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Leadership

From Vision to Verity: How to Stay Consistent with Your 2026 Goals

Feb 5, 2026

As we begin February, many New Year’s Resolutions fade into wistful aspirations instead of life-changing habits. Here are some of my favorite tips for keeping consistent when the New Year’s sparkle wears off.

Chapter Strategy

Tips for Small Chapter Growth

Feb 5, 2026

Although new chapter obstacles often felt insurmountable, every successful chapter begins in the same position. Here is a quick guide to help your DECA chapter prepare for future success!

Career Insights

2026 is the New 2016? How a Meme Redefined an Artist and a Culture

Feb 5, 2026

If culture moves in cycles, then 2026 is pressing rewind. A growing nostalgia for the mid-2010s is redefining how brands market, how artists resurface, and how Gen Z defines cultural identity.

Partners

Participate in the Non-Competitive Stock Market Game Session

Feb 5, 2026

The SIFMA Foundation is offering a non-competitive DECA Stock Market Game running from February 9 through April 16, 2026. This is a great opportunity for students to test out the simulation and prepare for the Fall's Stock Market Game ICDC qualifier. 

Career Insights

More Than Football: The Business Strategy Driving the Super Bowl

Feb 5, 2026

Beyond the touchdowns and the trophies, the Super Bowl has evolved into a billion-dollar experience and is a significant example of sophisticated marketing and business operations worldwide.

Conferences

Choose Your ATL Adventure: DECA ICDC 2026 Attraction Ticket Options

Feb 3, 2026

After your DECA ICDC activities have wrapped for the day, explore all that Atlanta has to offer. The city is simply alive, always evolving and raising the bar on one-of-a-kind experiences you’ll be talking about for years to come!

DECA News

Congratulations to the 2025-26 NPCF Social Impact Leader of Tomorrow Challenge Winners

Feb 3, 2026

DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2025-26 Social Impact Leader of Tomorrow Challenge.

DECA News

Recognize Outstanding Seniors with DECA's Emerging Leader Honor Award

Feb 2, 2026

If you know an exceptional DECA leader, consider recognizing them with the DECA Emerging Leader Honor Award. The application window is open until March 31, 2026.

Case Study of the Week

Case Study of the Week: Marketing Safe Winter Driving

Feb 2, 2026

Step into the role of the regional manager for Rental Car Academy, a rental car agency that caters to budget-conscious travelers. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.

Career Insights

Why Join the U.S. Air Force? Building Skills, Experience and Long-Term Opportunity

Feb 1, 2026

Choosing how to begin your career is about finding an environment where you can develop skills, gain experience and grow professionally over time. The U.S. Air Force offers a hands-on pathway that combines training, education and responsibility.

Career Insights

Love Sells: What Valentine’s Day Teaches Us About Consumer Behavior

Feb 1, 2026

While Valentine’s Day is often viewed as a celebration of relationships, from a business perspective, it represents something else entirely: a powerful case study in consumer behavior.

Chapter Strategy

Small Steps, Big Impact: Go the Extra During CTE Month

Feb 1, 2026

This month is your moment to step not only into the professional realm, but also the legislative realm. Here’s a look at how you can meet with your elected officials during CTE Month and beyond.

Case Study of the Week

Case Study of the Week: Successfully Marketing to Business Travelers

Jan 3, 2022

You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.

DECA News

Top Collegiate DECA Moments to Look Forward to in the New Year

Jan 1, 2022

Through DECA’s competitive event series, scholarship program and educational conferences, members will have many opportunities to maximize their success. Check out what we have in store for the months ahead!

Career Insights

Jump-Start Your Career Today

Jan 1, 2022

The demand for rental housing is growing across the United States, and with that, the need for talented, hardworking and creative people to help build strong communities. Jump-start your residential property management career today.

Case Study of the Week

Case Study of the Week: Choices in Higher Education

Dec 27, 2021

You are to assume the role of an admissions counselor working at a local four-year public university. One of your job responsibilities is to meet with high school juniors and seniors that may apply for admission and discuss not only the university, but also the overall decision to attend a post-secondary institution.

Spotlights

Utah Collegiate DECA Hosts Fall Leadership Conference

Dec 20, 2021

Utah Collegiate DECA members attended their association's annual Fall Leadership Conference in November. Here are three key takeaways that members gained by participating.

Case Study of the Week

Case Study of the Week: How to Minimize but Not Eliminate Housekeeping Services

Dec 20, 2021

You are to assume the roles of the director of housekeeping services and the director of guest services for Hotel Labree. The general manager has asked you to determine how the hotel can implement guest personalized housekeeping services.

College Success

How to Effectively Pick a Study Abroad Program

Dec 16, 2021

Studying abroad can be the experience of a lifetime. Follow these five tips to effectively pick a study abroad program that's the best fit for you!

Career Insights

10 Business Trends to Watch for in 2022

Dec 15, 2021

The past year has gone by in the blink of an eye and 2022 will be here before we know it. That means it's time to brush up on the latest business trends to incorporate into your next DECA role-play or prepared event.

Case Study of the Week

Case Study of the Week: An Auto Parts Store Wants to Engage with High School Students

Dec 13, 2021

You are to assume the role of marketing director for On Your Way Auto Parts, an automotive parts store with three locations. The owner of the business has asked you to determine how the stores can partner with local high schools to demonstrate social responsibility and receive a positive brand reputation.

DECA News

Life as a Collegiate DECA Executive Officer

Dec 13, 2021

The qualities needed to succeed as a DECA executive officer may vary from person to person. However, President Zac Spohn believes these are three of the most important.

Spotlights

Lyman Hall DECA Gets in the Spirit

Dec 9, 2021

Lyman Hall DECA got involved in the town's fiftieth anniversary powderpuff game by making and marketing spirit buttons for students, staff and community members.

Spotlights

Naperville Central DECA Virtually Hosts Guest Speaker Jake Dunlap

Dec 9, 2021

Naperville Central DECA virtually hosted businessman and entrepreneur Jake Dunlap as he shared tips, tricks and experiences about the business world.