Develop a Marketing Campaign for a Full Estate Sale with the NAA Challenge

Sep 1, 2023

Submissions due by February 1, 2024

Develop a marketing campaign for a full estate sale that will utilize the live auction method and include both real estate and personal property with the National Auction Association. Present your marketing campaign in a video presentation composed by one to three DECA members from a chapter. Participants will present their social, print and email direct marketing strategies in a 4-minute maximum video.


The top three teams will be recognized on DECA Direct Online and on stage during DECA’s International Career Development Conference (ICDC) in Anaheim, CA.

Challenge Timeline

  • Challenge Begins: September 1, 2023
  • Challenge Submission Deadline: February 1, 2024
  • Top 3 Teams Announced: February 23, 2024
  • Top 3 Teams Travel to ICDC: April 27-30, 2024*

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.


Christy Rutherford
Education Manager

Christy Rutherford is DECA's education manager. She enhances and manages an educational framework for DECA’s comprehensive learning program ensuring that all student programs are aligned to National Curriculum Standards. Christy also leads the advisor professional learning series and programs to support local chapter advisors.

Discussion Questions

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Classroom Connection

Career CLuster:


Instructional Area(s):


Performance Indicators:

Select appropriate target market for the best return on marketing investment
Explain considerations in developing the marketing campaign
Identify and explain selected direct marketing strategies
Assess prospect's needs in relation to the product offering
Coordinating channel management with other marketing activities