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The Surprising Benefits of Volunteering
Can something as simple as talking to strangers about marine life really change who you are? During my year and a half as a Teen Ambassador at the Mississippi Aquarium, I found out that it really can.
From Vision to Victory: How SMART Goals Transform a DECA Chapter
At the start of every year, DECA chapters set goals. Whether it's recruiting new members, increasing competition participation or improving chapter engagement, success begins with a clear plan. That's where SMART goals come in.
Sparking Sales: The Business of the Fourth of July
This 4th of July is our country's 250th birthday, and the budget and marketing strategies for this historic celebration might blow your mind. In addition to the traditional barbecue and fireworks, check out these four fun facts surrounding America’s favorite summer holiday.
Download the 2026-2027 DECA Guide
The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!
Turning Sad Dogs Into Glad Dogs: TCHS DECA’s Community Donation Drive
From toy chests to wagging tails, TCHS DECA’s donation drive helped bring shelter dogs comfort. Thanks to the support of our school community, donated toys will make a difference for dogs waiting to find their forever homes.
Get to Know the 2026-27 Executive Officer Team
As the 2026-27 High School Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.
How to Discover Your Next Big Thing
Your Next Big Thing starts with one step. Learn how DECA members can discover their goals, grow from challenges and use every opportunity to become stronger leaders and members.
The Summer of DECA Quest
Welcome to Camp DECA, the ultimate summer destination for emerging leaders! Whether you're snapping photos or completing trivia questions, Summer of DECA is your chance to earn ultimate camper bragging rights.
The Step-by-Step Guide to Meet with Congressional Representatives
Meeting with your US Congressional Representative is one of the most effective ways to advocate for DECA. Here's a step-by-step guide to help you schedule a meeting with your representatives, share your experiences, and follow up.
Congratulations to the Members that Achieved SBE Individual Certification
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!
Preparing for Success: Summer Competition Preparation
Taking steps during the summer sets you up for success when competitions begin. Whether you’re competing in a prepared event or a role-play event, getting started early can make a huge difference.
Lip Balm to Life Choices: Finding Your College Essay Topic
Your future goals can shape the stories you choose to center your college essays around. One of the best ways to brainstorm a strong essay topic is by looking at the projects, hobbies and products that connect back to you.
Let’s Talk About the Updated Collegiate DECA Leadership Passport Program
This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
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From the Desk: Member Tips on Ways to Be the One
Be the One isn’t just a theme; it’s a reminder of our goal as DECA members. In this article, hear tips from our members on how to embody this year’s theme during competition season!
Exploring the Emerging Leader Series Academies
Competition is not the only way to attend DECA ICDC. You can also travel to Orlando, FL, as an attendee of an Academy. Check out this article to explore the different ICDC academies!
5 Ways to Lead Ethically in the Age of AI
As future business leaders, embracing AI while ensuring ethical practices is crucial. Here are five essential strategies for navigating AI in today's business world.
DECA ICDC: Beyond Competition
DECA ICDC 2025, hosted in the Sunshine State, offers much more than competition. Get ready to BE THE ONE by participating in opportunities such as the Emerging Leaders Series, College and Career Exhibits, pin trading and more.
Making the Right Choice: Narrowing your College Options with Confidence
As college decisions roll in, it becomes time to make a final decision based on where your academic future will take you. Here are some points to consider when making your difficult college decision.
Announcing the 2025 NAA Auction Marketing Campaign Challenge Winners
DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025 Auction Marketing Campaign Challenge.
Congratulations to the Adobe Food Truck Challenge 2024-2025 Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Food Truck Challenge!
Case Study of the Week: Methods to Market Safety
Step into the role of the regional manager for Rental Car Academy. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.
Finance Cluster Exam Tips
Are you competing in a finance event? If so, you will need to take the Finance Cluster Exam. Some tips for doing well include avoiding getting stuck on questions, using background knowledge, using the process of elimination, studying key terms, and taking practice tests.
Crucial Content: The Value of a Strong Social Media Presence
With CTE month here again, advocacy is at the forefront of many DECA members’ minds. February’s advocacy activities are undoubtedly positive, but advocacy should be prioritized all year, and perhaps the easiest way to do so is to have a strong social media presence on a chapter level.
A Step-by-Step Guide on How to Ace Your Case Study
Are you looking for ways to improve your case study before Collegiate DECA ICDC? Check out this step-by-step guide to learn how to ace your case study!
Make a Muscle with MDA this March
Are you looking to get more involved with MDA? Apply your leadership and entrepreneurial skills by participating in the 2025 MDA Shamrock Pinup Cause Raiser and impact families around the country.
