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DECA Seniors: The Home Stretch of High School
As college decisions hit inboxes, the temptation to take a step away from academics and extracurriculars is real. But for a DECA senior, these few weeks can serve as a launchpad for your future success.
Activities To Do After Your Association Conference
There are so many ways to bond with your chapter outside of DECA conferences! The focus is on making sure you end the year strong while still having a lot of fun in DECA.
April is Financial Literacy Month: Join the Movement with DECA
Now is the time to boost financial confidence in your classroom with a plug-and-play, 60-minute activity that requires zero prep and no prior finance teaching expertise.
From Profile to Portfolio: Building a Professional Online Resume
For DECA members preparing for internships, leadership opportunities or future careers, creating a professional online resume is a powerful way to showcase your skills and experiences.
Financial Literacy Month: Saving for College
Financial Literacy Month is about learning how to invest in your future. Saving for college may seem intimidating, but preparation, confidence and smart decision‑making are what students carry forward.
Maximizing the Experience of a Lifetime: DECA ICDC
Once you are at ICDC, you may be wondering: How can I make this experience truly exceptional? The answer isn’t just in what you do, it’s in how intentionally you choose to experience every moment.
Own Your Moment in Atlanta
You’ve made it! It’s ICDC 2026 time in Atlanta, Georgia. The choices you have to GO THE EXTRA in Atlanta are limitless. Here are seven ways to make the most of your time in ICDC.
Defining Your DECA Legacy
As the bright lights of ICDC begin to dim, and if this is your final year in DECA, you may be met with a new realization: what comes next? Learn how to ensure your impact lasts for years to come.
Download the 2026 DECA ICDC Program + Mobile App
Get ready to gather with 26,000 attendees at DECA's International Career Development Conference in Atlanta, GA! Download the conference program now to start planning your custom experience.
Case Study of the Week: Employee Engagement Survey
Step into the director of human resources at Revolution Marketing, a marketing agency with 100 employees. Revolution Marketing’s employees hold positions in marketing, sales, design, public relations and account management.
March Marketing: A Billion Dollar Event
Whether it's sponsorship deals or actual product sales, March Madness has become a major competitor in the sports industry. With this highly anticipated event, the NCAA can generate $1 billion in revenue solely from March Madness.
How to Purchase & Download Your AMA Associate in Marketing Management Certificate
Eligible DECA members can now purchase and download their AMA Associate in Marketing Management Certificate thanks to DECA's partnership with the American Marketing Association.
How to Build Cross-functional Teams Across Tech, Digital and Marketing
In this article, dive into the key themes on integration and collaboration that emerged during a panel discussion hosted at NRF Nexus 2024 with professionals from BJ’s Wholesale Club, REI and Tractor Supply Company.
Making Money for Your Chapter: Creative Ways College Students Are Fundraising
Fundraising is crucial for college student organizations to fund trips, community projects and other yearly initiatives. Successful chapters often use a combination of strategies to meet their financial goals.
Excitement for ENGAGE
Whether you are a first-time member or returning, the ENGAGE conference is a perfect place to interact with the Collegiate DECA community. Learn about what ENGAGE is and why you should attend this year in Minneapolis, Minnesota.
Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.
Let’s Talk About the Updated Collegiate DECA Leadership Passport Program
This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
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Get Ready for Collegiate DECA Engage Competitive Events
Collegiate DECA Engage 2025 is quickly approaching! Get a leg up on the competition by practicing with last year's Individual Case Study scenario so you can take the stage in Tampa this month.
5 Key Features of a Winning Scholarship Essay
Let’s explore five key features that can help you craft a scholarship-winning essay and increase your chances of securing that much-needed scholarship.
How to Create a Business Website: 11 Steps + Best Practices
A company website can help your business connect with existing customers and find new ones. The 11 steps in this article will help you build and maintain a strong business website that attracts new customers.
Inclusivity in DECA: Building a Chapter That Welcomes Everyone
For DECA members to thrive, they need to feel seen, heard, and, most importantly, welcomed. Here are a few simple but powerful ways to build that kind of culture in your chapter
Trick or Treat: Seasonal Business Moves
From burrito deals to ketchup turned “blood,” companies get creative every October, though not every idea is a treat. Check out the best campaigns that nailed it and the trick campaigns that missed the mark!
Spirit Box and DECA Celebrate 10 Years of Partnership
Since 2015, Spirit Box has been a dedicated supporter of DECA members and advisors, contributing to student success through competitive events, leadership development, and innovative programming.
Case Study of the Week: Dealing With Internal and External Public Relations
Step into the role of the director of public relations for Gemini Products. The president of the company wants you to create a company statement in response to public backlash over a company event and determine how to communicate with staff about providing information to reporters.
5 Ways to Improve Your SAT Score
Check out the most important tips when it comes to getting the best score on the SAT you can to help you optimize your college options or earn additional scholarships.
How to Start a Business with No Money in 8 Steps
Today, it’s faster and easier than ever to get your business up and running without the need for funding. Let’s look at the eight steps it takes to start a business with no money.
From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays
These holidays aren’t just for fun—they’re powerful tools for brands to connect with audiences in authentic, engaging ways. Tapping into these trends allows businesses to join broader conversations, boost visibility, and showcase personality.
From Umm to Aha! Tools That Help You Speak Clearly and Confidently
Let’s face it, speaking in public can be scary. Even professionals still feel nervous at times! The real question is, what tools are available to help turn those nerves into power? Learn more in this article.
The Business of Basketball: NBA Lessons for DECA Leaders
With a global reach and billions in revenue, the NBA is a business powerhouse. For people involved in DECA, there’s real value in understanding how the world of the NBA and basketball highly connects to the world of business.
