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Chapter Strategy

Prepping for a Record Year: Building Your Chapter’s Calendar with Purpose

Aug 1, 2025

If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

Chapter Strategy

Go The Extra: High School Program of Leadership

Aug 1, 2025

The 2025-2026 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Go The Extra through advocacy, communications and membership engagement.

Chapter Strategy

How to Have the Best First Chapter Meeting

Aug 1, 2025

What’s the secret to having the best first chapter meeting of the year? Spoiler: it’s not free donuts. As we approach the start of a new school year, chapter officers need to hold an informative and engaging first meeting.

Career Insights

Taylor’s Version: A Masterclass in Branding, Loyalty and Business Strategy

Aug 1, 2025

This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.

Chapter Strategy

Freshmen Are the Future: How to Spark Interest and Grow Your DECA Chapter

Aug 1, 2025

The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.

Chapter Strategy

Money Moves: Effective Fundraising for Your Chapter

Aug 1, 2025

The best chapters treat fundraising like a business: they plan smart, market well and get creative. Here’s how to make money moves that matter!

Partners

DECA Welcomes New Partners in Empowering the Next Generation of Leaders

Jul 28, 2025

Please join us in applauding our newest collaborators who are providing realistic insights into business and industry, and promoting meaningful, relevant learning for DECA members.

Conferences

Announcing the Ultimate DECA Power Trip Keynote Speakers

Jul 23, 2025

DECA is pleased to announce that Eddie Slowikowski and Josh Sundquist, will deliver the keynotes during the opening and closing sessions at the 2025 Ultimate DECA Power Trip.

Chapter Strategy

Bee-lieve in the Buzz: East Paulding DECA’s Secret to Chapter Marketing Success

Jul 21, 2025

When it comes to marketing your DECA chapter, it’s more than just promotion. It’s about creating visibility and connection – just what East Paulding DECA did with its “Bee The One” theme for the 2024-25 school year.

DECA News

Get to Know the 2025-2026 Executive Officers

Jul 16, 2025

During this year's DECA ICDC in Orlando, members elected the leaders who will serve during the 2025-2026 school year. As the team prepares to Go The Extra this year, take a moment to learn more about the faces behind the blazers and the stories that led them here.

Chapter Strategy

How to Track Your Chapter’s Summer Goals Like a Pro

Jul 15, 2025

Summer is the perfect time to build momentum for your DECA chapter. Start small, stay organized, check in often and keep your purpose in focus to turn summer goals into real success when school starts.

Leadership

Ingredients of Successful Chapter Leadership

Jul 15, 2025

Successful management for DECA depends on teamwork, roles, motivation, communication, flexibility, planning and leadership. These are the recipes for a successful team that can do incredible things and learn together.

Case Study of the Week

Can Rapidly Scaling Work?

Sep 21, 2026

Assume the role of an owner of MIDTOWN MOBILE MECHANIC, a small, independently owned mobile auto repair service located in a mid-sized college town.

Career Insights

Why AI Won’t Replace Great Salespeople

Sep 21, 2026

What does it actually take to succeed in sales at Intuit right now? AI fluency, yes, but never at the expense of the instincts that make someone great at this job in the first place.

Case Study of the Week

Appropriate Workplace Communications Channels

Sep 14, 2026

Assume the role of the human resources generalist at the corporate office of BIG SCREEN CINEMAS, a chain of movie theaters. The director of human resources wants you to provide information about appropriate workplace communication channels to the staff.

Chapter Strategy

Navigating the Collegiate DECA Chapter Leadership Guide

Sep 11, 2026

From starting your chapter to preparing for your next officer team, the Collegiate DECA Chapter Leadership Guide is a resource to help support your chapter throughout the whole year.

Chapter Strategy

How to Use the Collegiate DECA Chapter Leadership Guide to Become the Next Big Thing

Sep 11, 2026

The Collegiate DECA Chapter Leadership Guide is filled with many ideas to help chapters recruit members, develop leaders, plan events, and create meaningful experiences.

Career Insights

Exploring Hospitality Internship Programs

Sep 10, 2026

As we all know, internships are among the best ways to gain real-world experience. They also give you access to explore career paths before walking across the graduation stage.

Case Study of the Week

Sooooo Many Payment Methods!

Sep 7, 2026

Assume the role of a personal finance advisor. A client wants you to analyze various payment methods available to purchase goods and services and discuss appropriate uses.

Compete

Beyond the Key Performance Indicators: Understanding the New Collegiate DECA Case Study

Sep 3, 2026

Collegiate DECA case studies are changing, and competitors should be prepared for more than just a new role-play.

Leadership

Why You Shouldn't Be Afraid to Celebrate Small Successes

Sep 2, 2026

Discover what happens when you start celebrating your small wins and how this small change can have a big impact on your DECA experience, leadership potential and overall success in life.

Chapter Strategy

Online Resources for Collegiate DECA Members

Sep 2, 2026

As a chapter and association leader, and now an executive officer, I’ve discovered so many resources on DECA.org that I never knew existed and wish I had utilized sooner.

Career Insights

The Secrets to Standing Out in the AI World

Sep 2, 2026

AI is rewriting job descriptions. Hybrid work is here to stay. Layoffs are reshaping industries. And employers are looking for something far more valuable than a degree.

Chapter Strategy

Tips for Starting a New Collegiate DECA Year

Sep 1, 2026

Whether you're beginning your first semester of college or returning for another year, the habits you build now can set the tone for everything that follows.