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DECA ICDC: Know Before You Go
We're thrilled to welcome 26,000 DECA members, advisors and partners to the International Career Development Conference in Atlanta, GA, this April 25-28, 2026. This guide includes everything you need to know before you go to Atlanta!
Your Guide to the Mercedes-Benz Stadium During ICDC
The Mercedes-Benz Stadium is home to this year's International Career Development Conference general sessions. Here's the key information you need to know to enter the stadium and have an enjoyable experience.
DECA Welcomes Over 85 Exhibitors to ICDC
Attendees of DECA's International Career Development Conference in Atlanta, GA, will have the chance to network with more than 85 exhibitors. Explore the companies, colleges and organizations participating in this year’s event.
Case Study of the Week: Reduce Shrinkage Or Reduce Sales
Step into the role of the district manager for Value Plus, a chain of drugstores. The district you manage has 20 stores, half being in a busy urban area and the other half located in the suburbs.
From States/Provincials to Internationals: What Changes at ICDC?
Congratulations! You succeeded at the association level, but it’s almost time for ICDC. In this article, discover more information on what changes to expect at the International level.
Congratulations to DECA's 2025-26 Emerging Leader Honor Award Recipients
We are excited to announce the 2025-26 recipients of DECA's Emerging Leader Honor Award! This award recognizes outstanding senior members for their involvement with DECA.
The DECA Drop Episode 6: Maximizing Your ICDC Experience
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
Things to Do in Atlanta During ICDC
With just weeks until DECA ICDC officially kicks off, now is the perfect time to start planning how to make the most of your time by exploring one or more unforgettable experiences in Atlanta.
Congratulations to the 2026 Marriott Foundation ICDC Travel Scholarship Recipients
Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is pleased to provide travel scholarships to high school DECA members to participate in the 2026 ICDC in Atlanta, GA.
Where to Find Food at DECA ICDC in Atlanta
Looking for food options on the Georgia World Congress Center Campus and inside the Mercedes-Benz Stadium during ICDC? We've compiled a list of options for you so you can grab food with ease!
Case Study of the Week: Giving Back
Step into the role of the owner of Bellyful, a restaurant located in a city of 300,000 people. Your business partner has asked you to determine how the business can best give back to its community with limited financial resources.
Activities To Do After Your Association Conference
There are so many ways to bond with your chapter outside of DECA conferences! The focus is on making sure you end the year strong while still having a lot of fun in DECA.
Collegiate DECA's Newest Member: Indy 500 Winner Alex Palou
On September 10th, Butler University DECA hosted a landmark event on campus: it welcomed 2025 Indy 500 champion and four-time IndyCar Series titleholder Alex Palou as he became a professional chapter member.
DECA Duck Takes Flight at Smithville High School
Smithville High School’s DECA chapter has a new mascot, DECA Duck. What started as just a blue rubber ducky idea has become a school spirit sensation at DECA events and recruiting activities.
IBM SkillsBuild to Launch 8-Part Webinar Series on AI for Educators
Starting September 25th, IBM SkillsBuild is launching an incredible 8-part webinar series designed specifically for educators ready to be enabled and become force multipliers.
Major Keys: Unlocking College Success with a DECA Mindset
Success doesn’t come from luck; it comes from preparation, strategy, mindset and staying true to yourself. For many, college feels like the biggest stage of their life. But in reality, it’s actually not all that different from being a DECA member.
Would Taylor Swift’s Marketing Score Well on a DECA Rubric?
Taylor Swift has clearly conquered the music industry, but what if she stepped into the world of DECA competition? Let’s look at how she would perform in each section of the Principles of Marketing Event.
Case Study of the Week: How to Protect a Mobile Bank Account From Identity Theft
Step into the role of a financial advisor at First Bank. A customer wants to open a mobile banking account to pay more bills online but is worried about identity theft and has asked for your help.
Filling The GAP: The Secret Behind Katseye's Viral Marketing
GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.
Call Her DECA: Why Podcasts are the Next Big IT Girl
There is a new IT girl in town, and she is in your earbuds. Like DECA prepares emerging leaders and entrepreneurs, podcasts prepare a new generation of thinkers, doers and dreamers who are ready to take the mic.
Navigating DECA's Competitive Events Page
Choosing the right event can be overwhelming. Check out this directional guide on how to use the DECA Competitive Events page to assist you in making your decision!
Inside the Marketing of the Summer's Biggest Films
Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.
Case Study of the Week: Marketing to a Younger Demographic
Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.
Vector Marketing and DECA Celebrate 20 Years of Partnership
DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.
