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Chapter Strategy

Activate Your Chapter Early for Exclusive Competitive Event Resources

Aug 28, 2026

Activate your chapter by September 30, 2026, and receive a digital download of never-before-released DECA Competitive Events role-plays and the 2026 Business Administration Core Association Exam for your chapter.

Compete

Compete in the DECA Stock Market Game

Aug 27, 2026

DECA members are invited to participate in the DECA Stock Market Game (SMG) beginning on September 8, 2026.

Chapter Strategy

Be the NEXT BIG THING with the 2026-2027 Chapter Campaigns

Aug 25, 2026

The 2026-2027 DECA Chapter Campaigns are here to help your chapter to be the NEXT BIG THING! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

Case Study of the Week

Case Study of the Week: Rainy Days And Ice Cream

Aug 24, 2026

Assume the role of the manager at SUNSHINE ICE CREAM PARLOR, a popular ice cream parlor in a tourist destination. The owner wants you to develop marketing strategies that will bring in customers during inclement weather.

Compete

SBE Chapter Certifications are Due January 14, 2027

Aug 23, 2026

The chapter certification guidelines and competition guidelines for the 2026-2027 school year are now available.

DECA News

13 Things Every Advisor Should Know for 2026-2027

Aug 18, 2026

Check out this quick guide to this year's changes and updates, from a redesigned competitive events rubric to new campaign and certification requirements.

Case Study of the Week

Case Study of the Week: Inspecting An Ethical Dilemma In Finance

Aug 17, 2026

Assume the role of a financial analyst at RIVERBANK FINANCIAL, a reputable firm that manages investments and personal finances. You must address an ethical dilemma with the supervisor.

Leadership

Finding Your DECA Niche

Aug 14, 2026

Whether you're walking into a conference room, stepping into a leadership role, or pursuing your personal goals, everybody wants to be the Next Big Thing. What truly sets you apart from everyone else is finding your niche.

Chapter Strategy

Now Open: Advisor Best Practice of the Week Nominations

Aug 14, 2026

Last year, we asked you to nominate advisors who were implementing innovative best practices into their chapters and classrooms and we were able to shine the light on some incredible advisors.

Chapter Strategy

Bring Tech Skills to Life in Just 15–20 Minutes

Aug 11, 2026

These quick, engaging 15–20 minute activities help students explore AI, cybersecurity, digital skills and other future-focused topics - perfect for a class opener, bell ringer or enrichment activity.

Chapter Strategy

Watch Now: DECA's 2026-2027 Membership Video

Aug 10, 2026

DECA's 2026-2027 membership video is ready to inspire the next generation of members to discover their Next Big Thing with DECA. View and download the video now!

Conferences

Watch the 2027 #DECAICDC Promo Video

Aug 10, 2026

Get ready to discover your Next Big Thing at DECA's International Career Development Conference hosted in Anaheim, CA, on April 17-20, 2027.

Career Insights

Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control

Feb 27, 2023

Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.

Case Study of the Week

Case Study of the Week: Methods to Market an Inconvenient Location

Feb 27, 2023

Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location. 

Partners

Taking Stock with Teens | Fall 2022 Insights

Feb 23, 2023

Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.

Spotlights

UW Madison DECA's Mentorship Program

Feb 21, 2023

UW Madison DECA started a new mentorship program this semester, greatly benefiting both new and senior members. The program has had a lot of success as new students feel welcome paired up with a senior member.

Spotlights

FVTC DECA Restocks Local Food Pantry

Feb 20, 2023

FVTC DECA collected over 400 food items during the statewide Trick-or-Can helping restock the FVTC food pantry. The FVTC food pantry is dedicated to providing students with access to free food.

Case Study of the Week

Case Study of the Week: Rich Content for Weekly Emails

Feb 20, 2023

Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses. 

Spotlights

Helping Our Communities

Feb 17, 2023

Volunteers stepped up on a rainy Sunday afternoon to drop off bags requesting nonperishable food items for the Whitewater Community Space, a nonprofit community center that provides free clothing, furniture, books, food and many other items to anyone in need.

Chapter Strategy

Spread the Love with DECA Valentines

Feb 13, 2023

To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.

Case Study of the Week

Case Study of the Week: The Importance of Emotional Intelligence in Lending

Feb 13, 2023

Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.

Career Insights

The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan

Feb 10, 2023

In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.

Spotlights

Mayville State DECA Gives Back with the Feed My Starving Child Initiative

Feb 8, 2023

Thirteen Mayville State University DECA members help feed 48 starving children across the world by volunteering with the Feed My Starving Child Initiative.

Spotlights

Ensign College Mock Competition 2023

Feb 7, 2023

Ensign Collegiate DECA had a blast preparing for Utah's state conference during our mock competition. Getting together as a chapter to learn, build on each other's energy and make much-needed memories together.