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Case Study of the Week

Case Study of the Week: Helping an Entrepreneur with Financial Planning

Apr 18, 2022

You are to assume the role of a recently hired financial planner for About Us Microspect Photo Designs, a new small family-owned business that is a retailer and manufacturer. The owner is trying to decide if the company should purchase insurance and begin the process of placing funds in investments.

Partners

DECA and Piper Sandler Complete 43rd Semi-Annual Survey of 7,000 U.S. Teens

Apr 12, 2022

DECA and Piper Sandler completed the 43rd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 7,000 teens across the U.S. with an average age of 16.2 years.

Case Study of the Week

Case Study of the Week: Rules on Employee Dating

Apr 11, 2022

You are to assume the role of human resources director for Couch Games, an independent developer of multi-platform and mobile video games. The president of the company has asked you to recommend a workplace procedure regarding staff dating.

Conferences

Congratulations to the Marriott Foundation ICDC Travel Scholarship Recipients

Apr 5, 2022

Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is pleased to provide travel scholarships to high school DECA members to participate in the 2022 International Career Development Conference (ICDC) in Atlanta, Georgia.

Case Study of the Week

Case Study of the Week: Great Success leads to Big Decisions

Apr 4, 2022

You are to assume the role of an entrepreneur that has created a line of all-natural hair care products named Cleanse. Your business partner has asked you to analyze a list of four retailers that want to sell Cleanse products and decide which is the best sales channel for the company to reach the target market.

Leadership

College Bound Citizens: Financial Aid Basics

Apr 1, 2022

This workshop will help you understand financial aid while preparing for the FAFSA and applying for scholarships, grants, and federal loans while financing the gap.

Leadership

4 Steps to Better Budgeting

Apr 1, 2022

‍“Where did all my money go!?” If you find yourself asking that question at the end of every month or in the days before your next paycheck, it’s time to get your budget in shape. Don’t have a budget? No problem! It’s easy to get started.

Conferences

The Home Depot's Sherry Yaskin to Keynote DECA ICDC 2022

Mar 29, 2022

DECA is pleased to announce that Sherry Yaskin, The Home Depot's VP, Human Resources, will deliver the keynote during the 2022 DECA International Career Development Conference Grand Opening Session.

Case Study of the Week

Case Study of the Week: Promoting Unique Service to Traveling Families

Mar 28, 2022

You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.

DECA News

Congratulations to DECA's 2021-2022 Scholarship Recipients

Mar 22, 2022

DECA is pleased to announce the 2021-2022 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Case Study of the Week

Case Study of the Week: A Dilemma in the Produce Department

Mar 21, 2022

You are to assume the role of director of produce operations for City Foods, a regional grocery store chain with 50 locations. The vice president of merchandising has asked you to analyze a produce vendor and determine whether or not the chain should continue to sell its products.

DECA News

Congratulations to the 2022 Knowledge Matters Digital Presentation Skills Challenge Winners

Mar 15, 2022

DECA and Knowledge Matters are excited to announce the winners of the 2022 Digital Presentation Skills Challenge.

Conferences

Download the 2025 Collegiate DECA ICDC App

Mar 28, 2025

Get ready to gather with 1,300 DECA members at the Collegiate DECA International Career Development Conference in San Francisco, CA. Download the conference app to start planning your custom experience.

Conferences

Introducing the Collegiate DECA ICDC 2025 Keynote Speaker

Mar 28, 2025

DECA is pleased to announce that Rob Lawless, will deliver the keynote during the 2025 Collegiate DECA International Career Development Conference Grand Opening Session.

DECA News

DECA Announces the 2025-2026 Membership Theme: Go The Extra

Mar 25, 2025

As emerging leaders, you know that success is more than just meeting expectations—it’s about exceeding them. This year, we dare you to Go The Extra—the extra mile, the extra step, the extra level on the path to achieving your college and career goals.

DECA News

Congratulations to DECA's 2024-2025 Scholarship Recipients

Mar 24, 2025

DECA is pleased to announce the 2024-2025 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Case Study of the Week

Case Study of the Week: Beyond the Regular Product Collection

Mar 24, 2025

Step into the role the owner of Beyond, a luggage and travel accessories brand. Your business partner wants you to propose two different special collections that Beyond can create.

Case Study of the Week

Case Study of the Week: WHO CARES ABOUT MY CREDIT SCORE?!

Mar 17, 2025

Step into the role of a financial advisor. A client does not understand why a credit report and credit score are needed to secure an automobile loan and needs you to explain.

