Every Collegiate DECA chapter is different, but strong chapters usually have a few things in common.
Whether you are starting from scratch or improving an established chapter, these five ingredients can help create an experience members want to be part of.
1. Recruitment That Builds Community
Recruitment is not just about getting more members. It is about helping students understand why they should stay involved.
Show prospective members everything Collegiate DECA offers, including competition, conferences, networking, leadership and career development. Once they join, give them opportunities to participate early and make sure they feel included.
2. Programming With Purpose
A packed calendar does not always equal an engaged chapter.
Focus on activities that give members value. Mix professional development, guest speakers, competition preparation, socials and community service throughout the year.
Most importantly, ask your members what they want. Their feedback should help shape your chapter programming.
3. Leadership Passport Program
The Collegiate DECA Leadership Passport Program is an easy way to encourage members to take advantage of more DECA opportunities.
Instead of treating the Passport Program as an extra assignment, work it into your chapter activities. Meetings, service projects, conferences and professional development events can all help members make progress.
The Passport Program can also give members a simple answer to the question, “What should I do next in DECA?”
Explore the Collegiate DECA Leadership Passport Program to learn more about the activities, levels and recognition opportunities available to members.
4. Competition and Career Preparation
Competition can bring members together while helping them develop valuable career skills.
Try hosting case study practices, mock interviews, presentation workshops or study sessions. Experienced competitors can also mentor newer members.
Even members who do not compete can benefit from practicing communication, problem-solving and professionalism.
5. Leadership Beyond Officer Titles
Members do not need an officer title to lead. Let members help organize events, run activities, assist with recruitment or lead competition practices. Giving members ownership keeps them involved and helps prepare the chapter's future leaders.
The Final Ingredient: Keep It Going
- Strong chapters plan beyond the current year.
- Keep important contacts, event plans, budgets and lessons learned organized for the next officer team. A good transition helps future leaders improve on what your chapter has already accomplished.
- There is no perfect formula for chapter success. The right mix of recruitment, meaningful programming, Leadership Passport participation, competition and leadership opportunities will look different for every chapter.
The key is finding what works for your members and creating an experience they want to come back to.
