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Chapter Strategy

Get the Edge with Membership: 5 Ways to Recruit Members for Your DECA Chapter

Sep 5, 2022

As the new school year begins, so does a new year for DECA, which means countless opportunities to recruit new members! Recruitment can be challenging, but it doesn’t have to be impossible! Here are a few ideas to Get the Edge with your membership.

Case Study of the Week

Case Study of the Week: Best Brand for Mixed-use Space

Sep 5, 2022

Step into the role of director of brand management guest relations for Weller International, a hospitality company that manages and franchises several brands of hotel properties. The senior vice president has asked you to determine which brands should be used in a new mixed-use project space.

Spotlights

An Innovative Way to Increase Member Engagement

Sep 2, 2022

Is your DECA chapter looking for a new and creative way to recruit members and increase member engagement? Learn how Cypress Bay DECA, the largest chapter in the world, uses "DECA Day" to retain current members and attract new ones!

Compete

You Do You: Choose Your Competitive Event

Aug 30, 2022

Do you aspire to attain some #DECAGlass in DECA’s Competitive Events Program this year? Set yourself up for success in DECA’s competitive events by using this two-fold method.

Compete

An Introduction to DECA Role-plays

Aug 30, 2022

If you are competing in an event with a role-play (Principles, Individual Series or Team Decision Making events), here are a few tips to help you get the edge this school year!

Chapter Strategy

Top 5 Reasons to Join DECA

Aug 29, 2022

Looking for a reason to join DECA? Here are five of our favorite reasons you join your school's chapter.

Case Study of the Week

Case Study of the Week: Is It Truly STEM Approved?

Aug 29, 2022

Step into the role of the director of marketing and consumer affairs for Maple Company, a company that manufactures and markets toys for children aged 3 to 10 years old. The senior vice president has asked for your analysis and recommendation on indicating that a new toy is “STEM approved.”

DECA News

Intuit Empowers Students to Make a Positive Impact in Their Communities

Aug 22, 2022

When they signed up for Intuit’s Social Innovation Challenge, Sofia Broughman, Fluorine Tutelman and Sophia Bustos were prompted to think of ways to support underrepresented minority entrepreneurs and business owners.

Case Study of the Week

Case Study of the Week: Excessive Debt, Excessive Consequences?

Aug 22, 2022

Step into the role of a credit counselor. A client is seeking advice on personal finances. The client, after paying monthly needed household bills, has $500.00 remaining for payment on credit cards and for miscellaneous expenses.

Case Study of the Week

Case Study of the Week: Designing a Promotional Calendar for Back-to-School

Aug 15, 2022

Step into the role of a store manager of Cloth & Denim, a regional chain of clothing stores specializing in youth sizes newborn to 16. The district manager has asked you to plan a promotional calendar for the back-to-school season.

Chapter Strategy

One DECA: August 2022

Aug 12, 2022

Check out what you missed on the August 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.

Chapter Strategy

You're Invited! Join Monthly #OneDECA Calls

Aug 8, 2022

Beginning in August, all high school members are welcome to join monthly #OneDECA Calls where members have the opportunity to learn, collaborate and unite as part of the DECA community.

Career Insights

How to Talk About DECA in an Interview

Nov 3, 2026

Collegiate DECA has been a major part of your college education, but how do you speak clearly and confidently about your experience without sounding awkward?

Chapter Strategy

Make a Lifesaving Impact: Collegiate DECA Blood Drive Challenges

Nov 2, 2026

Through the Collegiate DECA × American Red Cross Community Impact Program, chapters can organize campus blood drives, engage their communities and pursue potential $1,000 scholarship opportunities.

Case Study of the Week

The Economics of Meal Planning

Nov 2, 2026

You are to assume the roles of the financial analyst at FRESHPACK INC., a company that sells food products. The owner of the company plans to launch a seven-meal weekly bundle and asked your team to explain how various economic concepts can affect pricing decisions.

Conferences

Fundraising Your Way to ICDC 

Nov 1, 2026

Qualifying for ICDC is exciting, but getting there comes at a cost. Chapters don’t need one massive fundraiser; multiple simple, well-executed efforts can make a big difference.

Compete

Your Path to the Perfect Competitive Event 

Nov 1, 2026

Collegiate DECA has over 25 competitive events. Each category offers opportunities for members with different interests, strengths, and career goals.

Chapter Strategy

Three Passports, One Goal: Making the Most of Collegiate DECA

Nov 1, 2026

One of the biggest questions we hear throughout the year is, “How do we keep members engaged throughout the fall semester?”

Chapter Strategy

Helping Your Collegiate DECA Chapter Thrive at a Two Year College

Nov 1, 2026

Starting and/or maintaining a Collegiate DECA chapter at a two-year college can come with its own set of challenges.

Career Insights

Building Connections, Creating Opportunities: The Power of Internships and Networking

Nov 1, 2026

As DECA members, we are constantly encouraged to step outside our comfort zones and take advantage of new opportunities.

Compete

Collegiate DECA Announces Two New Challenges for 2026-2027

Oct 26, 2026

Put your knowledge and skills to the test with two new corporate challenges from Adobe and Chick-fil-A, with $6,000 available in cash prizes to the winner teams!

Case Study of the Week

People Planning At The Dog Park

Oct 26, 2026

You are to assume the roles of the owner of CROOKED CREEK DOG PARK, soon to be the first private dog park in the city. A potential investor wants you to develop additional services to provide dog owners that will persuade membership.

Career Insights

NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion

Oct 25, 2026

For more than two decades, NRF’s Halloween survey has tracked how consumers celebrate the holiday, and this year’s results show that shoppers are being thoughtful and strategic.

Career Insights

Take Your Marketing Future Global with the 2027 Voices of the Future Fellowship

Oct 23, 2026

For Collegiate DECA members approaching graduation, discover an opportunity to build on the strategic thinking, creativity and presentation skills while exploring the marketing industry on a global stage.