Chapter Strategy
Filter by division:

Employee Appreciation Day Ideas for Your SBE
With Employee Appreciation Day approaching on March 5, 2021, there is no better time to commend the members who make your chapter’s School-based Enterprise possible! Keep reading for some creative ways to let them know their hard work is valued!

I <3 DECA (and Fundraising Too!)
As the season of love approaches, it is time to begin brainstorming creative ways to spread the DECA love! Continue reading to learn some fun ideas that will allow your members to feel the love this February while raising funds for your chapter!

5 Ideas for Your Collegiate DECA Spring Recruitment
A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!

How to Use TikTok for Your Chapter
Discover tips, tricks and ideas to help get your chapter started on a TikTok journey that is bound to engage members all year long!

3 Tips to Take Your Virtual Tabling Event to the Next Level
Busy planning your chapter’s next virtual recruiting event? Here are three tips for bringing your chapter’s virtual tabling experience to the next level!

Put Your Marketing Skills to the Test with CTE Month®
Read on for ideas to help you celebrate CTE Month® this year by promoting DECA and the importance of career and technical education (CTE).

Maximize Your Chapter's Marketing with New Audiences
Check out these three under-tapped audiences that you should be targeting with your chapter’s marketing and some key ways to reach them.

Association Office: Is It Right for You?
Are you passionate about DECA and its members? Do you have what it takes to lead others? Then maybe you should consider running for an association office. Keep reading to find out whether or not this position is the right fit for you and what you can expect from it!

The Insider's Guide to Marketing Your SBE
If you want to attract new customers while maintaining a loyal base, you need to utilize cutting-edge techniques for your school-based enterprise. Here are some of our favorites shared by DECA advisors across the globe.

Spread the Love This Holiday Season
Are you looking to get involved with your community and make an impact this holiday season? Here are five ways to spread some holiday cheer!

Next Level Ideas for Your Virtual SBE
Our "new normal" involves six feet of separation, endless hand sanitizer and face masks. This is an opportunity for SBEs to "think outside the box" and realize long-term opportunities to add value to your existing business model. See how some SBEs have found ways to transform and keep their operations thriving.

Level Up Your In-Person or Hybrid SBE
Businesses both large and small have had to pivot to survive during the COVID-19 pandemic. Many of DECA's school-based enterprises have had to make adjustments to their business practices, channels and models. These SBEs have used creativity to adapt to the current environment to better function or remain partially open.

Here Are 5 Themes for Your Next Chapter Meeting
Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Three Hats, One Head: Balancing School, Work and DECA
Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity!

How to Place a Custom Order with Shop DECA
Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Shop DECA FAQs & Answers
How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

Building and Leading a Strong Officer Team
Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics
At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

This Is Where It Starts: 2025 Chapter Meetings
The DECA year kicks off with energy, connection and endless opportunities ahead. This list outlines key meeting types to help chapters create meaningful, engaging and well-rounded experiences for members throughout the year.

Keeping Up Virtually: Joining Collegiate DECA Virtual Calls
Do you miss meeting other members between conferences? Well, look no further than joining our Virtual Calls throughout the year! Collegiate DECA hosts a variety of calls throughout the year that allow you to stay up-to-date, meet fellow members and have fun.

Level Up with the Collegiate DECA Passport Program
Want to level up your skills? Look no further than the Collegiate DECA Passport program! It’s your roadmap to try new things, grow professionally and make your DECA journey more than a competition.

4 Strategies to Elevate Your DECA Association or Chapter Brand
A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.

From Small Chapter to Big Impact
Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!

How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll
Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.