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College Success

How to Stand Out During College Application Season

Sep 1, 2024

As the school year begins, senior DECA members prepare to start the college application. But what does it take to get into your dream school? Here are some of my tried-and-true tips to help you navigate applying to college.

Compete

From Options to Opportunity: How to Pick Your Competitive Event

Sep 1, 2024

With 60 competitive events, DECA has a place for everyone, but picking an event can be overwhelming and confusing. Use these strategies to help select your competitive event.

Chapter Strategy

4 Tips to Elevate Your Chapter Meetings

Sep 1, 2024

As the new school year begins, look at these easy-to-implement tips to take your chapter meetings to the next level. With engaging chapter meetings, you can build your chapter’s recruitment and member involvement on your chapter’s journey to Be the One.

Chapter Strategy

SBE Tips & Tricks for Success

Sep 1, 2024

Are you running an SBE this year? Well, whether it is food or retail, this is for you. Keep reading to learn three quick tips on how to stay successful with your SBE this school year.

Case Study of the Week

Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention

Aug 26, 2024

Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.

Case Study of the Week

Case Study of the Week: Promoting a Private Label Skincare Line

Aug 19, 2024

Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.

Chapter Strategy

Be The One with Back-to-School Resources for Your Chapter

Aug 16, 2024

Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.

Spotlights

DECA Is For All

Aug 13, 2024

If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.

Spotlights

Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX

Aug 13, 2024

Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.

Spotlights

The New Wave of Marketing in Real Estate

Aug 13, 2024

The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.

Chapter Strategy

Watch Now: DECA's 2024-2025 Membership Video

Aug 13, 2024

Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.

Case Study of the Week

Case Study of the Week: Fighting a Dupe

Aug 12, 2024

Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.

College Success

Scholarship Success: 6 Essential Strategies

Nov 4, 2024

Scholarships are a powerful way to fund your college education, but standing out with so many applicants can be tough. Here are six strategies to increase your chances of scholarship success.

Chapter Strategy

Using Data in Your Fundraising Efforts

Nov 1, 2024

Integrating data into your DECA chapter’s fundraising efforts can lead to successful campaigns. By understanding your audience, setting goals and utilizing the organization's direct impacts on your members, you can maximize your fundraising potential.

Chapter Strategy

Boost Your Chapter’s Success with Local Business Sponsorships and Donations

Nov 1, 2024

By building connections and showing businesses how their support can directly impact Collegiate DECA members, you can create lasting sponsorships and encourage donations that fuel your chapter’s success.

Chapter Strategy

Fundraising: Advancement Office and Alumni Engagement

Nov 1, 2024

Explore how you chapter can collaborate with the Alumni Engagement and Advancement Offices on your campus for resources and ways to set up a financial account to raise crucial funds for your Collegiate DECA chapter.

Chapter Strategy

Turning Small Fundraisers into Success

Nov 1, 2024

While raising funds for an event or cause can be difficult, there's always an opportunity to make it a success. Here are some tips on how to turn a small opportunity into a successful one.

Career Insights

How to Leverage Your Experience with LinkedIn

Nov 1, 2024

A professional image is crucial for anyone looking to network or land a job. What is the key to utilizing a platform such as LinkedIn as a tool to expand your presence? Here, you can learn tips to leverage your profile to land the next opportunity.

Leadership

Giving Back with Servant Leadership

Nov 1, 2024

Embracing servant leadership and prioritizing community service has a positive impact on your DECA chapter in many ways. Integrating these principles into your leadership practices ensures that your chapter makes a meaningful difference in the community and beyond.

Career Insights

3 Things You Need to Do to Get a Job During Winter Break

Nov 1, 2024

If you're aiming to secure a job during winter break, now is the time to act. By tailoring your resume, leveraging Collegiate DECA networks, and engaging with industry professionals, you can set yourself apart from other applicants.

Chapter Strategy

Investing in Collegiate DECA Alumni and Professional Membership

Nov 1, 2024

Membership within Collegiate DECA isn’t just for students and advisors. We also welcome alumni and business community members to join in the fun of our division. Learn more about how to invest in alumni and professional members.

