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Conferences

Watch Now: The Ultimate DECA Power Trip 2026 Promo Video

Dec 3, 2025

Embark on a quest that will awaken your thirst for knowledge in Louisville, KY, for the Ultimate DECA Power Trip.

DECA News

Congratulations to the Members that Achieved SBE Individual Certification

Dec 3, 2025

Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!

Conferences

Over 3,000 DECA Members Gathered at the 2025 Ultimate DECA Power Trip

Dec 2, 2025

From November 21-23, 2025, 3,000 DECA student and advisor members attended the Ultimate DECA Power Trip in the Washington D.C. area. Congratulations to the Competitive Excellence Experience top performers!

Partners

MDA Holiday Retail Campaigns

Dec 2, 2025

This holiday season, your generosity can make a lasting impact. Every donation helps bring break throughs in treatment, expert care, and essential resources to children and adults living with muscular dystrophy and related diseases.

Compete

SBE Chapter Certification Submission Site Is Open

Dec 2, 2025

The SBE chapter certification submission site is now open for chapters to submit their projects. Check out this article for key reminders as you prepare to submit your project.

Case Study of the Week

Case Study of the Week: The Risks and Rewards of Investing

Dec 1, 2025

Step into the role of an investment advisor. A client has asked you about the risks and rewards of investing.

Chapter Strategy

The Gift That Keeps on Giving: Making the Most Out of Scholarship Season

Dec 1, 2025

This holiday season, remember that some of the most meaningful gifts come from effort, passion, and perseverance. By dedicating time to scholarship applications, you’re not just applying for financial aid; you’re investing in your dreams.

Chapter Strategy

Evaluating Your Chapter's Mid-Year Success: A Guide for Chapter Officers

Dec 1, 2025

Taking the time to evaluate your chapter's mid-year success is about understanding your members, your goals, and the impact you're having on them.

Compete

Your Guide to Becoming a Finalist in DECA

Dec 1, 2025

If you’re aiming for a finalist-quality performance in DECA competition, it takes more than just “doing the test." Here are high-impact strategies that go beyond the basics, helping you compete with purpose, plan and confidence.

Chapter Strategy

Elevate Your Chapter Meetings to the Next Level

Dec 1, 2025

As student leaders, it’s our responsibility to continually innovate and attract as many members as possible to our meetings. Here are seven creative chapter meetings to be the start to your chapter’s best meetings yet.

Spotlights

Behind Every Chapter is a Leader to Thank: A DECA Advisor Spotlight for Thanksgiving

Nov 27, 2025

This Thanksgiving, Winston Churchill DECA is spotlighting our advisor, Ms Showen, whose dedication and leadership have helped our chapter thrive. Discover more about her journey as an advisor and her reflections on being part of the DECA community!

Case Study of the Week

Case Study of the Week: Choosing Merchandise For a New Demographic

Nov 24, 2025

Step into the role of the merchandising manager for Bright Ties, a women’s apparel retailer. The director of merchandising wants your help in planning merchandise assortment to appeal to a new demographic.

Leadership

Call Her DECA: Why Podcasts are the Next Big IT Girl​​

Sep 18, 2025

There is a new IT girl in town, and she is in your earbuds. Like DECA prepares emerging leaders and entrepreneurs, podcasts prepare a new generation of thinkers, doers and dreamers who are ready to take the mic.

Compete

Navigating DECA's Competitive Events Page

Sep 18, 2025

Choosing the right event can be overwhelming. Check out this directional guide on how to use the DECA Competitive Events page to assist you in making your decision!

Career Insights

Inside the Marketing of the Summer's Biggest Films

Sep 17, 2025

Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.

Case Study of the Week

Case Study of the Week: Marketing to a Younger Demographic

Sep 15, 2025

Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.

DECA News

Vector Marketing and DECA Celebrate 20 Years of Partnership

Sep 12, 2025

DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.

Chapter Strategy

Here Are 5 Themes for Your Next Chapter Meeting

Sep 12, 2025

Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

DECA News

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.