Collegiate DECA Month is an opportunity for you to celebrate your members, showcase the value of Collegiate DECA on your very own campus, and strengthen your chapters community. Throughout the month, chapters can use social media, campus activities and member engagement to show others what makes Collegiate DECA special.
Why Celebrate Collegiate DECA Month?
Collegiate DECA Month is a chance to:
- Showcase your chapter and your members.
- Recruit new members.
- Increase social media engagement and create consistent DECA content.
- Recognize your members and celebrate their accomplishments.
- Strengthen chapter and campus involvement.
- Promote DECA's mission of preparing emerging leaders and entrepreneurs.
Here are a few ways to turn the calendar into content for you and your chapter:
Tell Your DECA Story
The best promotional content comes directly from your members. Ask members to share:
- What's Your #NEXTBIGTHING?
- A Day in the Life of a DECA Member
- Advice for a New DECA Member
- Who Inspires You in DECA?
- Because of DECA I Am…
- What DECA Has Taught You About Leadership
Showcase Your Chapter
Use Collegiate DECA Month as an opportunity to show what your chapter is all about. Like showcasing:
- What is your chapter known for.
- Your chapter's top fundraising event.
- Your favorite DECA memories.
- Your chapter or membership campaign activities.
- A photo with a new DECA member.
- Your chapter's community service events.
Make It Interactive
Allow your members to participate in the posts:
- Create a DECA-themed TikTok or Reel.
- Ask members to share their #DECABestie.
- Have members share their favorite business or DECA professional attire.
- Ask members what they are most looking forward to at ICDC.
- Share a throwback to a member's first DECA event.
- Ask members to design their dream DECA swag item.
Connect Your Promotions to DECA Opportunities
Many of the Collegiate DECA Month activities can also help your members and chapters make progress toward our Leadership Passport Programs. As you plan events throughout the month, look for opportunities to also complete activities for the Leadership Passports.
You can also use the month to build excitement for upcoming conferences. Ask your members what they are looking forward to at ICDC, share a countdown, and encourage members to even talk about their goals for the conference. The calendar also includes DECA Direct Articles and encourages members to share their favorite DECA Direct online articles.
Turn One Month into Year-Round Engagement
Collegiate DECA Month might only last 30 days, but your chapter's momentum does not have to. Use the content you create throughout the month to continue telling your chapter story and recognizing members throughout the year. Show what Collegiate DECA means to your members and chapter.
