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Chapter Strategy

Everything You Need to Know for DECA SBE Week 2026

Sep 11, 2026

Each day of #DECASBEWeek has a social media theme unique to DECA’s school-based enterprise program. Be sure to participate by sharing photos or videos that correspond to the daily theme.

Partners

Register Today for the IBM SkillsBuild Classroom Integration Webinar

Sep 11, 2026

Join IBM professionals for a practical, interactive look at IBM SkillsBuild and discover easy ways to bring future-focused skills into your classroom.

Career Insights

Beyond Cash: What Going Digital Teaches SBE Students

Sep 9, 2026

Customers expect to pay by card or digital wallet, whether they’re shopping at a major retailer, a local coffee shop or a school-based enterprise. For students learning how modern businesses operate, understanding digital payments should be part of the experience.

Conferences

Things To Experience In Louisville During DECA Power Trip

Sep 9, 2026

While visiting Louisville this November for the Ultimate DECA Power Trip, be sure to take advantage of the city’s exciting attractions, rich history and unique experiences.

Case Study of the Week

Sooooo Many Payment Methods!

Sep 7, 2026

Assume the role of a personal finance advisor. A client wants you to analyze various payment methods available to purchase goods and services and discuss appropriate uses.

Chapter Strategy

Turn School Spirit into a Student-Led Business

Sep 3, 2026

The Mascot ShopTM helps DECA chapters turn school spirit into a student-led business experience. Students build practical skills in marketing, merchandising, sales, finance, and operations while supporting their chapter and school community. Plus, DECA members can access exclusive savings through December 31, 2026.

Chapter Strategy

Best Practices to Welcome New Members 

Sep 1, 2026

Your prospective members decide if they're coming back before they leave the first meeting, too. As leaders, you get to design a culture where new members are met with warmth and leave inspired.

Compete

DECA's 2026-2027 Challenges Can Make You the Next Big Thing

Sep 1, 2026

DECA's Challenges provide members with opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners.

College Success

Turn Your DECA Skills Into AP Success

Sep 1, 2026

AP Career Kickstart is opening a new door, and DECA members already have a head start on what’s waiting on the other side.

Career Insights

The Trillion-Dollar Backpack

Sep 1, 2026

Behind every notebook, school lunch and classroom lesson is a massive investment in students - and in the next generation of leaders.

Chapter Strategy

Five Fall Marketing Trends Every Chapter Can Use

Sep 1, 2026

From back-to-school shopping and football season to Halloween and the countdown to the holidays, businesses know consumers are ready for something new. Here are five marketing trends you'll see this fall - and how your DECA chapter can put them into action.

Case Study of the Week

Case Study of the Week: Making All Customers Happy

Aug 31, 2026

Assume the role of the assistant manager for VILLAGE LANES, a local bowling alley with 20 lanes. The manager wants you to decide how to schedule league bowling, open bowling and birthday parties.

Chapter Strategy

DECA Doesn’t Have to End After High School

Jul 3, 2023

Recruiting upcoming first-year students before they arrive on campus is a proactive and strategic approach to building your Collegiate DECA chapter. Here are some effective ways to engage and attract freshmen members that you can start now.

Chapter Strategy

8 Steps to Starting a Collegiate DECA Chapter

Jul 3, 2023

Are you interested in starting a DECA chapter at your university? Still trying to figure out where to start? From who to contact to what events to prepare for, I have you covered with the 8 main steps to complete to prepare for a successful chapter!

Chapter Strategy

First-year Fever: Join the DECA Revolution!

Jul 3, 2023

Attracting enthusiastic first-year students is the key to our success. Let's explore exciting strategies to promote DECA on campus and ignite the first-year fire within! Together, we can attract fresh talent and unlock endless possibilities for our chapters.

Chapter Strategy

Incorporating Pride into Your Leadership Style

Jun 5, 2023

By incorporating the principles of pride into your leadership style, you can cultivate an inclusive environment where everyone feels valued and empowered. In honor of Pride month, we’ll explore the five key parts of pride to help you become a more LGBTQ+ inclusive leader!

Career Insights

4 Ways to Use Collegiate DECA in Your Job Search

Jun 5, 2023

Collegiate DECA can be a powerful tool for building your skills and experience and for making valuable connections with industry leaders. By using your experience, you'll give yourself a competitive advantage and set yourself up for long-term success in the business world.

Chapter Strategy

Recruiting Before the End of the Year

Jun 5, 2023

As we finish off the 2022-2023 school year, chapter recruitment is on a lot of people’s minds, so here are some things you can do to end the year strong and look forward to Experience the Difference next year!

Career Insights

6 Ways to Make the Most of Your Summer Jobs and Internships

Jun 5, 2023

Summer is a great way to prepare for your future! In this article, check out six key strategies to keep in mind if you're looking to maximize the benefits of your summer jobs and internships.

Chapter Strategy

5 Ways to Elevate Your End-Of-Year Chapter Banquet

Jun 2, 2023

End-of-the-Year Celebrations are always a terrific way to commemorate your chapter's accomplishments and recognize outstanding members. Check out these 5 ways to make your chapter banquet one to remember.

Conferences

CDECA ICDC 2023: Student Recap

Jun 2, 2023

CDECA ICDC is anticipated for months by DECA members. Collegiate students from across the globe gather to network, gain leadership skills and compete for the coveted DECA Glass. Here's a recap on the conference from five Collegiate DECA members.

Case Study of the Week

Case Study of the Week: Now Open Weekends!

May 29, 2023

Step into the role of marketing communications consultant hired by King Pediatric Clinic, a medical clinic focused on the health and well-being of children. The director has hired you to inform clinic patients and the community of King Pediatric Clinic's new weekend hours of operation and policies.

Case Study of the Week

Case Study of the Week: From Corporate Apartment to General Lodging

May 22, 2023

Step into the role of director of brand management for Pathways Property, a corporate apartment building that contracts with businesses in the area to provide temporary housing for employees relocating to the area.

Career Insights

The Value of Summer Employment

May 15, 2023

There are many valuable takeaways from summer employment. Summer jobs can reinforce your soft skills, build your comfort zone and lead to expanding your professional network.