Comprehensive Learning Program

Level Up Your Entrepreneurship Skills with Intuit Innovation Challenge

DECA is excited to announce the Intuit Innovation Challenge. A premier DECA event during Global Entrepreneurship Week (GEW), the Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.

Next Level Ideas for Your Virtual SBE

Our "new normal" involves six feet of separation, endless hand sanitizer and face masks. This is an opportunity for SBEs to "think outside the box" and realize long-term opportunities to add value to your existing business model. See how some SBEs have found ways to transform and keep their operations thriving.

Level Up Your In-Person or Hybrid SBE

Businesses both large and small have had to pivot to survive during the COVID-19 pandemic. Many of DECA's school-based enterprises have had to make adjustments to their business practices, channels and models. These SBEs have used creativity to adapt to the current environment to better function or remain partially open.

Ten Tip for Your Social Media and How to Apply It to Your SBE

Social media has become an essential tool in business. It is how businesses are building their brand and their online communities. The root goal behind why businesses build their online presence? The main goal is to make sales and build a customer base. So how do you get started to apply this to your own business or school-based enterprise? Here are 10 tips to get you started.

Top Tips for Socially-distant Membership Recruitment

Building your chapter’s membership is one of the most important ways to set it up for success in the new school year. But what are the best ways to recruit within the “new normal” of more virtual interactions and less in-person activities? Learn how to recruit new members the socially-distant way with these top tips.

Chapter Campaign Guidebook for 2020-2021 Now Available

The 2020-2021 DECA chapter campaigns are here to help you start your year off strong! Engage your community and grow membership by participating in DECA’s five chapter campaigns. This updated guidebook will help your team navigate each campaign in both a virtual and in-person school setting.

Establishing Your Target Market

The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.