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Chapter Strategy

Watch Now: The 2020-2021 #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with DECA.

Career Insights

Establishing Your Target Market

Aug 11, 2020

The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

Chapter Strategy

3 Reasons to Start a School-based Enterprise

Aug 6, 2020

Typically known as school stores, SBEs allow members to learn real-world marketing and business skills like selling, promotions and communication. Besides the personal benefits, here are three reasons to get started now!

Career Insights

5 Tips to Take Your LinkedIn to the Next Level

Aug 5, 2020

Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.

DECA News

DECA Inc. Stands Against Racism in All Forms

Jun 12, 2020

We stand in solidarity with the Black communities – our members, alumni, partners and employees – in the fight against systemic racism and injustice.

Chapter Strategy

Leadership Team Building Ideas

Jun 3, 2020

While social distancing, it can be difficult to connect with the members of your leadership team. However, it is vital to continue being productive and connected. We want all teams to have an extra strong start to the next school year in order to make up for lost activities and events. Below are my top five tips to keep the DECA spirit alive with your leadership team!

Career Insights

4 Tips for Summer Job and Internship Success

Jun 3, 2020

For many students, finding a summer job, career-defining internship or even a well-paid career can be challenging, and the current job market does not make it any easier. Additionally, some students are enduring the nightmare of having their internship or a job offer revoked, while others are shifting to working remotely.

Chapter Strategy

Using Zoom to Unlock New Learning Opportunities

Jun 1, 2020

It’s safe to say that 2020 has thrown just about everyone for a loop. Like many educators, Sharon Cutler, a 15-year DECA chapter advisor and teacher at Marjory Stoneman Douglas High School in Parkland, FL, has been looking for unique ways to engage her students through distance learning.

Career Insights

Mastering Virtual Interviews

May 26, 2020

A hiring manager emails to tell you they'd like you to interview for your dream position -- virtually. Now what? Watch this video to help you master your next virtual interview.

DECA News

Meet the 2020-2021 DECA Executive Officer Team

May 8, 2020

Congratulations to the newly-elected 2020-2021 DECA Executive Officer Team! The team is excited to represent DECA members around the globe and take our organization to the next level.

College Success

Tips for Acing Finals while Social Distancing

May 4, 2020

While finals this year will likely be accompanied by new challenges, that doesn’t mean they should be feared! Follow the steps below to ace your upcoming final exams with confidence.

DECA News

DECA Members Receive Over $4.2 Million in Army ROTC Scholarships

May 2, 2020

Twenty-four DECA members are the recipients of over $4.2 million in scholarships from the Army ROTC.

Case Study of the Week

Appropriate Workplace Communications Channels

Sep 14, 2026

Assume the role of the human resources generalist at the corporate office of BIG SCREEN CINEMAS, a chain of movie theaters. The director of human resources wants you to provide information about appropriate workplace communication channels to the staff.

Chapter Strategy

Navigating the Collegiate DECA Chapter Leadership Guide

Sep 11, 2026

From starting your chapter to preparing for your next officer team, the Collegiate DECA Chapter Leadership Guide is a resource to help support your chapter throughout the whole year.

Chapter Strategy

How to Use the Collegiate DECA Chapter Leadership Guide to Become the Next Big Thing

Sep 11, 2026

The Collegiate DECA Chapter Leadership Guide is filled with many ideas to help chapters recruit members, develop leaders, plan events, and create meaningful experiences.

Career Insights

Exploring Hospitality Internship Programs

Sep 10, 2026

As we all know, internships are among the best ways to gain real-world experience. They also give you access to explore career paths before walking across the graduation stage.

Case Study of the Week

Sooooo Many Payment Methods!

Sep 7, 2026

Assume the role of a personal finance advisor. A client wants you to analyze various payment methods available to purchase goods and services and discuss appropriate uses.

Compete

Beyond the Key Performance Indicators: Understanding the New Collegiate DECA Case Study

Sep 3, 2026

Collegiate DECA case studies are changing, and competitors should be prepared for more than just a new role-play.

Leadership

Why You Shouldn't Be Afraid to Celebrate Small Successes

Sep 2, 2026

Discover what happens when you start celebrating your small wins and how this small change can have a big impact on your DECA experience, leadership potential and overall success in life.

Chapter Strategy

Online Resources for Collegiate DECA Members

Sep 2, 2026

As a chapter and association leader, and now an executive officer, I’ve discovered so many resources on DECA.org that I never knew existed and wish I had utilized sooner.

Career Insights

The Secrets to Standing Out in the AI World

Sep 2, 2026

AI is rewriting job descriptions. Hybrid work is here to stay. Layoffs are reshaping industries. And employers are looking for something far more valuable than a degree.

Chapter Strategy

Tips for Starting a New Collegiate DECA Year

Sep 1, 2026

Whether you're beginning your first semester of college or returning for another year, the habits you build now can set the tone for everything that follows.

Chapter Strategy

The Collegiate DECA Chapter Formula: The Ingredients Behind a Successful Chapter

Aug 31, 2026

Whether you are starting from scratch or improving an established chapter, these five ingredients can help create an experience members want to be part of.

Case Study of the Week

Case Study of the Week: Making All Customers Happy

Aug 31, 2026

Assume the role of the assistant manager for VILLAGE LANES, a local bowling alley with 20 lanes. The manager wants you to decide how to schedule league bowling, open bowling and birthday parties.