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Congratulations to the 2025-26 Stukent Social Media Marketing Challenge Winners
Almost 1,400 individuals participated in this year's Stukent Social Media Marketing Challenge. Students learned about audience targeting, content scheduling and promotion to drive product sales.
Why Human Connection Still Matters in a Digital Business World
In a world that is constantly evolving, the ability to connect with others will always remain a competitive advantage. Understanding the value of relationships is just as important as mastering technical skills.
Add DECA to Your Winter Break
Winter break offers the perfect opportunity to relax, recharge and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.
Case Study of the Week: Fake Reviews vs Paid Influencers
Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.
5 Secrets to Social Media with John Champe DECA
John Champe DECA’s social media presence is skyrocketing, with Instagram engagement up over 1200%. Here’s how consistent, high-quality, student-focused content keeps our rapidly growing chapter connected and thriving.
The 2026-27 High School Division Executive Officer Candidate Guide is Now Available
Do you have what it takes to serve as a DECA Executive Officer? Download this year's High School Division Executive Officer Candidate Guide.
Advisor Best Practice Spotlight of the Week: Olivia Fluharty
West Brunswick High School DECA advisor Olivia Fluharty blended student involvement, community engagement and brand partnership through their successful DECA x Chick-fil-A Bingo Night.
Stage Presence in Business: Turning Public Speaking into a Competitive Edge
Public speaking isn’t just a performance skill — it’s a professional advantage. In DECA, where ideas are evaluated on clarity, confidence and delivery, the way you communicate can be just as important as what you communicate.
Bringing Warmth to Winter: Blacksburg DECA’s “Home for the Holidays” Project
Blacksburg DECA continues its heartfelt tradition of giving back through “Home for the Holidays,” an annual community service project that provides meals for local elementary students in need during winter break.
In-DECA-tors of Success: How to Nail Your PIs
Performance Indicators are the guiding principles that competitors must answer in their role-play. Discover how to effectively incorporate them into your role-play using a familiar acronym: D.E.C.A.
Case Study of the Week: Last Call For Mozzarella Sticks
Step into the role of the general manager of Paisley Town, a family restaurant located in a city of 150,000 people. The owner wants you to determine how to sell excessive inventory before expiration.
Myers Park DECA: Community Service Chapter Campaign
Myers Park DECA’s “Shine a Light, Share the Fight” campaign partnered with Claire’s Army to raise awareness and funds for pediatric cancer through school-wide events engaging 145 members and the Charlotte community!
Case Study of the Week: Channel Strategies for Dr. Smoothie
Assume the role of the owner of DR. SMOOTHIE, a mobile beverage truck that sells smoothies. The investor wants you to identify resources needed for DR. SMOOTHIE to adapt its channel strategies.
Adobe Hosts 70 DECA Advisors for Luminary 2026
For three days, attendees participated in learning sessions with DECA staff and interactive workshops with Adobe team members. Advisors gained firsthand experience with Adobe Express and learned how to apply these tools to DECA's programs.
Case Study of the Week: AI in Marketing
Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.
Stay Connected with One Diamond Calls
In a One Diamond Call, attendees can stay up to date with what is going on in Collegiate DECA and learn leadership skills as we recognize, highlight and celebrate your individual, chapter, and association successes.
How to Make the Most Out of Your College Orientation
College orientation is your first opportunity to build connections, discover campus resources and begin your next journey. To get the most out of orientation, you need to step outside your comfort zone.
How to Tackle the Three Main Categories of Collegiate DECA Competitive Events
One of the best things about Collegiate DECA's Competitive Event Program is that there's truly an event for everyone. Whether you're a confident presenter, enjoy thinking on your feet or like developing long-term projects, there's an event for you.
2026-2027 Collegiate DECA Executive Officer Program of Leadership
For 2026–2027, the Collegiate DECA Executive Officer Program of Leadership focuses on three priorities - Leadership Development, Member Engagement and Member Recruitment - all designed to help you become the Next Big Thing.
Lessons Beyond the Classroom: Collegiate DECA Members Reflect on Their Summer Internships
Four Collegiate DECA members reflect on their recent summer internships and discuss what DECA skills they were able to use, what their biggest challenges were and their tips on how you can find rewarding summer internship experiences too.
DECA Announces New Premier Partner Program + Inaugural Members
The DECA Premier Partner Program offers a meaningful way for organizations to connect, be visible, and actively engage with DECA’s network of high school and collegiate student members and advisors.
Summer and Competition Preperation is in Session
Whether this upcoming school year is the first time you are competing in Collegiate DECA or not, there is no better time than now to start taking the first steps.
A Leader’s Checklist for Preparing for a New School Year
For chapter and association leaders, this time of year is especially important. The work you do before classes begin can set the tone for your entire year, helping your team stay organized, engaged and ready to succeed.
5 Ways to Lead Outside of DECA
While DECA has helped shape me as a leader, some of my biggest leadership lessons have come from experiences outside of DECA. Whether it's at school, work, or in your community, there are opportunities to lead everywhere.
