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College Success

The Surprising Benefits of Volunteering

Jul 1, 2026

Can something as simple as talking to strangers about marine life really change who you are? During my year and a half as a Teen Ambassador at the Mississippi Aquarium, I found out that it really can.

Chapter Strategy

From Vision to Victory: How SMART Goals Transform a DECA Chapter

Jul 1, 2026

At the start of every year, DECA chapters set goals. Whether it's recruiting new members, increasing competition participation or improving chapter engagement, success begins with a clear plan. That's where SMART goals come in.

Career Insights

Sparking Sales: The Business of the Fourth of July

Jun 25, 2026

This 4th of July is our country's 250th birthday, and the budget and marketing strategies for this historic celebration might blow your mind. In addition to the traditional barbecue and fireworks, check out these four fun facts surrounding America’s favorite summer holiday.

DECA News

Download the 2026-2027 DECA Guide

Jun 23, 2026

The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!

Spotlights

Turning Sad Dogs Into Glad Dogs: TCHS DECA’s Community Donation Drive

Jun 12, 2026

From toy chests to wagging tails, TCHS DECA’s donation drive helped bring shelter dogs comfort. Thanks to the support of our school community, donated toys will make a difference for dogs waiting to find their forever homes.

DECA News

Get to Know the 2026-27 Executive Officer Team

Jun 12, 2026

As the 2026-27 High School Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.

Chapter Strategy

How to Discover Your Next Big Thing

Jun 12, 2026

Your Next Big Thing starts with one step. Learn how DECA members can discover their goals, grow from challenges and use every opportunity to become stronger leaders and members.

DECA News

The Summer of DECA Quest

Jun 12, 2026

Welcome to Camp DECA, the ultimate summer destination for emerging leaders! Whether you're snapping photos or completing trivia questions, Summer of DECA is your chance to earn ultimate camper bragging rights.

Chapter Strategy

The Step-by-Step Guide to Meet with Congressional Representatives 

Jun 10, 2026

Meeting with your US Congressional Representative is one of the most effective ways to advocate for DECA. Here's a step-by-step guide to help you schedule a meeting with your representatives, share your experiences, and follow up.

DECA News

Congratulations to the Members that Achieved SBE Individual Certification

Jun 1, 2026

Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!

Compete

Preparing for Success: Summer Competition Preparation

Jun 1, 2026

Taking steps during the summer sets you up for success when competitions begin. Whether you’re competing in a prepared event or a role-play event, getting started early can make a huge difference.

College Success

Lip Balm to Life Choices: Finding Your College Essay Topic

Jun 1, 2026

Your future goals can shape the stories you choose to center your college essays around. One of the best ways to brainstorm a strong essay topic is by looking at the projects, hobbies and products that connect back to you.

Chapter Strategy

Collegiate DECA Chapter Leadership Guidebook

Oct 15, 2024

The newly updated Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Be The One in your chapter this year.

Case Study of the Week

Case Study of the Week: Helping a Small Business Owner with Financial Planning

Oct 14, 2024

Step into the role of a recently hired financial planner for About Us Microspect Photo Designs, a new small family owned business that is a retailer and manufacturer. The owner would like you to weigh in on financial planning for the business.

Partners

DECA and Piper Sandler Complete 48th Semi-Annual Survey

Oct 9, 2024

DECA and Piper Sandler completed the 48th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 13.5K teens across the U.S., with an average age of 15.8.

Conferences

Your Guide to Minneapolis During Collegiate DECA Engage

Oct 7, 2024

Discover the beauty of the city close to nature, full of heritage and award-winning restaurants, and rich with art and museums. Minneapolis is a walkable, cultural hub part of a rich and diverse area known as the Twin Cities.

Case Study of the Week

Case Study of the Week: Using AI for Representation

Oct 7, 2024

Step into the role of the director of operations for Lavender Lee, a women’s clothing store with ten locations. The marketing specialist has asked you to share your opinion on using AI generated models for marketing.

Career Insights

Staying Safe and Secure in the Cyber World

Oct 6, 2024

Data breaches in businesses can be detrimental to the entire business. Phishing emails and the misuse of social media can negatively impact an individual's or student’s life. The tips in this article will teach you how to stay cyber-safe and fight cybercrime!

Conferences

How To Lead a Successful Fall Conference

Oct 1, 2024

As we approach the fall conference season, it is important to consider the various activities, planning and logistics that go into a successful event. Here are a few things to ensure you are ready to host your local fall conference.

