Stand Out in Role Play Events

Sep 21, 2026

In a role play, every competitor receives the same case study, the same amount of preparation time and the same opportunity to impress the judge. So, how do you make sure your presentation is the one they remember?  

Here are a few ways to take your next role play to the next level!

1. Don't Just Answer…Solve!

It's easy to get caught up in making sure you address every Performance Indicator. They're important, but don't let your presentation sound like you're reading from a checklist.

Instead, think about the bigger problem you're being asked to solve. Use the Performance Indicators to support your solution and explain why your ideas would work.  

Ask yourself during prep: If this were a real business, would I actually recommend this idea?

2. Make Your Solution Memorable

Your judge could hear several presentations addressing the exact same case. Give them something to remember about yours.

A strong solution should be:

  • Unique: Bring an idea or perspective beyond the obvious answer.  
  • Practical: Make sure the business could realistically execute it.  
  • Effective: Explain what your idea will accomplish and how you'll know it worked.  

You don't need the craziest idea in the room. Different is great, but different with a purpose is even better.

3. Bring the Judge Into the Conversation

Don't think of your role play as a speech. Think of it as a business meeting.

Remember the role you're playing and the role of your judge. Speak to them like you would if the situation were actually happening. Make eye contact, ask a question when appropriate and use phrases such as "Based on the challenge we're facing..." or "Here's what I recommend we do..."

Your confidence, communication and ability to respond professionally matter. In fact, the current Collegiate DECA evaluation specifically incorporates communication, critical thinking, decision making and workplace readiness.  

4. Explain the “Why”

A good competitor tells the judge what they would do. A great competitor explains why.

Don't stop at, "We should launch a social media campaign." Explain who you're targeting, why that platform makes sense, what the campaign looks like and what success would look like.

That extra layer shows the judge you aren't just throwing out ideas, but rather that you're thinking like a business professional.

5. Finish Strong

First impressions matter, but so do last impressions.

Don't let your presentation slowly fade into "and...yeah, that's all I have." Take your final few moments to quickly reinforce your recommendation, connect it back to the original challenge and confidently thank the judge.

Your goal isn't to memorize the perfect role play. It's to become comfortable thinking on your feet. Practice different cases, challenge yourself to develop ideas beyond the obvious and learn how to explain your decisions. Collegiate DECA case studies are designed to test how you apply business knowledge to real situations—so walk into the room ready to think like the professional you're becoming.

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Classroom Connection

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