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Chapter Strategy

Everything You Need to Know for DECA SBE Week 2026

Sep 11, 2026

Each day of #DECASBEWeek has a social media theme unique to DECA’s school-based enterprise program. Be sure to participate by sharing photos or videos that correspond to the daily theme.

Partners

Register Today for the IBM SkillsBuild Classroom Integration Webinar

Sep 11, 2026

Join IBM professionals for a practical, interactive look at IBM SkillsBuild and discover easy ways to bring future-focused skills into your classroom.

Career Insights

Beyond Cash: What Going Digital Teaches SBE Students

Sep 9, 2026

Customers expect to pay by card or digital wallet, whether they’re shopping at a major retailer, a local coffee shop or a school-based enterprise. For students learning how modern businesses operate, understanding digital payments should be part of the experience.

Conferences

Things To Experience In Louisville During DECA Power Trip

Sep 9, 2026

While visiting Louisville this November for the Ultimate DECA Power Trip, be sure to take advantage of the city’s exciting attractions, rich history and unique experiences.

Case Study of the Week

Sooooo Many Payment Methods!

Sep 7, 2026

Assume the role of a personal finance advisor. A client wants you to analyze various payment methods available to purchase goods and services and discuss appropriate uses.

Chapter Strategy

Turn School Spirit into a Student-Led Business

Sep 3, 2026

The Mascot ShopTM helps DECA chapters turn school spirit into a student-led business experience. Students build practical skills in marketing, merchandising, sales, finance, and operations while supporting their chapter and school community. Plus, DECA members can access exclusive savings through December 31, 2026.

Chapter Strategy

Best Practices to Welcome New Members 

Sep 1, 2026

Your prospective members decide if they're coming back before they leave the first meeting, too. As leaders, you get to design a culture where new members are met with warmth and leave inspired.

Compete

DECA's 2026-2027 Challenges Can Make You the Next Big Thing

Sep 1, 2026

DECA's Challenges provide members with opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners.

College Success

Turn Your DECA Skills Into AP Success

Sep 1, 2026

AP Career Kickstart is opening a new door, and DECA members already have a head start on what’s waiting on the other side.

Career Insights

The Trillion-Dollar Backpack

Sep 1, 2026

Behind every notebook, school lunch and classroom lesson is a massive investment in students - and in the next generation of leaders.

Chapter Strategy

Five Fall Marketing Trends Every Chapter Can Use

Sep 1, 2026

From back-to-school shopping and football season to Halloween and the countdown to the holidays, businesses know consumers are ready for something new. Here are five marketing trends you'll see this fall - and how your DECA chapter can put them into action.

Case Study of the Week

Case Study of the Week: Making All Customers Happy

Aug 31, 2026

Assume the role of the assistant manager for VILLAGE LANES, a local bowling alley with 20 lanes. The manager wants you to decide how to schedule league bowling, open bowling and birthday parties.

Case Study of the Week

Case Study of the Week: Promoting Unique Service to Traveling Families

Mar 28, 2022

You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.

DECA News

Congratulations to DECA's 2021-2022 Scholarship Recipients

Mar 22, 2022

DECA is pleased to announce the 2021-2022 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Case Study of the Week

Case Study of the Week: A Dilemma in the Produce Department

Mar 21, 2022

You are to assume the role of director of produce operations for City Foods, a regional grocery store chain with 50 locations. The vice president of merchandising has asked you to analyze a produce vendor and determine whether or not the chain should continue to sell its products.

Case Study of the Week

Case Study of the Week: Value the Customer Before the Coin

Mar 14, 2022

You are to assume the role of district manager for Jefferson Bank, with ten branch locations in your district. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.

Case Study of the Week

Case Study of the Week: Mattress Company Adds to the Product Mix

Mar 7, 2022

You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.

DECA News

Collegiate DECA 2021-2022 Leadership Passport Program Recipients

Mar 1, 2022

Congratulations to the 2021-2022 Collegiate DECA Leadership Passport Program recipients!

Career Insights

Residential Property Management: Success Starts Here

Mar 1, 2022

With a career in the residential property management industry, you’ll get to learn on the job, earn bonuses, work your way up, receive training, and enjoy benefits such as consistent hours, health insurance, rent discounts, and more!

Case Study of the Week

Case Study of the Week: Best Practices in Collecting Employee Feedback

Feb 28, 2022

You are to assume the role of the human resources specialist for Middle Town Hospital. The president of the hospital has asked you to determine an effective method to collect employee feedback.

Case Study of the Week

Case Study of the Week: Maintaining Customer Service During Peak Times

Feb 21, 2022

You are the general manager of Waterfront Inn, a hotel property located in a popular beach town. The owner of the Waterfront Inn is concerned about the overwhelming nature of guest check-in.

Case Study of the Week

Case Study of the Week: Adding an Iconic Brand to the Product Mix

Feb 14, 2022

You are to assume the role of the director of merchandising and branding for Memorial, a retail apparel chain with over 2,000 physical store locations. The senior vice president is considering partnering with a widely-known and iconic company, but wants you to first analyze the effect it would have on Memorial's product management.

DECA News

Tips for Executive Officer Candidacy

Feb 10, 2022

Running for Collegiate DECA Executive Office can be an intimidating task. Here are a few tips to ensure your campaign is successful.

Spotlights

Meet 4 DECA Alumni Who Have Maximized their Momentum

Feb 7, 2022

Over its more than 75-year history, DECA has prepared more than ten million members for college and career success. Here's how DECA shaped the career paths of four alumni and advice they wish to share with current members.