Marketing

Chapter Strategy

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When it comes to marketing your DECA chapter, it’s more than just promotion. It’s about creating visibility and connection – just what East Paulding DECA did with its “Bee The One” theme for the 2024-25 school year.

Career Insights

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Not only is summer a time of increasing temperatures, but it's also a time of increased travel. Here are three marketing techniques used within the travel and tourism industry for you to consider during summer travel.

Compete

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New for the 2025-26 school year, six competitive events will replace the previously required 10-page written paper with a 20-slide pitch deck. Check out this article for answers to questions about the change to Pitch Decks.

Partners

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Piper Sandler

DECA and Piper Sandler completed the 49th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 6K teens across the U.S., with an average age of 16.2.

Conferences

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Hosted in Orlando, Florida, known for its vibrant culture, thrilling theme parks, and active business scene, you are sure to find something to fall in love with in one of the most exciting destinations in the world while at DECA ICDC.

Spotlights

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With CTE month here again, advocacy is at the forefront of many DECA members’ minds. February’s advocacy activities are undoubtedly positive, but advocacy should be prioritized all year, and perhaps the easiest way to do so is to have a strong social media presence on a chapter level.

Career Insights

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Hearts, chocolate and roses—oh my! It is officially the season of love; however, some companies see February 14th as a boost to their profits instead of a day of celebrating relationships. Take a look at the marketing behind Valentine’s Day.

DECA News

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Are you a Collegiate DECA member who loves to do content creation and marketing? Learn more on how you can join the Collegiate Content Creation Team today.

Spotlights

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Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.

Career Insights

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As we enter 2025, now is the perfect opportunity to set goals for your chapter's social media account and predict what will happen across social media platforms.

Career Insights

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The Macy's Thanksgiving Day parade is not only a beloved holiday tradition but also a business operation demanding extensive planning, resources and strategy. Let’s break down the business side of the Macy’s Thanksgiving Day Parade.

Partners

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Piper Sandler

DECA and Piper Sandler completed the 48th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 13.5K teens across the U.S., with an average age of 15.8.