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Chapter Strategy

Be the NEXT BIG THING with the 2026-2027 Chapter Campaigns

Aug 25, 2026

The 2026-2027 DECA Chapter Campaigns are here to help your chapter to be the NEXT BIG THING! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

Case Study of the Week

Case Study of the Week: Rainy Days And Ice Cream

Aug 24, 2026

Assume the role of the manager at SUNSHINE ICE CREAM PARLOR, a popular ice cream parlor in a tourist destination. The owner wants you to develop marketing strategies that will bring in customers during inclement weather.

Compete

SBE Chapter Certifications are Due January 14, 2027

Aug 23, 2026

The chapter certification guidelines and competition guidelines for the 2026-2027 school year are now available.

DECA News

13 Things Every Advisor Should Know for 2026-2027

Aug 18, 2026

Check out this quick guide to this year's changes and updates, from a redesigned competitive events rubric to new campaign and certification requirements.

Case Study of the Week

Case Study of the Week: Inspecting An Ethical Dilemma In Finance

Aug 17, 2026

Assume the role of a financial analyst at RIVERBANK FINANCIAL, a reputable firm that manages investments and personal finances. You must address an ethical dilemma with the supervisor.

Leadership

Finding Your DECA Niche

Aug 14, 2026

Whether you're walking into a conference room, stepping into a leadership role, or pursuing your personal goals, everybody wants to be the Next Big Thing. What truly sets you apart from everyone else is finding your niche.

Chapter Strategy

Now Open: Advisor Best Practice of the Week Nominations

Aug 14, 2026

Last year, we asked you to nominate advisors who were implementing innovative best practices into their chapters and classrooms and we were able to shine the light on some incredible advisors.

Career Insights

Bring Tech Skills to Life in Just 15–20 Minutes

Aug 11, 2026

These quick, engaging 15–20 minute activities help students explore AI, cybersecurity, digital skills and other future-focused topics - perfect for a class opener, bell ringer or enrichment activity.

Chapter Strategy

Watch Now: DECA's 2026-2027 Membership Video

Aug 10, 2026

DECA's 2026-2027 membership video is ready to inspire the next generation of members to discover their Next Big Thing with DECA. View and download the video now!

Conferences

Watch the 2027 #DECAICDC Promo Video

Aug 10, 2026

Get ready to discover your Next Big Thing at DECA's International Career Development Conference hosted in Anaheim, CA, on April 17-20, 2027.

Case Study of the Week

Case Study of the Week: Channel Strategies for Dr. Smoothie

Aug 10, 2026

Assume the role of the owner of DR. SMOOTHIE, a mobile beverage truck that sells smoothies. The investor wants you to identify resources needed for DR. SMOOTHIE to adapt its channel strategies.

Chapter Strategy

The Summer Strategy Behind Howell DECA's Membership Growth

Aug 9, 2026

The strongest DECA chapters don't recruit harder; they plan earlier. Discover three practical recruitment strategies your chapter can implement before school starts to increase awareness and membership.

Leadership

Creating a Leadership Legacy: Investing in Yourself, Investing in Collegiate DECA

Apr 1, 2024

The greatest legacy we can leave is not measured in titles or accolades but in the lives we touch and the impact we make. So, let us continue to invest in ourselves and each other, and together, let us write the next chapter in the remarkable story of Collegiate DECA.

College Success

Final Exam Survival Guide

Apr 1, 2024

As we gear up for the grand finale of finals week, I thought I'd drop some wisdom to make this journey more exciting. As your trusty Collegiate DECA Executive Officer, I've curated a survival guide that's more thrilling than a blockbuster movie.

Career Insights

Financial Literacy 101: It’s Never Too Early to Start

Apr 1, 2024

In an increasingly complex and interconnected world, financial literacy is a prerequisite for success and stability. High school students who prioritize developing this skill set early on position themselves for a future marked by financial independence and security. Read how you can set yourself up for financial success early here.

DECA News

Congratulations to DECA's 2023-2024 Scholarship Recipients

Mar 26, 2024

DECA is pleased to announce the 2023-2024 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Case Study of the Week

Case Study of the Week: Fair and Inclusive Employee Benefits

Mar 25, 2024

Step into the role of the senior vice president at Jamwell Pets, a company that produces varieties of foods for dogs and cats. The president of the company wants your team to determine how to respond to unethical allegations regarding employee benefits.

DECA News

DECA Announces the 2024-2025 Membership Theme: Be The One

Mar 25, 2024

When you join DECA, you're not just another member; you're part of a global network of emerging leaders and entrepreneurs who are shaping the future. It's time to step up, stand out and Be The One who makes a difference.

Case Study of the Week

Case Study of the Week: Creating a Marketing Plan for New Merchandise

Mar 18, 2024

Step into the role of the owner of Office Resale, a business that sells previously owned office furniture and decor. A business partner wants you to develop a marketing plan that will promote a new selection of merchandise.

Career Insights

How the Metaverse is Driving the Next Generation of Retail Workforce Development

Mar 15, 2024

Considering all the innovative technologies out there, how do businesses narrow in on a specific problem and a specific solution that solves that exact problem? Read on to discover how the Metaverse is narrowing in.

Case Study of the Week

Case Study of the Week: Ethical Awards in Travel and Tourism

Mar 11, 2024

Step into the role of the director of brand experience for Reservation.com, an online travel agency. The vice president wants you to analyze an ethical situation involving top partners and make a recommendation.

Conferences

Exploring Austin with Texas Collegiate DECA

Mar 6, 2024

One of the hardest parts of exploring a new city is deciding what to do and where to eat. We’ve got you covered! Our officers have put together a list of some local (and personal) favorites for you to try out.

DECA News

Congratulations to the 2023-2024 Leadership Passport Recipients

Mar 5, 2024

Congratulations to the 2023-2024 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.

Case Study of the Week

Case Study of the Week: Security and Information Privacy in Healthcare

Mar 4, 2024

Step into the role of an employee at Graham Healthcare, a healthcare and insurance company. A co-worker has asked to explain why security and information privacy are important in operations.