Career Insights

What to Know About the Consumer in 2025

Mar 15, 2025

Last year, consumers proved their resiliency yet again, demonstrating a willingness and ability to spend in the face of inflation, higher interest rates and more. And looking ahead, consumers continue to face an uncertain environment.

DECA News

Congratulations to the 2024-2025 Leadership Passport Recipients

Mar 11, 2025

Congratulations to the 2024-2025 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.

Case Study of the Week

Case Study of the Week: Pausing Operations to Strengthen Customer Service

Mar 10, 2025

Step into the role of an operations assistant for Blue Ribbon Gifts. A customer service employee wants you to explain how a pause in order fulfillment can be communicated as positive customer relations to those complaining.

Spotlights

Collegiate DECA Stock Market Challenge Experience

Mar 3, 2025

This year, I participated in the Stock Market Challenge, an experience that both challenged and enhanced my understanding of finance. It allowed me to apply what I've learned in the classroom to real-world scenarios while playing a pivotal role in shaping my career aspirations.

Case Study of the Week

Case Study of the Week: Elevating the Customer Experience During Air Travel

Mar 3, 2025

Step into the role of the director of customer experience for Royal Airways. The chief marketing officer wants you to create a customer amenity kit for both domestic and international flights that will elevate the customer experience.

Chapter Strategy

Passing the Torch: How to Ensure a Smooth Leadership Transition for your Chapter

Mar 1, 2025

Now is the time to begin selecting our division’s next leaders. Whether you are a chapter president passing down the gavel or serving on a chapter election committee, the decisions made during this stage are crucial to future chapter success.

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Conferences

Things to Do in Minneapolis During Collegiate DECA Engage

Oct 1, 2024

With so much to do in Minneapolis, Engage 2024 attendees can make the most of their downtime by exploring the local favorites. Whether you’re into art and history or want to try some amazing food, Minneapolis has something for everyone.

Chapter Strategy

The New Collegiate DECA Chapter Map

Oct 1, 2024

Are you curious if your current or future college campus has a Collegiate DECA chapter? Look no further than our Collegiate DECA Chapter Map, which gives you a glance at the over 200 institutions our division calls home.

Chapter Strategy

Making the Most of DECA Month

Oct 1, 2024

DECA Month is right around the corner. With an activity every day, it’s the perfect time to show your passion and introduce many communities to the world of DECA. Learn how you can get involved this November to engage your entire community.

Career Insights

From Pumpkins to Candy Corn: A Look into Halloween Marketing

Oct 1, 2024

The “spooky season” has finally arrived with the start of October. Halloween is the perfect opportunity to learn about marketing trends and the consumerism surrounding a classic holiday.

Conferences

Your Guide to Washington during WRLC

Oct 1, 2024

Explore the cities of Bellevue and Seattle this November as you embark on your journey to the 2024 Western Region Leadership Conference.

Compete

5 Tips for Conquering DECA’s Corporate Challenges

Oct 1, 2024

Corporate challenges in DECA provide a unique opportunity to showcase your skills in real-world scenarios. Step outside your comfort zone and discover new talents by exploring these innovative events.

Career Insights

A Recipe for Success: The Marketing Behind the Pumpkin Spice Latte

Oct 1, 2024

The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!

College Success

Top Reasons to Attend Golisano Institute for Business & Entrepreneurship

Oct 1, 2024

Golisano Institute for Business & Entrepreneurship offers a unique, affordable and accelerated business education. The program prepares students for real-world success within an intimate, supportive community.

Case Study of the Week

Case Study of the Week: Reducing Operating Costs

Sep 30, 2024

Step into the role of the general manager of The Cabin, a restaurant specializing in steaks, seafood and pasta. The owner of the restaurant wants you to weigh the pros and cons of implementing a new policy to reduce operating costs.

Compete

Register Now for Round One of the DECA Virtual Business Challenge

Sep 24, 2024

You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.

Conferences

Unlock Career Paths with Engage EduTOURS

Sep 23, 2024

CDECA’s Engage challenges members to understand their career interests, skills and experiences. During the conference, members have the opportunity to attend an EduTOUR of a thriving Minneapolis business.

Case Study of the Week

Case Study of the Week: Sell out?

Sep 23, 2024

Step into the role of the general manager for Vinyl Spin, an independently owned record shop that sells new and used vinyl records. The owner wants you to weigh the pros and cons of being an exclusive sales outlet for a new vinyl album.