Prove your readiness for the dynamic world of marketing with an industry-recognized certification. As a leader in marketing education and research, the American Marketing Association (AMA) offers premier certifications for marketing professionals.
In partnership with the AMA, DECA is again providing students with a clear approach to earning a credential aligned to DECA’s marketing pathway and competitive events program. The AMA Associate in Marketing Management certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next.
Who qualifies for the AMA credential?
DECA members who earn a score of 70% or higher on the Marketing Cluster Exam at their State Career Development Conference (SCDC) or the International Career Development Conference (ICDC) are eligible to earn an AMA credential.
Once Marketing Exam scores from your SCDC are uploaded into the membership portal by Chartered Associations, individual credentials can be claimed and purchased by association or chapter advisors for $25 per certificate.
Purchasing Individual Certificates
- Log in to the Membership Portal
- Click on the Market Place tab
- Click the Certifications banner to expand
- Click the (+) sign on the left of Certifications to expand
- A list of eligible members will populate
- Under the Select column, use the checkbox to choose members to receive the certification
- Click the red Create Invoice button to complete the purchase - the cost per certificate is $25
- Batches and separate transactions can be done by submitting accordingly
- Review the confirmation box and click the blue Confirm button
- Certificate downloads will be available once invoice payment is received
Downloading Certificates
- Certificates will be available to those on paid invoices
- Log in to the Membership Portal
- Click on the Market Place tab
- Click the Certifications banner to expand
- Under the Select column, the Download All link can be used to export all available certificates into a single file easily.
- Individual certificates may be saved using the Download link for each respective recipient.
New Bulk Purchasing Program
New this year, and to help more DECA members take advantage of earning the AMA credential, DECA is launching a bulk purchasing program. Through this program, associations can purchase AMA credentials for just $10 per eligible member—a 60% savings off the regular $25 individual rate!
How does the purchasing program work?
To receive the special $10 rate, Chartered State Associations must commit to purchasing credentials for all eligible members in your state who may qualify through SCDC or ICDC. This is an all-eligible-member commitment, rather than the option to purchase individual credentials for select students at the regular rate of $25. Participating associations will receive a discount code to purchase bulk certificates through the member portal. Chapter advisers will then have access to download the certificates and digital badges.
Please contact membership@deca.org to participate in bulk purchasing or if you need any assistance.
