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Adobe Hosts 70 DECA Advisors for Luminary 2026
For three days, attendees participated in learning sessions with DECA staff and interactive workshops with Adobe team members. Advisors gained firsthand experience with Adobe Express and learned how to apply these tools to DECA's programs.

Case Study of the Week: AI in Marketing
Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.

One DECA Calls Are Back
These monthly calls are designed to bring members together to learn, connect and stay engaged throughout the year. If you're looking to develop your leadership skills, hear new ideas or meet new members, One DECA Calls are for you!

The Not-So-Secret Branding Tool Your Chapter Needs This Year
Whether you're welcoming new members or promoting a fundraiser, consistent branding helps your chapter look polished, professional and recognizable. Adobe Express makes that easier than ever, and one feature every chapter should take advantage of is Brand Kits.

2026–2027 High School Division Executive Officer Team Program of Leadership
Throughout the year, your Executive Officer Team is committed to helping members step into their Next Big Thing by empowering leaders, advancing career development and increasing collaboration with DECA's corporate partners.

Handling the Hustle: How DECA Members Can Manage Stress and a Million Different Activities
As you step into your next school year, maybe even your last, make sure you don’t get so overwhelmed that you miss the present. Check out this list of the best, most positive ways to relieve stress and better balance all of your responsibilities.

Success Starts Before the First Bell
Your success starts long before the bell even rings, with the choices you make, the habits you build and the attitude you bring into every opportunity. There are three ways to set yourself up for success before the school year begins.

Crushing Competition Day: A Morning Checklist to Pave the Way for Success
While it’s easy to feel overwhelmed the morning of your competition, these four, tried-and-true tips will set you up for success no matter how you're feeling about your event.

Stay Ahead This Fall with the Encourage Preference Form Timeline
To help chapters know what to expect, Encourage has shared key dates for the 2026–2027 preference form timeline to help advisors proactively communicate with members, answer questions and maximize participation throughout the fall.

Unpacking Teen Trends: Fall 2026 Taking Stock with Teens Survey
The 2026 Fall Piper Sandler Taking Stock With Teens Survey is now available for use in your classroom!

West Valley DECA Receives $5,000 Grant from Explore.Act.Tell
Since 2022, West Valley DECA has played an integral role in helping families in need within its school district by hosting donation drives at local grocery stores to support the Ram Landing program.

DECA Announces New Premier Partner Program + Inaugural Members
The DECA Premier Partner Program offers a meaningful way for organizations to connect, be visible, and actively engage with DECA’s network of high school and collegiate student members and advisors.

DECA Direct Magazine: Sports and Entertainment Marketing
The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry

Career Preview: Top Roles in Sports & Entertainment Marketing
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.

Go for the Marketing Gold
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!

What Happens Backstage at the Opry?
Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?

Experiential Marketing: When Brands Become the Entertainment
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.

A World Beyond Imagination
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.

Sports and Entertainment Competition Tips from the Pros
DECA offers several sports and entertainment marketing competitive events for members to flex their skills. To help you prepare for your next competition, I gathered some insider knowledge from two previous SEM event competitors.

DECA Scholarship Recipients 2019-2020
DECA is pleased to announce the 2019-2020 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Courtyard by Marriott Culminates Once-in-a-lifetime Celebration at Super Bowl LIV
Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.

Collegiate DECA's 2019-2020 Recognition Award Winners
Congratulations to the 2019-2020 Collegiate DECA Recognition Award winners!

Collegiate DECA 2019-2020 Leadership Passport Program Recipients
Congratulations to the 2019-2020 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages local chapters and individual members to plan activities and participate in events that enhance the experiences of members.

5 Task Management Tips to Skyrocket Your Productivity
Task management is important because it helps you be more productive. Sure enough, when you’re more organized and spend a little time planning, you’re able to accomplish much more. Here are some of my favorite tips!

