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What We Can Learn from Leena Nair: Modern Leadership as Chanel's 1st Women of Color CEO
Chanel, one of the world’s most iconic fashion houses, has had a legacy of notable CEOs. Discover how their first woman of color CEO, Leena Nair, leads a global luxury powerhouse and what her approach teaches us about leadership.
Fueling the Future: Why Fundraising Powers Every Successful Chapter
When led by DECA members, fundraisers show the importance of taking initiative to help out the community. Discover how Lightridge DECA made an impact on their community with their "Pink Out" fundraiser this fall.
How Three of DECA’s Corporate Partners Leverage the Holiday Season to Strengthen Their Businesses
Three of DECA’s corporate partners, Nestlé, Chick-fil-A, and Adobe, offer three distinct examples of how a company can present itself during the holidays and remain memorable long after the decorations are taken down.
Watch Now: The Ultimate DECA Power Trip 2026 Promo Video
Embark on a quest that will awaken your thirst for knowledge in Louisville, KY, for the Ultimate DECA Power Trip.
Over 3,000 DECA Members Gathered at the 2025 Ultimate DECA Power Trip
From November 21-23, 2025, 3,000 DECA student and advisor members attended the Ultimate DECA Power Trip in the Washington D.C. area. Congratulations to the Competitive Excellence Experience top performers!
MDA Holiday Retail Campaigns
This holiday season, your generosity can make a lasting impact. Every donation helps bring break throughs in treatment, expert care, and essential resources to children and adults living with muscular dystrophy and related diseases.
SBE Chapter Certification Submission Site Is Open
The SBE chapter certification submission site is now open for chapters to submit their projects. Check out this article for key reminders as you prepare to submit your project.
Case Study of the Week: The Risks and Rewards of Investing
Step into the role of an investment advisor. A client has asked you about the risks and rewards of investing.
The Gift That Keeps on Giving: Making the Most Out of Scholarship Season
This holiday season, remember that some of the most meaningful gifts come from effort, passion, and perseverance. By dedicating time to scholarship applications, you’re not just applying for financial aid; you’re investing in your dreams.
Evaluating Your Chapter's Mid-Year Success: A Guide for Chapter Officers
Taking the time to evaluate your chapter's mid-year success is about understanding your members, your goals, and the impact you're having on them.
Your Guide to Becoming a Finalist in DECA
If you’re aiming for a finalist-quality performance in DECA competition, it takes more than just “doing the test." Here are high-impact strategies that go beyond the basics, helping you compete with purpose, plan and confidence.
Elevate Your Chapter Meetings to the Next Level
As student leaders, it’s our responsibility to continually innovate and attract as many members as possible to our meetings. Here are seven creative chapter meetings to be the start to your chapter’s best meetings yet.
How to Talk About DECA in an Interview
Collegiate DECA has been a major part of your college education, but how do you speak clearly and confidently about your experience without sounding awkward?
Make a Lifesaving Impact: Collegiate DECA Blood Drive Challenges
Through the Collegiate DECA × American Red Cross Community Impact Program, chapters can organize campus blood drives, engage their communities and pursue potential $1,000 scholarship opportunities.
The Economics of Meal Planning
You are to assume the roles of the financial analyst at FRESHPACK INC., a company that sells food products. The owner of the company plans to launch a seven-meal weekly bundle and asked your team to explain how various economic concepts can affect pricing decisions.
Fundraising Your Way to ICDC
Qualifying for ICDC is exciting, but getting there comes at a cost. Chapters don’t need one massive fundraiser; multiple simple, well-executed efforts can make a big difference.
Your Path to the Perfect Competitive Event
Collegiate DECA has over 25 competitive events. Each category offers opportunities for members with different interests, strengths, and career goals.
Three Passports, One Goal: Making the Most of Collegiate DECA
One of the biggest questions we hear throughout the year is, “How do we keep members engaged throughout the fall semester?”
Helping Your Collegiate DECA Chapter Thrive at a Two Year College
Starting and/or maintaining a Collegiate DECA chapter at a two-year college can come with its own set of challenges.
Building Connections, Creating Opportunities: The Power of Internships and Networking
As DECA members, we are constantly encouraged to step outside our comfort zones and take advantage of new opportunities.
Collegiate DECA Announces Two New Challenges for 2026-2027
Put your knowledge and skills to the test with two new corporate challenges from Adobe and Chick-fil-A, with $6,000 available in cash prizes to the winner teams!
People Planning At The Dog Park
You are to assume the roles of the owner of CROOKED CREEK DOG PARK, soon to be the first private dog park in the city. A potential investor wants you to develop additional services to provide dog owners that will persuade membership.
NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion
For more than two decades, NRF’s Halloween survey has tracked how consumers celebrate the holiday, and this year’s results show that shoppers are being thoughtful and strategic.
Take Your Marketing Future Global with the 2027 Voices of the Future Fellowship
For Collegiate DECA members approaching graduation, discover an opportunity to build on the strategic thinking, creativity and presentation skills while exploring the marketing industry on a global stage.
