Case Study of the Week

Case Study of the Week

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Step into the role of an administrative services assistant at Midtown Technical College. A co-worker has asked you why it’s important to take advantage of the company’s professional development opportunities. 

Case Study of the Week

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Step into the role of marketing director for Friendly’s Club House, a chain of family entertainment centers and restaurants. Friendly’s Club House offers a limited menu of food and beverages, arcade games, amusement rides, dance floors, and special areas for birthday parties.

Case Study of the Week

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Step into the role of the vice president of merchandising and the director of channel management for Bright Star Foods, the nation’s largest supermarket chain. You will be meeting with the merchandising director for Care Plus Drug Stores to discuss a new partnership endeavor and explain the benefits.

Case Study of the Week

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Step into the role of director of human resources at Association of Vision Health, a nonprofit organization that educates and works for policies regarding eye sight and vision issues. The organization employs thirty full-time employees and five part-time employees at its headquarters office. 

Case Study of the Week

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Step into the role of sales manager at Covington Hotel – Blossom City, a full-service hotel located in a city of 100,000 people. The general manager of the property wants you to create a targeted email promotion that will attract past profitable customers. 

Case Study of the Week

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Step into the role of the owner of Mobile Jewels, an online company that sells accessories for mobile phones. You were able to start the company with your savings and have used it for purchasing supplies, tools, packaging, and a lease on a small workspace. 

Case Study of the Week

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Step into the role of a staff accountant working at Financial Business Solutions, a financial service provider for businesses and organizations in the community. A potential client is meeting with you to determine if services are needed. 

Case Study of the Week

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Step into the role of the general manager at Keys & Strings, a local business that provides private string instrument and piano lessons along with various instructional books and sheet music. The owner of the business has asked you to identify additional products and/or services the business can offer that would build clientele and demonstrate how to effectively market the new offerings.

Case Study of the Week

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Step into the role of general manager and shift supervisor at Family Kitchen, a local family restaurant that is open 24-hours. The owner of the restaurant has asked you to analyze a new restaurant policy, determine if it is ethical, and provide a response. 

Case Study of the Week

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Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location. 

Case Study of the Week

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Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses. 

Case Study of the Week

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Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.