Career Insights

Career Insights

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GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here is the blueprint behind this campaign, and what it teaches us about successful marketing.

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Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.

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Intuit

Intuit for Education is a free financial literacy platform designed to help Gen Z and Gen Alpha high school students become the most financially literate generations ever.

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NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

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This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.

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Not only is summer a time of increasing temperatures, but it's also a time of increased travel. Here are three marketing techniques used within the travel and tourism industry for you to consider during summer travel.

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AICPA & CIMA

Discover an accounting major's “day in the life” and be inspired by their surprising journey. Brought to you by AICPA & CIMA’s “Q&A with a CPA” webinar series, Hunter Richardson and Katherine Suh share insights on misconceptions, internships and becoming a CPA.

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Financial Literacy Month is the perfect time to explore real-life money topics like vehicle financing and ownership. Learn about resources that you can use to teach these essential concepts to help students make informed, confident financial decisions.

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National Retail Federation Foundation

Last year, consumers proved their resiliency yet again, demonstrating a willingness and ability to spend in the face of inflation, higher interest rates and more. And looking ahead, consumers continue to face an uncertain environment.

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When I tell people I compete in Human Resource Management, they often think of employee conflict. While this is partially true, its not the only part. Understanding HRM involves holistically running successful businesses, not just solving trivial workplace problems.

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Explore ways the Super Bowl drives billions in revenue through ads, tourism, merchandise and more, as well as how the event offers key lessons in marketing and finance for DECA members.

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Hearts, chocolate and roses—oh my! It is officially the season of love; however, some companies see February 14th as a boost to their profits instead of a day of celebrating relationships. Take a look at the marketing behind Valentine’s Day.