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From Pumpkins to Candy Corn: A Look into Halloween Marketing
The “spooky season” has finally arrived with the start of October. Halloween is the perfect opportunity to learn about marketing trends and the consumerism surrounding a classic holiday.
Your Guide to Washington during WRLC
Explore the cities of Bellevue and Seattle this November as you embark on your journey to the 2024 Western Region Leadership Conference.
5 Tips for Conquering DECA’s Corporate Challenges
Corporate challenges in DECA provide a unique opportunity to showcase your skills in real-world scenarios. Step outside your comfort zone and discover new talents by exploring these innovative events.
A Recipe for Success: The Marketing Behind the Pumpkin Spice Latte
The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!
Top Reasons to Attend Golisano Institute for Business & Entrepreneurship
Golisano Institute for Business & Entrepreneurship offers a unique, affordable and accelerated business education. The program prepares students for real-world success within an intimate, supportive community.
Case Study of the Week: Reducing Operating Costs
Step into the role of the general manager of The Cabin, a restaurant specializing in steaks, seafood and pasta. The owner of the restaurant wants you to weigh the pros and cons of implementing a new policy to reduce operating costs.
Register Now for Round One of the DECA Virtual Business Challenge
You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.
Case Study of the Week: Sell out?
Step into the role of the general manager for Vinyl Spin, an independently owned record shop that sells new and used vinyl records. The owner wants you to weigh the pros and cons of being an exclusive sales outlet for a new vinyl album.
Boost Your Scholarship Chances with DECA
Whether you are submitting an application for a scholarship this year or want to gain some better insight for applying for future scholarships, check out this article to learn how to leverage your DECA involvement to stand out.
Get Recognized with a DECA Inc. Scholarship
We are thrilled to announce that DECA's scholarship program for 2024-2025 is now open to submit applications! This is your chance to earn financial support for your education while being recognized for your achievements.
Case Study of the Week: Promoting an After-Hours Daycare
Step into the roles of the owners of Twilight Childcare. An investor in the business has asked your team to develop a plan to promote the new business to targeted markets.
2024-2025 District-Level Competitive Event Instructional Areas Announced
Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
Download the 2024-2025 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.
Connect with Collegiate DECA Calls
Are you seeking ways to interact with Collegiate DECA members outside conferences? Learn how to grow and network by joining one of our three tailored virtual Collegiate Calls during the 2024-2025 DECA year.
Planning Fall 2024 Recruitment
As the academic year kicks off and recruitment events begin for the fall semester, it is important to outline your chapter's recruitment plan and strategy. Here are some things to consider as the semester quickly approaches.
Breaking Down How to Get Involved on Campus
Starting college can feel like stepping into a whole new world. From registered student organizations (RSOs) to Greek life, there can be a lot to take in. Let's break down each of these and why you might want to join them.
Be The One: The Collegiate DECA Program of Leadership
Your Collegiate DECA Executive Officer team is excited to announce our 2024-2025 Program of Leadership. Focus areas for the Collegiate division include leadership development, member engagement and member recruitment.
#DECAATTProject 2023-2024: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Watch Now: Join Collegiate DECA Video
Joining Collegiate DECA is the first step you can take towards achieving your goals and realizing your greatest potential. It's time to step up, stand out and Be The One who makes a difference.
Three Strategies for Enhancing Communication in Leadership Teams
As we plan for the academic year, it is important to consider the team's dynamic. The goals that you and your team have lined up can’t be accomplished without successful communication, and it is vital to establish clear expectations early on.
What Does it Mean to BE THE ONE?
Every DECA theme has a hidden meaning that inspires emerging leaders worldwide. How can we dissect this year’s theme, BE THE ONE? What does it mean, and what mindset should we use to proceed with this upcoming year?
9 Tips for Incoming College Freshmen
Starting college is an exciting and transformative period, and the experiences and skills you gain will set the foundation for your future success. Here are some tips to help you be the one in your freshman year.
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DECA and Piper Sandler Complete 47th Semi-Annual Survey
DECA and Piper Sandler completed the 47th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 6,020 teens across the U.S. with an average age of 16.1 years.
Army ROTC Awards Over $2,000,000 in Scholarships to DECA Members
12 DECA members are the recipients of over $2,000,000 in total scholarships from the Army ROTC.
DECA Honors Advisors for 40+ Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
Introducing the 2024-2025 DECA Executive Officer Team
Congratulations to the newly-elected 2024-2025 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.
2023-2024 IMPACT Program Winners Announced
The 2023-2024 IMPACT Program awards were presented during the Chartered Association Officer Luncheon at the International Career Development Conference in Anaheim.
Congratulations to the 2024 DECA ICDC Competitive Event Champions
Congratulations to the 2024 DECA International Career Development Conference competitive event champions!
DECA Honors 2023-2024 Top Leaders, Advisors, Chapters and Associations
DECA is proud to announce the chapters, associations and individuals who have earned high honors for serving an exceptional number of members, advisors, alumni and business partners.
Congratulations to the 2024 DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from DECA's 2024 International Career Development Conference in Anaheim, CA!
Case Study of the Week: You Must be a Member to Shop Here!
Step into the role of an employee at Pat’s Club, a warehouse club that sells a wide variety of merchandise in large quantities. You must explain to a customer why they cannot shop at the store without purchasing a membership.
DECA Recognizes National Advisory Board Partners for Their Longtime Support
Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.
Congratulations to the 2023-2024 Top MDA Fundraising DECA Chapters and Associations
DECA and the Muscular Dystrophy Association are excited to announce this year’s top fundraising DECA chapters and associations. Thank you for your incredible community service efforts.
DECA Celebrates the 2023-2024 Top 10 Chapters in the World
DECA is excited to congratulate the top 10 membership chapters in the world for the 2023-2024 academic year! Thank you to all chapters who worked to experience the difference in membership recruitment.
