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Case Study of the Week: Staying Connected after an Acquisition
Step into the role of the owner of Honeysuckle Faire. After 20 years of growing Honeysuckle Faire, you decided it was time to exit the company. Executives at Spring Made have offered you four options to stay connected to Honeysuckle Faire once the acquisition is final.

SBE Instructional Units and Lesson Plans for Advisors
As an advisor, DECA provides you with a powerful array of tools and classroom resources that you can integrate into classroom instruction and help build the framework for your SBEs business plan.

The #DECAATTProject Provides Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Join the New DECA Advisor Monthly Chats
Need help getting started as a DECA chapter advisor? Join our monthly New Advisor Chats! Each month will focus on a new topic designed to help advisors with one to three years of membership.

Case Study of the Week: Determining Payback Period
Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.

Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.

Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.

Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.

Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.

Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.

DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.

A Glance Into Your 2023-2024 DECA Experience
As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!

Advocating for Collegiate DECA: Part 1
In this two-part series, we explore techniques to ensure awareness and continued support for our division. This article will focus on local advocacy options and how individuals in your network can help expand your chapter’s reach.

The Diversity of DECA with Emerging Leaders
As an organization that prepares emerging leaders and entrepreneurs, DECA is also known for being diverse in career studies and backgrounds. Hear from three students on how they value diversity within a community.

Exploring Funding Options for Entrepreneurs
As an aspiring entrepreneur and a DECA member, understanding the various funding options available can help you bring your vision to life and set you apart in your competitive events and professional endeavors.

How To Prepare Your Chapter For Collegiate DECA ICDC Success
Preparing for Collegiate DECA ICDC is a rewarding journey that brings your chapter closer together while building valuable skills. With early planning, dedicated practice and a focus on both personal and team growth, your members can make the most of this incredible opportunity.

Leading the Future: The Power of Women in Business
The future of business is bright—and women are leading it. With representation, mentorship and education, female leaders are transforming industries and inspiring the next generation to redefine what’s possible.

Boosting Chapter Confidence With Competitive Event Preparation
Inspire, engage and spark your members' competitive skills and business mindsets in 3 attainable steps to make the most out of competitions.

Case Study of the Week: Introducing Vegan Options
Step into the role of the marketing specialist for Go Burger, a quick serve restaurant chain featuring burgers and chicken sandwiches. The director of marketing wants you to create a promotion introducing the chain’s new vegan menu.

DECA and IBM SkillsBuild Partnership: Preparing Future-Ready Students
Bring next level learning to your classroom with the IBM SkillsBuild Program! Extend your classroom curriculum with self-paced, online project management, AI, and workplace skills training delivered directly by business professionals to your students.

Stephens College Introduces Innovative Course: The Immersive Collegiate DECA Experience
Stephens College has taken its CDECA program to the next level by introducing a groundbreaking course, BUS380: The Immersive Collegiate DECA Experience. This class offers students the unique opportunity to earn college credit while honing their business and leadership skills.

CTE Resources to Become a #CTEChampion
As DECA members, we’ve experienced the impact that Career and Technical Education has on students. Advocacy is crucial to ensure continued support and growth for CTE programs, and engaging with your policymakers is one of the most effective ways to make a difference.

Case Study of the Week: Sustainability vs Fast Fashion
Step into the role of the merchandise manager for Superior Looks, a clothing store chain for tweens and teens. The director of merchandising is considering a partnership with a popular fast fashion company and wants your opinion.

How DECA Has Shaped My Leadership Journey
To any new DECA members, I encourage you to dive into the leadership opportunities that are available headfirst and soak in every moment. You will grow immensely and learn a great amount from your peers.
Most Recent Articles
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Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!

Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.

Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.

Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.

Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.

The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.

This Is How We Do DECA: Advisor Basic Training Series
Join us for the brand new This Is How We Do DECA: Advisor Basic Training series, designed for brand new or newer DECA chapter advisors looking for an overview of the year to come.

Be The One with 2024-2025 Chapter Campaigns
The 2024-2025 DECA Chapter Campaigns are here to help you Be The One! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

Download the 2024-2025 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

2024-2025 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2024-2025 school year are now available.

Connect with Collegiate DECA Calls
Are you seeking ways to interact with Collegiate DECA members outside conferences? Learn how to grow and network by joining one of our three tailored virtual Collegiate Calls during the 2024-2025 DECA year.

Planning Fall 2024 Recruitment
As the academic year kicks off and recruitment events begin for the fall semester, it is important to outline your chapter's recruitment plan and strategy. Here are some things to consider as the semester quickly approaches.
