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Case Study of the Week: Marketing a Cruise of the World
Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.
Getting Into the Giving Season
From food drives, service events, or acts of kindness within their own schools, members have the opportunity to use this time of year to positively impact their community while living out DECA's mission of leadership and service.
The Power of Ethical Consumerism: How Gen Z Is Redefining Brand Loyalty
For decades, businesses have relied on catchy slogans, sleek packaging and competitive prices to capture the hearts of consumers. But for Gen Z, such aesthetics aren’t enough to win long-lasting faithfulness.
Making Connections Count: Networking Tips for Power Trip and Beyond
Networking can open doors to new friendships, leadership opportunities and future career prospects. Here are a few ways to make those conversations count this fall.
Power Up Your Experience in Arlington, VA
Whether you're from Arlington, TX, Arlington Heights, IL, or anywhere in between, here are seven ways you can make your mark in Arlington, Virginia, at the Ultimate DECA Power Trip.
Ready, Set, Go The Extra: #DECAMonth 2025 is Here
With so much happening, there is no shortage of ways to show your DECA pride during DECA Month. Here's how to get involved by participating in the #DECAMonth Social Media Challenge!
Caffeine, Confidence and Career Readiness: The Gilmore Girls Guide to Thriving in DECA
Somewhere between Rory Gilmore’s late-night study sessions at Luke’s Diner and your early morning DECA prep, there is a shared truth: ambition runs on caffeine and confidence.
Hybrid vs. Remote Work: Which Model Is Right for Your Organization?
Hybrid work and remote work are not the same thing. Discover the differences, benefits and drawbacks of each working model with Intuit.
Blackman High School "Goes Gold" to Raise Awareness for Childhood Cancer
Blackman DECA hosted a donation drive and dress-up week to raise awareness about childhood cancer. This included marketing and advertising to spread the word and encourage the whole school to participate in the event.
Lead in the Moment: How Presence Sets Real Leaders Apart
Are you leading or just reacting? Discover how consistently showing up with deep intention sets you apart as a leader.
Download the Ultimate DECA Power Trip Program and Mobile App
Get ready to gather with more than 3,000 DECA members at The Ultimate DECA Power Trip in Arlington, VA! Download the conference program and mobile app to start planning your custom experience.
Don't Be Spooked! What to Expect at Your First DECA Conference
DECA can sound scary, but compared to classic monsters like zombies, vampires and ghosts, DECA is like a breath of fresh air with a side of blazers. Here is what to expect at your first DECA Conference.
Case Study of the Week: The Economics of Baby Diapers
Step into the role of the general manager at a local Care More drugstore. The district manager wants you to decide how to price a private label product and explain reasons for the pricing decision.
Powering Up for The New Year
Acquiring power skills can alter the trajectory of your high school years and your subsequent collegiate experience and professional life. Prepare to enter your ‘power’ era—by honing the skills to get there.
Case Study of the Week: An Ethical Partnership?
Step into the role of the director of partnerships at Body Positivity Society, a nonprofit organization that educates and promotes body positivity. The executive director wants you to analyze whether to accept a generous bid for partnership from a national apparel chain.
Case Study of the Week: Learn a Foreign Language Month
Step into the role of the marketing communications specialist for Speak Now, a subscription-based language learning app. The senior vice president wants you to create messaging that will inform the public that December is “Learn a Foreign Language Month” and persuade them to use Speak Now.
10 Trends to Watch in 2024
DECA members always look for ways to learn more throughout their DECA experience. As we enter the 2024 calendar year, dive into the projected top trends that companies and consumers think will take the world by storm.
One Diamond: December 2023
Check out what you missed on the December 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
DECA Competitive Events: Use of AI
As artificial intelligence continues to evolve, it can be a tremendous tool to help companies and organizations enhance their productivity and work. However, the use of generative AI also comes with significant caution and ethical considerations.
Case Study of the Week: Reducing Elder Fraud
Step into the role of a member of the fraud prevention team at Journey Bank. The vice president of the bank wants you to recommend controls the bank can put in place to reduce elder fraud and precautions the elderly can take to avoid scams and fraud.
Congrats to the Collegiate DECA 2023-2024 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
Announcing the Collegiate DECA 2023 Virtual Case Simulation Competition Winners
This year, over 120 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!
JWU Takes on ENGAGE
It’s beneficial to get involved in National Student Organizations (NSOs) as it helps provide you with networking, job and professional development opportunities. Joining JWU DECA has allowed me to expand my résumé in ways that I didn’t think were possible.
Case Study of the Week: Benefits and Risks of Opening a Business Line of Credit
Step into the role of a small business advisor. A small business owner has asked for information about the benefits and risks of opening a business line of credit and other forms of financial assistance.