Chapter Strategy

Exploring Community Service with DECA's Partners

Nov 1, 2024

There are many benefits to getting involved in community service. In this article, three of our valued partners answer questions about the importance of community service and its impact on their lives, professionally and personally.

Partners

DECA Announces National Advisory Board Partnership with Stukent

Oct 30, 2024

DECA is excited to welcome Stukent as one of its newest National Advisory Board partners. Stukent shares DECA’s passion for empowering the next generation of leaders and is committed to providing members with innovative resources that enhance their educational experience.

Conferences

A Look Back on Collegiate DECA Engage in Minneapolis

Oct 28, 2024

230 Collegiate DECA members attended the 2024 Engage Conference in Minneapolis, Minnesota on October 24-26, 2024.

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Case Study of the Week

Case Study of the Week: Live Podcast Tour Tickets!

Feb 5, 2024

Step into the role of the promotional director for Roundtree, a podcast network that ranks third in podcast publishing. The president of Roundtree wants your team to create a promotional plan to sell-out the remaining Interesting podcast live tour tickets.

Career Insights

Insights and Advice from Collegiate DECA Alumni on Navigating the Business World

Feb 1, 2024

Check out DECA Alumni’s experiences, expertise and advice as former DECA members. Read about how DECA has shaped their careers and futures following college graduation.

Conferences

Collegiate DECA ICDC: Things to Do in Austin

Feb 1, 2024

With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, Austin lets you create your own soundtrack. So, look around and put the Live Music Capital of the World® on your playlist.

Leadership

Empowering African Voices: Gloria Mensah, Executive Director, GK Folks Foundation

Feb 1, 2024

Gloria Mensah's journey is a testament to the transformative power of dedication, compassion and hard work. As the Executive Director of GK Folks Foundation, she continues to uplift African communities, leaving an indelible mark on Utah’s non-profit leadership landscape.

Career Insights

The Big Game: The Economic Impact of the Super Bowl

Feb 1, 2024

The Super Bowl is much more than just another sporting event; it extends far beyond the stadium and allows for amazing growth opportunities for businesses and individuals alike, attracting tourists and fans for years to come.

DECA News

Navigating the Path to Collegiate DECA Executive Office

Feb 1, 2024

Collegiate DECA Executive Office is an exciting opportunity to exercise your leadership skills and make a lasting impact within DECA. To help you navigate the campaign trail successfully, here are a few of my favorite tips and strategies.

Chapter Strategy

8 Tips to Maximize Social Media Outreach

Feb 1, 2024

The strategies of networking are constantly expanding! Social media and digital interactions are a key part of a growing presence in any organization. Maximize your social media outreach by implementing these 8 strategies.

Career Insights

How Streaming Platforms Score Big in Super Bowl Monetization

Feb 1, 2024

With the new age of unlimited streaming services, the Super Bowl from your couch is like never before. Keep reading to look at the innovative ways streaming platforms capitalize on the biggest game of the year.

Career Insights

Ace Your Interview

Feb 1, 2024

Are you thinking about getting a summer internship or job? Follow these tips to ace your interview and kickstart your career!

Chapter Strategy

Action Is Passion: Advocating for the Vital Role of CTSOs and CTE

Feb 1, 2024

CTE Month is the perfect opportunity for DECA’s members to show their passion and take real action. This article delves into the significance of championing these programs and explores actionable ideas to advocate, embracing the mantra that "action is passion."

College Success

3 Ways to Compete in College

Feb 1, 2024

College is your chance to thrive, not only through learning new skills and experiencing new views but also by tapping into the community around you. It’s the perfect place to find like-minded people eager to flex their skills with some healthy competition.

Spotlights

GCU Collegiate DECA Walks to End Epilepsy

Jan 31, 2024

Collegiate DECA GCU has historically participated in many charitable fundraisers and activities. We specifically target community service activities that support causes that affect our members and causes in which our members have a philanthropic interest.