Test Your Skills with the Stukent Social Media Marketing Challenge

Dec 14, 2023

Competition ends on March 1, 2024

Do you have what it takes to be a successful social media marketing professional? The Stukent + DECA Social Media Marketing Challenge is an opportunity for your students to compete against other marketing students across the country. Using the Social Media Simternship™, students will be tasked with managing a fictitious bag company’s $5,000 weekly social media ad budget. Students will play through 4 rounds of our Social Media Simternship and learn about audience targeting, content scheduling and promotion to drive product sales.


The top three individuals will be recognized on DECA Direct Online and on stage during DECA’s International Career Development Conference in Anaheim, California. In addition, the following cash prizes will be awarded:

  • 1st Place: $1,500 cash prize
  • 2nd Place: $1,000 cash prize
  • 3rd Place: $500 cash prize

Challenge Timeline:

  • Challenge Begins: February 1, 2024
  • Challenge Ends: March 1, 2024
  • Top 3 Individuals Announced:  March 2024
  • Top 3 Individuals Travel to ICDC: April 27-30, 2024

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and also gain approval from their chapter advisor to attend the conference.



Stukent provides cutting-edge simulations and courseware to help educators help students help the world.

Discussion Questions

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Classroom Connection

Career CLuster:


Instructional Area(s):

Marketing Communications

Performance Indicators:

Maintain day-to-day content on social platforms
Leverage social networks for customer engagement
Implement strategies to grow social-media following
Explain the use of social media for digital marketing
Write content for use in social media
Track trends (e.g., social, buying, social media, advertising agency, etc.)