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Tackling Imposter Syndrome
Starting a new school year can bring a multitude of challenges. Overcoming self-doubt and embracing your potential is key. Here are some strategies to help you conquer imposter syndrome and confidently navigate your journey.
How to Stand Out During College Application Season
As the school year begins, senior DECA members prepare to start the college application. But what does it take to get into your dream school? Here are some of my tried-and-true tips to help you navigate applying to college.
From Options to Opportunity: How to Pick Your Competitive Event
With 60 competitive events, DECA has a place for everyone, but picking an event can be overwhelming and confusing. Use these strategies to help select your competitive event.
4 Tips to Elevate Your Chapter Meetings
As the new school year begins, look at these easy-to-implement tips to take your chapter meetings to the next level. With engaging chapter meetings, you can build your chapter’s recruitment and member involvement on your chapter’s journey to Be the One.
SBE Tips & Tricks for Success
Are you running an SBE this year? Well, whether it is food or retail, this is for you. Keep reading to learn three quick tips on how to stay successful with your SBE this school year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Compete in the DECA Stock Market Game
DECA members are invited to participate in the DECA Stock Market Game (SMG) which kicks off on September 9, 2024.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
Be The One with Back-to-School Resources for Your Chapter
Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Creating a Ring of Champions
Step into the role of the owner of Smokers Ring, a company that makes barbeque smokers. Your business partner wants you to design a Smokers Ring customer community to build the brand.
DECA Earns Gold Circle Award for Excellence in Association Communications from ASAE
DECA Inc. has earned recognition from ASAE with a 2025 Gold Circle Award in the Video category. The Gold Circle Awards competition is the premier association marketing, membership and communications award.
Case Study of the Week: Incentive to Return to Office
Step into the role of the director of human resources for Smart Venture. The president would like you to examine the current total rewards system and create an incentive for employees to return to working in the office.
Collegiate DECA Competitive Event Draft Topics Announced for 2025-2026
Get a head start on the 2025-2026 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.
Previous Collegiate DECA ICDC Competitive Event Winners
Congratulations to the competitive event top performers from past Collegiate DECA International Career Development Conferences.
Case Study of the Week: What Could Go Wrong with Never Ending Shrimp?
Step into the role of the director of marketing for Coastal Fare, a full-service casual dining restaurant chain that specializes in seafood. The director of operations wants you to recreate the Never-Ending Shrimp Plate.
Case Study of the Week: Raise Awareness for a New Brand
Step into the role of the director of marketing communications for Folklore, a women’s clothing and accessories retailer. The senior VP wants you to develop a marketing campaign to raise awareness of a new addition to its portfolio, Artifact.
DECA Celebrates National Advisory Board Partners for Their Longtime Support
Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.
DECA Recognizes Donna McFadden with Honorary Life Membership
Donna McFadden has provided exemplary service to DECA for more than 30 years as the MA DECA Chartered Association Advisor. Her leadership, guidance, support and creative brilliance have reached DECA members and advisors at all levels.
Congratulations to the Top Competitors in Session 2 of the 2024-2025 Collegiate DECA Stock Market Game
DECA congratulates the top-ranking individuals and teams who participated in the second session of the Collegiate DECA Stock Market Game.
Case Study of the Week: Automated Trading Platforms
Step into the role of a financial advisor. A friend is considering automated trading platforms and has asked you for more information.
DECA Announces New Engagement with Merrill
DECA is thrilled to announce a new engagement with Merrill Wealth Management, a leading provider of wealth management and investment services, and a Bank of America company.
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Member Engagement: Preparing for a New Year
Now that it’s December, it’s time for our advisors, members and officer teams to start preparing for competition season. With the academic year of 2023-2024 halfway through, here’s a list of ideas for member engagement and what to consider planning for.
The Ultimate DECA Power Trip: Do We Have a DECA Deal?
'Do We Have a DECA Deal?' isn't just a game - it's a catalyst for innovation, pushing members to think on their feet and unleash creativity. Envision unsellable items, transform negatives into positives and compete in a tournament-style challenge. Are you ready to discover untapped potential?
How Decatur DECA is Empowering Future Leaders through The Career Club
After recognizing the lackluster college and career readiness program offered at Decatur, three officers decided to create The Career Club, an all-in-one career exploration database and community that aims to provide students with tactical resources and mentorship to take charge of their futures!
The Ultimate DECA Power Trip: Not a Problem
Kentucky DECA hosted a workshop called “Not A Problem.” Participants were split into teams and given a silly marketing problem to solve. Then, team members brainstormed a sales pitch with which to convince our panel of judges that their idea would thrive in the market.
Case Study of the Week: Determining Depreciation
Step into the role of an accountant for Part-Time Ski, a jet ski rental company located lakeside. The owner of the company wants you to determine depreciation of a piece of inventory and minimum required selling price.
North Dakota Collegiate Fall Leadership Conference
Our chapter at Mayville State recently went to the Fall Leadership Conference. While at the conference, we heard speakers talk about different aspects of leadership and what leadership skills can do for you.
One Diamond: November 2023
Check out what you missed on the November 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
The Kickstart Project: Changing the World One Student at a Time
Grayson County DECA chapter has established a career development campaign called “Kickstart.” Kickstart strives to increase leadership skills, knowledge of careers, and innovative thought through workshops incorporating rigorous, project-based activities.
Highlights from an Unforgettable Ultimate DECA Power Trip
Austin, Texas, was the beautiful host of a highly anticipated Ultimate DECA Power Trip this November 17th-19th. From exciting leadership and learning labs to a thrilling DECA after Dark, let’s hear what some attendees thought of this iconic conference.
Case Study of the Week: Special Rates for Groups
Step into the role of the sales manager at Hotel Orchid, a 400-room full-service hotel. The general manager wants you to create a special group rate.
Over 2,000 DECA Members Gathered at the Ultimate DECA Power Trip in Austin
From November 17-19, 2023, over 2,000 DECA student and advisor members attended the Ultimate DECA Power Trip in Austin, TX. Congratulations to the Competitive Excellence Experience top performers!
Watch Now: The Ultimate DECA Power Trip 2024 Promo Video
Join the Central, North Atlantic and Southern Regions for the Ultimate DECA Power Trip in Charlotte, North Carolina, on November 15-17, 2024.
