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Chapter Strategy

4 Strategies to Elevate Your DECA Association or Chapter Brand

Aug 20, 2025

A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.

DECA News

Meet the 2025-2026 DECA Content Creators

Aug 19, 2025

The DECA Inc. Communications team is excited to announce the 2025-2026 DECA Content Creators! Team members will help grow the DECA brand by showcasing their unique DECA experience.

Spotlights

From Small Chapter to Big Impact

Aug 19, 2025

Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!

Spotlights

How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll

Aug 18, 2025

Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.

Chapter Strategy

Go The Extra with DECA's Membership Recruitment Toolkit

Aug 18, 2025

Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!

Case Study of the Week

Case Study of the Week: College is Expensive!

Aug 18, 2025

Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.

Partners

DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities

Aug 13, 2025

Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Zach Lisella

Aug 12, 2025

Zach Lisella of Northern Highlands Regional High School in New Jersey is our first DECA Advisor Spotlight of the Week! Check out Mr. Lisella's innovative competition preparation methods for helping his members get on stage and win big.

Chapter Strategy

DECA Advisors - Show Us How You’re Going the Extra!

Aug 12, 2025

We want to see how your chapter is setting up for success this year using the Go The Extra theme and the competitive events resources from your back-to-school box.

DECA News

Unpacking Teen Trends: Fall 2025 Taking Stock with Teens Survey

Aug 11, 2025

The 2025 Fall Piper Sandler Taking Stock With Teens Survey is now available for use in your classroom!

Case Study of the Week

Case Study of the Week: Investing in Smart Carts

Aug 11, 2025

Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.

Spotlights

Extra, Extra! Write All About Your DECA Experience

Aug 7, 2025

Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Not sure where to start? Discover why you should submit, what to submit and how to submit your DECA story in this article.

Spotlights

Choosing Your Competitive Event

Aug 9, 2024

Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!

Spotlights

Leadership Lessons from DECA: Growing as a Student Leader

Aug 8, 2024

Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.

Spotlights

Recruitment Tips From a Human Resources Perspective

Aug 7, 2024

The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.

Spotlights

Summer of DECA Quest with Syosset DECA

Aug 7, 2024

This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.

Career Insights

The Business of the Olympics

Aug 6, 2024

The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.

DECA News

Download the 2024-2025 Collegiate DECA Guide

Aug 1, 2024

The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

Chapter Strategy

Connect with Collegiate DECA Calls

Aug 1, 2024

Are you seeking ways to interact with Collegiate DECA members outside conferences? Learn how to grow and network by joining one of our three tailored virtual Collegiate Calls during the 2024-2025 DECA year.

Chapter Strategy

Planning Fall 2024 Recruitment

Aug 1, 2024

As the academic year kicks off and recruitment events begin for the fall semester, it is important to outline your chapter's recruitment plan and strategy. Here are some things to consider as the semester quickly approaches.

College Success

Breaking Down How to Get Involved on Campus

Aug 1, 2024

Starting college can feel like stepping into a whole new world. From registered student organizations (RSOs) to Greek life, there can be a lot to take in. Let's break down each of these and why you might want to join them.

Chapter Strategy

Be The One: The Collegiate DECA Program of Leadership

Aug 1, 2024

Your Collegiate DECA Executive Officer team is excited to announce our 2024-2025 Program of Leadership. Focus areas for the Collegiate division include leadership development, member engagement and member recruitment.

Partners

#DECAATTProject 2023-2024: Impactful Mentorship Opportunities

Jul 29, 2024

Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Chapter Strategy

Watch Now: Join Collegiate DECA Video

Jul 23, 2024

Joining Collegiate DECA is the first step you can take towards achieving your goals and realizing your greatest potential. It's time to step up, stand out and Be The One who makes a difference.

Most Recent Articles

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Leadership

How To Sell Yourself

Mar 1, 2024

The marketing process often revolves around how to sell a good or service most effectively. But have you ever attempted to apply these tactics to yourself? Keep reading to discover what it means to build your personal brand - and how to sell it to anyone.

College Success

Senioritis Smackdown

Mar 1, 2024

As our DECA seniors’ final months of high school approach, a severe case of senioritis is in the air. But fear not, seniors, here are some helpful strategies to beat senioritis and come out on top!

Career Insights

Unwrapping the Power of Packaging: How Packaging Makes or Breaks Branding

Mar 1, 2024

Ever wonder how packaging impacts the way products are marketed? Read this article to dive into the world of packaging and uncover Its impact on your shopping journey!

Leadership

Leadership Illuminated: Must-Read Books for DECA Members

Mar 1, 2024

DECA members can experience the difference in their leadership journey by immersing themselves in these insightful books. As the pages turn, the wisdom gained from these books can guide DECA members on their path to becoming exceptional leaders.

Chapter Strategy

One Diamond: February 2024

Feb 27, 2024

Check out what you missed on the February 2024 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

DECA News

Announcing the 2024 NAA Auction Marketing Campaign Challenge Winners

Feb 26, 2024

DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2024 Auction Marketing Campaign Challenge.

Case Study of the Week

Case Study of the Week: The Needs for Starting a New Business

Feb 26, 2024

Step into the role of an entrepreneur excited about a new venture idea. A small business advisor has listened to your initial ideas and has requested additional information about your venture idea, The Tool School.

DECA News

Announcing the 2024 NPCF Social Impact Leader of Tomorrow Challenge Winners

Feb 22, 2024

DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2024 Social Impact Leader of Tomorrow Challenge.

DECA News

Announcing the 2023-2024 Virtual Business Challenge Round 2 ICDC Qualifiers

Feb 20, 2024

DECA congratulates finalist teams in the second round of the 2023-2024 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.

Case Study of the Week

Case Study of the Week: To Rent or To Buy

Feb 19, 2024

Step into the role of a real estate agent. A client is having a difficult time deciding whether to rent or buy a home and has asked for your input.

Spotlights

Testing Tips for Collegiate DECA Competitive Success

Feb 16, 2024

Collegiate DECA competitive event testing can be difficult. With so many questions in so little time, here are some tips and tricks to approach exam practice and CDECA ICDC testing.

Spotlights

The Nuances of Networking: A Conversation with Mr. Thom Coats

Feb 16, 2024

Maximize your networking potential with Professor Thom Coats' three-step approach: meet, converse and follow up. From polished LinkedIn profiles to shared meals, embrace continuous connection beyond conferences for lasting professional success.