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From Podium to “For You” Page: How TikTok Edits are Reshaping Olympic Athlete Branding
TikTok edits have redefined Olympic branding by turning athletes into ongoing digital narratives rather than once-every-four-years competitors. While medals still carry prestige, narrative, personality and aesthetic, cohesion can amplify competitive results
5 Tips to Help You Stay Productive
Balancing schoolwork, DECA and other extracurriculars is challenging. There are so many distractions around you that prevent you from focusing on your work. Here are 5 tips that will help you stay on track!
Going for Gold: The Mindset Behind the Medal
Alysa Liu's Olympic Gold win redefined what it means to compete under pressure. Her comeback shows how success is best found by following one’s own passions on one’s own terms. Let's look at how DECA competitors can learn from Alysa Liu!
Advisor Best Practice Spotlight of the Week: Elizabeth Martin
At Reedy DECA, advisor Elizabeth Martin is bringing the business world directly into her classroom by intentionally incorporating DECA’s Corporate Challenges into both her instruction and chapter culture
Case Study of the Week: Transitioning Due To Ethics
Step into the role of a small business owner that runs Pets for You, a pet shop that sells dogs, cats, rabbits, hamsters, gerbils, guinea pigs, snakes and fish. You began Pets for You 20 years ago. As a lifelong pet lover, you wanted to start a business that would help connect people and pets with forever homes.
Exploring Air Force Careers: From Enlisted Paths to Becoming an Officer
The U.S. Air Force offers flexible career pathways. Students can gain real-world experience, earn college degrees while serving and grow into leadership positions, building a career that evolves with their goals over time.
From Your Association’s CDC to ICDC: Making the Most of the In-Between
The eternal question sits in the mind of every DECA member: What should you do between your association conference and ICDC? The truth is, this in-between period holds more to do than you might think!
Go for Glass: Competition Tips from an ICDC Glass Winner
With ICDC just over a month away, preparation is key to your success. Preparing for competition improves your confidence and your professionalism. Discover several key preparation techniques in this article.
Leading the Future: Celebrating Women in DECA for Women’s History Month
Within DECA, celebrating women feels especially meaningful. Walk into any chapter meeting or conference, and you will see young women stepping forward as competitors, innovators, mentors and leaders.
Beyond Competition: The DECA ICDC Impact
When members think of ICDC, competition is usually the first thing that comes to mind. But DECA ICDC is an experience that shapes leaders long after the competition ends.
Turning Ambition into Action: Smart Ways to Fundraise for ICDC
From conference registration to flights and hotel stays, attending ICDC requires strategic financial planning. The good news? With creativity, organization and teamwork, fundraising can be just as empowering as competing.
Congratulations to the 2025-26 CEWD Power Perks Challenge Winners
CEWD and DECA are thrilled to announce the winners of the 2025-26 Power Perks Challenge!
Top 5 Tips to Prepare for Case Studies
Are you looking for ways to maximize this year’s competition season? Follow these five tips to learn how you can make this year’s competition your best one yet!
Case Study of the Week: Online Reviews to Boost a Ghost Tour
You are to assume the role of the owner of Gullet City Ghost Tours, a walking tour for residents and tourists visiting Gullet City. Your business partner wants you to determine how the business can solicit online reviews from customers for use in marketing.
4 Tips to Help You Get Ready for Your Next Networking Event
DECA members know the importance of networking. It can be exciting and nerve-racking, but networking is an exciting opportunity to showcase your talents to recruiters. Here are four tips to help you get started.
The #DECAATTProject Provides Creative Mentorship Opportunities
As the #DECAATTProject entered its seventh year, no one could have imagined the challenges the school year would present. But DECA members across the country sprang into action to really show us what it means to take DECA to the #NextLevel.
How to Build a Resume That Will Land Your Dream Internship
Constructing a resume that highlights your strengths to make you stand out as the best candidate may seem challenging. Here are a few tips to make the resume-building process easier.
Case Study of the Week: Designing Employee Service Anniversaries
You are the chief human resources officer for Salutations, a company that designs, prints, and markets greeting cards and stationery. Salutations has been in business for eight years and has 200 employees, including 175 full-time employees and 25 part-time employees.
2021 DECA Pumpkin Contest Winners
Congratulations to the winners of DECA's Annual Pumpkin Contest! This year's contest had an impressive 565+ submissions from members all across the DECA world. The selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!
3 Steps to Win DECA Glass in Your Prepared Event
Wining DECA Glass is every competitor’s goal. Here’s how to achieve your goal in a prepared event.
DECA and Piper Sandler Complete 42nd Semi-Annual Survey of 10,000+ U.S. Teens
DECA and Piper Sandler completed the 42nd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 10,000 teens across the U.S. with an average age of 15.8 years.
Case Study of the Week: Keeping the Fixings Bar at Burger Country Fresh
You are to assume the role of the operations manager at Burger Country, a fast food restaurant with five locations that specializes in hamburgers. The owner of the company has asked you to explain operational considerations in a new portion of each restaurant called the “fixings bar.”
Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.
5 Ways to Improve Your Prepared Event
Written events can be difficult to master. What does a winning project look like? What kind of before-hand preparation is required?
