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Lip Balm to Life Choices: Finding Your College Essay Topic
Your future goals can shape the stories you choose to center your college essays around. One of the best ways to brainstorm a strong essay topic is by looking at the projects, hobbies and products that connect back to you.

Your Chapter’s Guide to Finishing Your School Year Strong
As the school year ends, it's important to make sure members feel recognized, celebrated and motivated for what’s next. Here's a guide to finishing the year strong so you can hit the ground running next school year.

The ELS Experience for Association & Chapter Officers
DECA's Emerging Leader Series is designed to help association and chapter officers gain leadership skills, meet members from across DECA and leave feeling inspired for the year ahead.

The Real World Awaits
Though finding an internship may sound a little terrifying, employers are excited to see our generation eager to get involved in their industries. Discover both the benefits of an internship and how to secure one in this article!

Case Study of the Week: K-pop Revenge?
Step into the role of the promotional director for Shony Pictures Animation. The vice president wants you to create a promotional plan for the theatrical release of Revenge at K-pop Hall.

Leveraging the DECA Brand to Make a Community Impact
By following three key steps, chapters can turn simple connections into lasting impact, transforming participation into true community influence. Community involvement is just the beginning of DECA success.

First Place Wasn’t The Best Thing I Got From DECA
From making states to earning first place in PMFL and placing top 20 at ICDC, DECA gave me confidence, leadership skills, unforgettable friendships and lessons that will continue to shape my future long after I graduate.

16 Personal Finance Terms Everyone Should Know
Learning the language of personal finance is one of the most practical steps you can take toward feeling more in control of your money. This guide walks you through 16 essential terms, from everyday basics to more advanced concepts.

Case Study of the Week: Tradeshow Planning
Step into the role of the owner of Splendid Foods, a business that produces varieties of protein bars, granola bars and other nutritious snacks. Your business partner has asked you to determine the marketing plan for a food industry trade show.

Congratulations to the 2026-27 Marriott Foundation Curriculum Grant Recipients
Congratulations to the following chapters selected to receive the VBC–DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation.

Apply Today for the Adobe x DECA Luminary 2026 Program
The DECA Luminary Program is an opportunity for exceptional chapter advisors who not only excel in their roles but also show strong potential to mentor fellow advisors within their chartered associations by leading professional learning experiences.

Download Your American Marketing Association (AMA) Associate in Marketing Management Certificate Now
The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.

Apply for a 2026-2027 DECA Scholarship by January 11, 2027
The deadline to apply for DECA's 2026-2027 scholarship program is January 11, 2027! More than $200,000 in scholarships will be awarded to current DECA members.

Personal Branding & SWOT Analysis
Personal branding is such an important practice as it is one way to set yourself apart from your competition.

Your Next Step: Apply for a DECA Scholarship
As we all know, college comes with many expenses, but being a member of Collegiate DECA could help make some of those costs a little easier to manage.

How to Make the Most of a Career Fair
Career fairs can feel intimidating, especially when you’re walking into a room full of recruiters and professionals.

Celebrate Collegiate DECA Month
Collegiate DECA Month is an opportunity for you to celebrate your members, showcase the value of Collegiate DECA on your very own campus, and strengthen your chapter's community.

Stand Out in Role Play Events
In a role play, every competitor receives the same case study, the same amount of preparation time and the same opportunity to impress the judge.

8 Ways to Build a Better Relationship With Your Chapter Advisor
A strong advisor can be one of your chapter’s greatest resources, but the best advisor relationships happen when student leaders know how to work with them effectively.

Social Media For Finance
Assume the role of an employee at NEW INVESTMENTS, a financial services provider that specializes in investing basics. A co-worker does not understand the value of NEW INVESTMENTS having a presence on various social media platforms and wants you to explain.

Can Rapidly Scaling Work?
Assume the role of an owner of MIDTOWN MOBILE MECHANIC, a small, independently owned mobile auto repair service located in a mid-sized college town.

Why AI Won’t Replace Great Salespeople
What does it actually take to succeed in sales at Intuit right now? AI fluency, yes, but never at the expense of the instincts that make someone great at this job in the first place.

Appropriate Workplace Communications Channels
Assume the role of the human resources generalist at the corporate office of BIG SCREEN CINEMAS, a chain of movie theaters. The director of human resources wants you to provide information about appropriate workplace communication channels to the staff.

Navigating the Collegiate DECA Chapter Leadership Guide
From starting your chapter to preparing for your next officer team, the Collegiate DECA Chapter Leadership Guide is a resource to help support your chapter throughout the whole year.

