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Spotlights

The Power of Marketing and Branding at Reedy High School

Jan 10, 2025

Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.

Conferences

DECA ICDC 2025 Attraction Ticket Options

Jan 7, 2025

As your DECA chapter heads to Orlando for DECA’s International Career Development Conference, we’re here to make your experience as easy as possible! DECA is coordinating a package of attraction ticket offerings with many benefits.

DECA News

Announcing DECA's 2024-2025 Chapter Campaign Winners

Jan 7, 2025

This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!

Compete

Get Ready for Round 2 of the DECA Virtual Business Challenge

Jan 6, 2025

The DECA Virtual Business Challenge (VBC) is an official competitive event free to high school members and hosted by Knowledge Matters. The event is based on the Virtual Business series of simulations and offers over $20,000 in scholarship money.

Case Study of the Week

Case Study of the Week: January and February are Slooooow!

Jan 6, 2025

Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.

Conferences

Be The One at the 2025 Sports and Entertainment Marketing Conference

Jan 1, 2025

Get ready to experience all Orlando offers at the 2025 SEM conference! Learn more about all SEM offers you and your future career through connecting with industry leaders, gaining hands-on experience and sharpening your competitive skills.

Compete

Foundational Skills for Competition

Jan 1, 2025

With district competition underway and association conferences approaching quickly, here are some essential skills for you to use during competition.

Chapter Strategy

Celebrating Career and Technical Education: Top Resources for CTE Month

Jan 1, 2025

It’s never too early to start advocating for Career and Technical Education (CTE). With CTE Month around the corner, you can maximize your impact using the resources in this article.

Chapter Strategy

Your DECA Playbook: How to Build a Winning DECA Resume

Jan 1, 2025

With the new year underway, it’s time to step up your DECA game. While competing and attending conferences are great, there are hidden ways to boost your DECA resume and build a winning game plan. Here’s how to level up and stand out this season.

Leadership

Top 3 Tips for Running for Association Office

Jan 1, 2025

As association conferences approach quickly, so do association office elections. This article will provide three key strategies to ensure you stand out and shine bright when campaigning for a position in DECA’s association office.

Conferences

Announcing DECA's 2025 Conference Lineup

Dec 23, 2024

DECA has a full lineup of educational conferences for its members and advisors coming in the 2025 academic year and beyond. Check out where we're heading next!

Conferences

Exclusive Travel Discounts for DECA Members

Dec 19, 2024

DECA has arranged special airfare considerations for those attending DECA conferences in 2025. Check out special deals and discounts.

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

Chapter Strategy

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Chapter Strategy

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics

Sep 3, 2025

At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

Compete

Mastering Money: Why Finance Events Are Essential for DECA Members

Sep 2, 2025

Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.

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Conferences

Previous ICDC Competitive Event Winners

May 7, 2025

Congratulations to the competitive event top performers from past DECA International Career Development Conferences.

Compete

DECA Announces Competitive Event Topics and Updates for 2025-2026

May 6, 2025

Get a head start on the 2025-2026 competition season with DECA's updates, topics and resources for next year's competitive events program.

Case Study of the Week

Case Study of the Week: What Could Go Wrong with Never Ending Shrimp?

May 5, 2025

Step into the role of the director of marketing for Coastal Fare, a full-service casual dining restaurant chain that specializes in seafood. The director of operations wants you to recreate the Never-Ending Shrimp Plate.

Career Insights

AICPA & CIMA On-demand Student Webinar is Now Available

May 1, 2025

Discover an accounting major's “day in the life” and be inspired by their surprising journey. Brought to you by AICPA & CIMA’s “Q&A with a CPA” webinar series, Hunter Richardson and Katherine Suh share insights on misconceptions, internships and becoming a CPA.

Conferences

Your Post-ICDC Questions Answered

May 1, 2025

We hope you were able to be the one during DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.

DECA News

Army ROTC Awards DECA Members with Scholarships

Apr 29, 2025

Congratulations to the DECA members who received recognition on stage at DECA ICDC for being the scholarship recipients from the Army ROTC.

DECA News

DECA Honors Advisors for 40+ Years of Service

Apr 29, 2025

The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.

DECA News

Introducing the 2025-2026 DECA Executive Officer Team

Apr 29, 2025

Congratulations to the newly-elected 2025-2026 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.

DECA News

2024-2025 IMPACT Program Winners Announced

Apr 29, 2025

The 2024-2025 IMPACT Program awards were presented during the Business and Election session at the International Career Development Conference in Orlando.

Conferences

Congratulations to the 2025 DECA ICDC Competitive Event Champions

Apr 29, 2025

Congratulations to the 2025 DECA International Career Development Conference competitive event champions!

DECA News

DECA Honors Top Leaders, Advisors, Chapters and Associations in 2024-2025

Apr 28, 2025

DECA is proud to announce the chapters, associations and individuals who have earned high honors for serving an exceptional number of members, advisors, alumni and business partners.

Conferences

Congratulations to the 2025 DECA ICDC Competitive Event Finalists

Apr 28, 2025

Congratulations to the competitive event finalists from DECA's 2025 International Career Development Conference in Orlando, FL!