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The Economics of the Super Bowl: A Winning Play for Business
Explore ways the Super Bowl drives billions in revenue through ads, tourism, merchandise and more, as well as how the event offers key lessons in marketing and finance for DECA members.
Juggling Books and Business: Thriving in School and DECA
As an intense and exciting competition season approaches, it’s important to consider your academics while completing all your DECA activities. Here are tips to help balance school and DECA.
Beyond the Blazer: Inspiring CTE Success Stories
CTE programs are the foundation to help students thrive beyond high school. Let’s hear from DECA members whose journeys through CTE have shaped their futures and shown why these programs are critical for the next generation of leaders.
Cupid or Corporate: The Marketing Behind Valentine’s Day
Hearts, chocolate and roses—oh my! It is officially the season of love; however, some companies see February 14th as a boost to their profits instead of a day of celebrating relationships. Take a look at the marketing behind Valentine’s Day.
You've Qualified for State CDC! But Now What?
Qualifying for DECA state is a big accomplishment that shows your hard work and dedication. While the excitement of qualifying is great, staying focused is key to success at the next level. Here are some beginner-friendly tips for #BeTheOne at State CDC this year!
Pitching for Entrepreneurship: Green Oaks DECA Takes the Stage
Green Oaks DECA recently participated in a unique "Giant Pitch for Entrepreneurship" class, where they learned the art of crafting compelling business pitches and presenting their innovative ideas to a panel of esteemed judges.
Mindset Matters: Strategies to Stay Resilient During Life's Challenges
Whether it’s challenges in school, competition setbacks, or personal struggles, adversity is part of the journey. How we respond to those moments defines us. Here are strategies to help you stay positive and thrive during even the most challenging times.
Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference
The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields.
Case Study of the Week: Introducing Vegan Options
Step into the role of the marketing specialist for Go Burger, a quick serve restaurant chain featuring burgers and chicken sandwiches. The director of marketing wants you to create a promotion introducing the chain’s new vegan menu.
DECA and IBM SkillsBuild Partnership: Preparing Future-Ready Students
Bring next level learning to your classroom with the IBM SkillsBuild Program! Extend your classroom curriculum with self-paced, online project management, AI, and workplace skills training delivered directly by business professionals to your students.
Why Advocating for CTE and DECA Matters
Each February, students and advisors raise awareness of career and technical education (CTE) by celebrating Career and Technical Education Month®. Learn how to get involved and earn recognition through DECA’s Advocacy Campaign!
Congratulations to the Adobe Personal Branding Challenge 2024-2025 Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Personal Branding Challenge!
Congratulations to the 2024-2025 Leadership Passport Recipients
Congratulations to the 2024-2025 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.
Case Study of the Week: Pausing Operations to Strengthen Customer Service
Step into the role of an operations assistant for Blue Ribbon Gifts. A customer service employee wants you to explain how a pause in order fulfillment can be communicated as positive customer relations to those complaining.
Collegiate DECA Stock Market Challenge Experience
This year, I participated in the Stock Market Challenge, an experience that both challenged and enhanced my understanding of finance. It allowed me to apply what I've learned in the classroom to real-world scenarios while playing a pivotal role in shaping my career aspirations.
Case Study of the Week: Elevating the Customer Experience During Air Travel
Step into the role of the director of customer experience for Royal Airways. The chief marketing officer wants you to create a customer amenity kit for both domestic and international flights that will elevate the customer experience.
Passing the Torch: How to Ensure a Smooth Leadership Transition for your Chapter
Now is the time to begin selecting our division’s next leaders. Whether you are a chapter president passing down the gavel or serving on a chapter election committee, the decisions made during this stage are crucial to future chapter success.
Gear Up to Be The One at Collegiate DECA ICDC
San Francisco’s calling! The Collegiate DECA International Career Development Conference lands at the Marriott Marquis, April 5-8, 2025, bringing together Emerging Leaders from around the world.
The Connection between Cybersecurity and Leaders of Tomorrow
While we focus on the soft skills to become emerging leaders, we forget that those skills relate to cybersecurity in various ways. Hear from a student leader who has shown the benefits of having leadership and cybersecurity experience together.
5 Ways DECA Helps You Build Resilience
Resilience is built through experiences, and DECA provides countless opportunities to strengthen this essential skill. By developing adaptability, confidence and perseverance, members gain a competitive edge that will serve them well in their future endeavors.
Case Study of the Week: Methods to Market Safety
Step into the role of the regional manager for Rental Car Academy. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.
Finance Cluster Exam Tips
Are you competing in a finance event? If so, you will need to take the Finance Cluster Exam. Some tips for doing well include avoiding getting stuck on questions, using background knowledge, using the process of elimination, studying key terms, and taking practice tests.
A Step-by-Step Guide on How to Ace Your Case Study
Are you looking for ways to improve your case study before Collegiate DECA ICDC? Check out this step-by-step guide to learn how to ace your case study!
Advocacy Day with Washington DECA
Recently, Washington DECA visited state representatives and senators alongside seven other CTSOs. We met with legislators to explain the personal impact of DECA and CTE on their lives and discuss issues about our specific geographical areas.
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Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Watch Now: DECA's 2024-2025 Membership Video
Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
Be The One with the Collegiate DECA Leadership Passport Program
Be The One to earn recognition through the Leadership Passport Program. The Leadership Passport Program encourages members to plan activities and participate in events that enhance the experiences of members.
This Is How We Do DECA: Advisor Basic Training Series
Join us for the brand new This Is How We Do DECA: Advisor Basic Training series, designed for brand new or newer DECA chapter advisors looking for an overview of the year to come.
