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How to Earn, Purchase + Download Your AMA Associate in Marketing Management Certificate
The AMA Associate in Marketing Management certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next.

Watch Now: Exploring Careers in Wealth Management with Merrill
Merrill professionals share their career journeys, insights into the field and the skills that support success in wealth management.

Mark Your Calendars for the Executive Officer Hospitality Career Exploration Webinar
On Tuesday, November 10, your DECA Executive Officer team is bringing you behind the scenes of the hospitality industry with leaders from Chick-fil-A, Taco Bell and more!

The NBA’s $76 Billion Bet on Free TV
With the month of October and fall weather in full swing, it can only mean one thing: Basketball. Is. Back. See why the NBA provides a perfect case study into channel strategy

5 Paris Marketing Tricks to Use on Your Next DECA Role Play
The city of lights has a lot more to offer than its pastries and architecture; it houses some of the best marketing and advertising tricks.

Building Your Future: Explore Careers in Rental Housing
Building Your Future: Explore Careers in Rental Housing introduces high school students to the people, skills, and career pathways that keep apartment communities operating successfully.

NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion
For more than two decades, NRF’s Halloween survey has tracked how consumers celebrate the holiday, and this year’s results show that shoppers are being thoughtful and strategic.

Celebrate Cybersecurity Awareness Week with IBM SkillsBuild
Help students build essential digital skills with free, industry-validated resources from IBM SkillsBuild, perfect to integrate into Cybersecurity Career Week, October 19 to October 24, 2026.

Your Network Starts Now: 5 Questions to Ask Industry Professionals
Building a professional network doesn’t have to wait until college graduation or your first job search. Every connection with an industry professional is an opportunity to learn from their experience.

From Ideas to Impact: Building and Pitching Hospitality Innovations for a Sustainable Future
Give students the opportunity to tackle a real hospitality sustainability challenge, develop an innovative solution, and pitch their idea to a panel of decision-makers.

Customer Service Skills Start with DECA
Customer Service Week, October 5–9, 2026, is a chance to recognize the importance of great customer service and the skills DECA members can build now to succeed in future careers.

The Summer of the Blockbuster: What Spider-Man, the Odyssey, and Michael Teach Us About Marketing
This past summer, the U.S. box office reached $4.765 billion, narrowly surpassing the previous summer record that stood for over ten years.

How to Land a Dream Career in the Apartment Industry
Don't roll the dice when it comes to discovering a dynamic and rewarding career! Once considered a best-kept career secret, DECA has helped increase awareness and promote the apartment industry as one that offers a “career of choice”, not of chance.

Dress for Success: Interviewing 101
Do your members know how to make a great first impression at a job interview? Use this presentation and guided narration from Men's Wearhouse in your classroom

4 Tips to Help You Get Ready for Your Next Networking Event
DECA members know the importance of networking. It can be exciting and nerve-racking, but networking is an exciting opportunity to showcase your talents to recruiters. Here are four tips to help you get started.

How to Build a Resume That Will Land Your Dream Internship
Constructing a resume that highlights your strengths to make you stand out as the best candidate may seem challenging. Here are a few tips to make the resume-building process easier.

Improving the Employee Experience
This year's Business Operations Research topic focuses on ways to improve the employee experience. We visited with Intuit, Men's Wearhouse and Marriott International to learn how they are charting a course for the future of their workplace culture based on their experiences from the past year.

15 Steps to Build Your Brand on LinkedIn
Not yet on LinkedIn? You should be! Follow these steps to create the perfect, attention-grabbing profile.

Marketing, Communications, PR and Advertising: What's the Difference?
The terms marketing, communications, public relations and advertising are commonly confused. So, how are they similar and how are they different?

How to Dominate with Color Psychology in Marketing
Color psychology is the study of how colors affect perceptions and behaviors in marketing and branding. If you have never heard of color psychology and how to best utilize it in marketing, read on!

First Impressions in 7 Seconds
People often have a precise judgment of you in the first seven seconds after meeting you. Whether it's meeting a new classmate, a job interview or even interacting with your competitive event judge, find out how to make the most of your seven seconds!

How to Maximize Your Summer Job or Internship Experience
From bagging groceries to working with your dream company, many students choose to use their free time during the summer to get a job. Using these tips, you’ll be able to maximize the experience you receive from holding such a position.

Developing an Entrepreneurial Mindset
What do you think Shark Tank’s Lori Greiner, Amazon’s Jeff Bezos, and Beats Electronics founder Dr. Dre have in common?

Summer of Success
Summer jobs and internships are the perfect way to build your professional experience and put your networking skills to use. Check out our top tips to help you make the most of your summer gig and deliver a next level performance from day one!


