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Case Study of the Week

Case Study of the Week: Can Posh be Swag?

Aug 4, 2025

Step into the role of the owner of Posh, a luxury portable charger for mobile phones. The director of sales wants you to choose a new sales channel that will increase sales but not damage the brand image.

Chapter Strategy

Prepping for a Record Year: Building Your Chapter’s Calendar with Purpose

Aug 1, 2025

If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

Chapter Strategy

Go The Extra: High School Program of Leadership

Aug 1, 2025

The 2025-2026 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Go The Extra through advocacy, communications and membership engagement.

Chapter Strategy

How to Have the Best First Chapter Meeting

Aug 1, 2025

What’s the secret to having the best first chapter meeting of the year? Spoiler: it’s not free donuts. As we approach the start of a new school year, chapter officers need to hold an informative and engaging first meeting.

Career Insights

Taylor’s Version: A Masterclass in Branding, Loyalty and Business Strategy

Aug 1, 2025

This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.

Chapter Strategy

Freshmen Are the Future: How to Spark Interest and Grow Your DECA Chapter

Aug 1, 2025

The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.

Chapter Strategy

Money Moves: Effective Fundraising for Your Chapter

Aug 1, 2025

The best chapters treat fundraising like a business: they plan smart, market well and get creative. Here’s how to make money moves that matter!

Partners

DECA Welcomes New Partners in Empowering the Next Generation of Leaders

Jul 28, 2025

Please join us in applauding our newest collaborators who are providing realistic insights into business and industry, and promoting meaningful, relevant learning for DECA members.

Conferences

Announcing the Ultimate DECA Power Trip Keynote Speakers

Jul 23, 2025

DECA is pleased to announce that Eddie Slowikowski and Josh Sundquist, will deliver the keynotes during the opening and closing sessions at the 2025 Ultimate DECA Power Trip.

Chapter Strategy

Bee-lieve in the Buzz: East Paulding DECA’s Secret to Chapter Marketing Success

Jul 21, 2025

When it comes to marketing your DECA chapter, it’s more than just promotion. It’s about creating visibility and connection – just what East Paulding DECA did with its “Bee The One” theme for the 2024-25 school year.

DECA News

Get to Know the 2025-2026 Executive Officers

Jul 16, 2025

During this year's DECA ICDC in Orlando, members elected the leaders who will serve during the 2025-2026 school year. As the team prepares to Go The Extra this year, take a moment to learn more about the faces behind the blazers and the stories that led them here.

Chapter Strategy

How to Track Your Chapter’s Summer Goals Like a Pro

Jul 15, 2025

Summer is the perfect time to build momentum for your DECA chapter. Start small, stay organized, check in often and keep your purpose in focus to turn summer goals into real success when school starts.

Compete

Win Up to $500 in the 2026 Collegiate DECA Virtual Case Simulation

Oct 19, 2026

The Fall 2026 Collegiate DECA Virtual Case Simulation Competition from Knowledge Matters runs from November 2 to November 13, 2026.

Chapter Strategy

The Next Big Thing On Your Calendar: DECA Month 2026

Oct 19, 2026

#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.

Case Study of the Week

Who Has The Rights?

Oct 19, 2026

You are the marketing director for STYLE DESIGN, a popular chain of clothing stores for teenagers and young adults. STYLE DESIGN has been in business for over 30-years and is proud of its ability to be consistently on trend with current styles.

Conferences

Things To Do in Austin at #CDECAICDC 2027

Oct 18, 2026

With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, Austin lets you create your own soundtrack.

Case Study of the Week

Turning Denied Repairs Into Approved Repairs

Oct 12, 2026

You are to assume the role of the sales manager for CITYWIDE AUTOBODY, a business that provides automotive services. The general manager wants you to create a marketing technique that will sell declined repairs.

Chapter Strategy

Learn How to Create Meaningful Community Impact with American Red Cross

Oct 9, 2026

Join the American Red Cross for an engaging and informative webinar on Tuesday, October 27, at 5:00 PM.

Career Insights

The Sweet Business of Halloween

Oct 9, 2026

Halloween is the second biggest holiday in America, but for the candy industry, it's much more.

College Success

Explore Your Future in Retail with Two NRF Foundation Scholarships

Oct 7, 2026

Eligible undergraduate students at four-year universities and two-year community colleges are encouraged to apply. Applications close October 13, 2026.

College Success

The Power of Saying Yes In DECA

Oct 7, 2026

If there is one thing I have learned throughout my DECA experience, it is important to say yes.

Career Insights

Customer Service Skills Start with DECA

Oct 5, 2026

Customer Service Week, October 5–9, 2026, is a chance to recognize the importance of great customer service and the skills DECA members can build now to succeed in future careers.

Case Study of the Week

A Hotel's Daily Financial Information

Oct 5, 2026

You are to assume the role of the front desk manager at CLOCK TOWER INN, a full-service hotel with over 100 guest rooms, and explain a basic summary of daily financial information to the new front desk employee.

Career Insights

Your Digital First Impression: How to Perfect Your LinkedIn

Oct 5, 2026

A great first impression can make a lasting impact, but you won't always have the opportunity to meet someone in person.