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Chapter Strategy

I <3 DECA (and Fundraising Too!)

Feb 1, 2021

As the season of love approaches, it is time to begin brainstorming creative ways to spread the DECA love! Continue reading to learn some fun ideas that will allow your members to feel the love this February while raising funds for your chapter!

DECA News

DECA Stock Market Game 2021 ICDC Qualifiers

Jan 25, 2021

DECA Inc. is pleased to announce the 2021 ICDC qualifiers in the 2020-2021 DECA Stock Market Game, administered by the SIFMA Foundation.

Chapter Strategy

5 Ideas for Your Collegiate DECA Spring Recruitment

Jan 20, 2021

A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!

Chapter Strategy

How to Use TikTok for Your Chapter

Jan 19, 2021

Discover tips, tricks and ideas to help get your chapter started on a TikTok journey that is bound to engage members all year long!

Chapter Strategy

3 Tips to Take Your Virtual Tabling Event to the Next Level

Jan 19, 2021

Busy planning your chapter’s next virtual recruiting event? Here are three tips for bringing your chapter’s virtual tabling experience to the next level!

DECA News

Congratulations to DECA's #NextLevel Chapter Campaign Winners!

Jan 19, 2021

Congratulations to the chapters who rocked the Chapter and Membership Campaigns during this unique year. From virtual fundraising to creative membership recruitment, these chapters took things to the #NextLevel!

Chapter Strategy

Put Your Marketing Skills to the Test with CTE Month®

Jan 18, 2021

Read on for ideas to help you celebrate CTE Month® this year by promoting DECA and the importance of career and technical education (CTE).

Career Insights

DECA Direct Magazine: Marketing Trends

Jan 12, 2021

The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.

Career Insights

6 Things to Start Doing Now to Land Your Marketing "Dream Job"

Jan 12, 2021

Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.

Chapter Strategy

Maximize Your Chapter's Marketing with New Audiences

Jan 12, 2021

Check out these three under-tapped audiences that you should be targeting with your chapter’s marketing and some key ways to reach them.

Career Insights

The Best Marketing Career for Your Personality Type

Jan 12, 2021

Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!

Compete

The Art of Storytelling

Jan 12, 2021

Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!

Career Insights

How to Talk About DECA in an Interview

Nov 3, 2026

Collegiate DECA has been a major part of your college education, but how do you speak clearly and confidently about your experience without sounding awkward?

Chapter Strategy

Make a Lifesaving Impact: Collegiate DECA Blood Drive Challenges

Nov 2, 2026

Through the Collegiate DECA × American Red Cross Community Impact Program, chapters can organize campus blood drives, engage their communities and pursue potential $1,000 scholarship opportunities.

Case Study of the Week

The Economics of Meal Planning

Nov 2, 2026

You are to assume the roles of the financial analyst at FRESHPACK INC., a company that sells food products. The owner of the company plans to launch a seven-meal weekly bundle and asked your team to explain how various economic concepts can affect pricing decisions.

Conferences

Fundraising Your Way to ICDC 

Nov 1, 2026

Qualifying for ICDC is exciting, but getting there comes at a cost. Chapters don’t need one massive fundraiser; multiple simple, well-executed efforts can make a big difference.

Compete

Your Path to the Perfect Competitive Event 

Nov 1, 2026

Collegiate DECA has over 25 competitive events. Each category offers opportunities for members with different interests, strengths, and career goals.

Chapter Strategy

Three Passports, One Goal: Making the Most of Collegiate DECA

Nov 1, 2026

One of the biggest questions we hear throughout the year is, “How do we keep members engaged throughout the fall semester?”

Chapter Strategy

Helping Your Collegiate DECA Chapter Thrive at a Two Year College

Nov 1, 2026

Starting and/or maintaining a Collegiate DECA chapter at a two-year college can come with its own set of challenges.

Career Insights

Building Connections, Creating Opportunities: The Power of Internships and Networking

Nov 1, 2026

As DECA members, we are constantly encouraged to step outside our comfort zones and take advantage of new opportunities.

Compete

Collegiate DECA Announces Two New Challenges for 2026-2027

Oct 26, 2026

Put your knowledge and skills to the test with two new corporate challenges from Adobe and Chick-fil-A, with $6,000 available in cash prizes to the winner teams!

Case Study of the Week

People Planning At The Dog Park

Oct 26, 2026

You are to assume the roles of the owner of CROOKED CREEK DOG PARK, soon to be the first private dog park in the city. A potential investor wants you to develop additional services to provide dog owners that will persuade membership.

Career Insights

NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion

Oct 25, 2026

For more than two decades, NRF’s Halloween survey has tracked how consumers celebrate the holiday, and this year’s results show that shoppers are being thoughtful and strategic.

Career Insights

Take Your Marketing Future Global with the 2027 Voices of the Future Fellowship

Oct 23, 2026

For Collegiate DECA members approaching graduation, discover an opportunity to build on the strategic thinking, creativity and presentation skills while exploring the marketing industry on a global stage.