Chapter Strategy

How to Retain Non-Competitive Members

Oct 1, 2024

Fostering an inclusive and engaging environment for non-competitive members in Collegiate DECA is crucial for the overall success and diversity of our chapters. Use these strategies enhance member retention and enrich the DECA experience.

Chapter Strategy

Opportunities for Non-Competitive Members

Oct 1, 2024

When most people hear "DECA," they immediately think of competitive events. For those who choose a different journey, DECA provides life-changing experiences in leadership, career preparation, networking and personal growth.

Chapter Strategy

The Impact of Non-Competitive Members

Oct 1, 2024

The second part of our Non-Competitive Member DDO series tackles how these members can benefit Collegiate DECA as a division. Not only can these members lead, but they can serve as a foundation for building a better chapter community and beyond.

Chapter Strategy

How to Recruit Non-Competitive Members

Oct 1, 2024

When talking about DECA, students are often told about competitions and conferences. However, the Collegiate division's main focus is on career-building. Learn how to communicate the benefits non-competitive members can get by joining Collegiate DECA.

Chapter Strategy

DECA Month: The Collegiate Way

Oct 1, 2024

November is DECA month, a month members look forward to celebrating together. While many participating members are high school students, this article will help guide College students in joining in the fun: The Collegiate Way.

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Career Insights

A High Schooler's Guide to Internships

Mar 9, 2026

For high schoolers, an internship is one of the best ways to explore a career field before committing to a college major. In this article, discover how to find opportunities and how to stand out on your application.

Case Study of the Week

Case Study of the Week: Expanding Into Fashion Accessories

Mar 9, 2026

Step into the director of marketing for Kosport, a brand of backpacks that are sold at various retailers across the country. Kosport has been making backpacks for over 60-years and is the most well-known brand for school-use backpacks.

Partners

Bring AP Business with Personal Finance to Your School in Fall 2026

Mar 6, 2026

AP Business with Personal Finance blends real-world business applications, personal finance skills and project-based learning, which naturally complement DECA. If you’re considering offering the course next fall, here are six steps to help you get started.

Partners

DECA joins the Intuit Hour of Finance™ Challenge

Mar 6, 2026

Financial confidence opens doors. Join the DECA community in the Intuit Hour of Finance Challenge and bring one hour of engaging financial literacy to students nationwide.

Compete

Lucky Charms: Tools Every DECA Member Needs to Succeed

Mar 4, 2026

Just like finding a four-leaf clover, success in DECA comes from having the right tools at your fingertips. Here are the "lucky charms" every DECA member should have in their toolbox to maximize their competitive edge.

Chapter Strategy

The DECA Drop Episode 5: Dear Newly Elected Association Officer

Mar 3, 2026

Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

Chapter Strategy

The Ultimate DECA Video Series: Student Leadership

Mar 3, 2026

From chapter officer guides and association officer tools to planning and leadership development materials, this video walks through the resources created to support leaders at every level of the organization.

Chapter Strategy

The Ultimate DECA Video Series: The Role-Play

Mar 3, 2026

From understanding the structure and timing to mastering addressing performance indicators and delivering a confident, professional presentation, this video goes over what truly makes a strong role-play stand out.

Career Insights

From Podium to “For You” Page: How TikTok Edits are Reshaping Olympic Athlete Branding

Mar 2, 2026

TikTok edits have redefined Olympic branding by turning athletes into ongoing digital narratives rather than once-every-four-years competitors. While medals still carry prestige, narrative, personality and aesthetic, cohesion can amplify competitive results

Leadership

5 Tips to Help You Stay Productive

Mar 2, 2026

Balancing schoolwork, DECA and other extracurriculars is challenging. There are so many distractions around you that prevent you from focusing on your work. Here are 5 tips that will help you stay on track!

Spotlights

Going for Gold: The Mindset Behind the Medal

Mar 2, 2026

Alysa Liu's Olympic Gold win redefined what it means to compete under pressure. Her comeback shows how success is best found by following one’s own passions on one’s own terms. Let's look at how DECA competitors can learn from Alysa Liu!

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Elizabeth Martin

Mar 2, 2026

At Reedy DECA, advisor Elizabeth Martin is bringing the business world directly into her classroom by intentionally incorporating DECA’s Corporate Challenges into both her instruction and chapter culture