Everything You Need to Know for DECA SBE Week 2026

Sep 11, 2026

#DECASBEWeek 2026 is almost here! Is your school-based enterprise ready?

This year's school-based enterprise week will occur from Monday, September 28, to Friday, October 2.

Each day of #DECASBEWeek has a social media theme unique to DECA’s school-based enterprise program. Be sure to participate by sharing photos or videos that correspond to the daily theme. Include #DECASBEWeek and tag @decainc when you post your pictures and videos on social media.

If you're hoping to start an SBE or looking for inspiration, check out all the posts during #DECASBEWeek!

Here are the daily themes for #DECASBEWeek 2026:

Monday, September 28: Featured Favorites

What’s the best seller in your SBE? Is it a school spirit hoodie or a delicious beverage? Let us know how you keep this must-have product stocked and promoted.

Tuesday, September 29: Deal of the Day

Share your best promotion or deal that consistently drives sales for your SBE and shows your customers how much you appreciate them.

Wednesday, September 30: SBE Showcase

Take us on a tour of your SBE to see your operation in action. Showcase your SBE's special features, layout, products, ambiance and more.

Thursday, October 1: Building Your Brand

How do you spread the word about your SBE? Show off your creative advertisements and innovating branding strategies that keep the customers coming.

Friday, October 2: Team Tribute

Highlight the DECA members who keep your SBE running. Whether it’s team members fulfilling orders, interacting with customers or posing for a group photo, show us your SBE staff.

DECA has downloadable assets that you can use to promote #DECASBEWeek at your school, including graphics for Facebook and Instagram posts, and images for Instagram Stories.

Questions?

Debbie Taylor
Director of Programs
debbie@deca.org

Debbie Taylor is DECA's Director of Programs. In this role, she is responsible for the development, implementation, and evaluation of all educational programs for both high school and college divisions. She enhances and manages an educational framework for DECA’s comprehensive learning program ensuring that all student programs are aligned to National Curriculum Standards. Debbie also leads the advisor professional learning series and programs to support local chapter advisors.

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