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How to Have the Best First Chapter Meeting
What’s the secret to having the best first chapter meeting of the year? Spoiler: it’s not free donuts. As we approach the start of a new school year, chapter officers need to hold an informative and engaging first meeting.
Taylor’s Version: A Masterclass in Branding, Loyalty and Business Strategy
This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.
Freshmen Are the Future: How to Spark Interest and Grow Your DECA Chapter
The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.
Money Moves: Effective Fundraising for Your Chapter
The best chapters treat fundraising like a business: they plan smart, market well and get creative. Here’s how to make money moves that matter!
DECA Welcomes New Partners in Empowering the Next Generation of Leaders
Please join us in applauding our newest collaborators who are providing realistic insights into business and industry, and promoting meaningful, relevant learning for DECA members.
Announcing the Ultimate DECA Power Trip Keynote Speakers
DECA is pleased to announce that Eddie Slowikowski and Josh Sundquist, will deliver the keynotes during the opening and closing sessions at the 2025 Ultimate DECA Power Trip.
Bee-lieve in the Buzz: East Paulding DECA’s Secret to Chapter Marketing Success
When it comes to marketing your DECA chapter, it’s more than just promotion. It’s about creating visibility and connection – just what East Paulding DECA did with its “Bee The One” theme for the 2024-25 school year.
Get to Know the 2025-2026 Executive Officers
During this year's DECA ICDC in Orlando, members elected the leaders who will serve during the 2025-2026 school year. As the team prepares to Go The Extra this year, take a moment to learn more about the faces behind the blazers and the stories that led them here.
How to Track Your Chapter’s Summer Goals Like a Pro
Summer is the perfect time to build momentum for your DECA chapter. Start small, stay organized, check in often and keep your purpose in focus to turn summer goals into real success when school starts.
Ingredients of Successful Chapter Leadership
Successful management for DECA depends on teamwork, roles, motivation, communication, flexibility, planning and leadership. These are the recipes for a successful team that can do incredible things and learn together.
Innovative Advisors Wanted for DECA's Advisor Best Practice Spotlight of the Week
Help DECA spotlight advisors from across the organization for their creative, original and effective best practices in their classroom and in their chapter.
Go The Extra with Back-to-School Resources for Your Chapter
We are excited to deliver all the resources you need to showcase “This Is How We Do DECA” in one branded box! This is your all-in-one kit to start the school year.
Adobe Hosts 70 DECA Advisors for Luminary 2026
For three days, attendees participated in learning sessions with DECA staff and interactive workshops with Adobe team members. Advisors gained firsthand experience with Adobe Express and learned how to apply these tools to DECA's programs.
Case Study of the Week: AI in Marketing
Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.
Stay Connected with One Diamond Calls
In a One Diamond Call, attendees can stay up to date with what is going on in Collegiate DECA and learn leadership skills as we recognize, highlight and celebrate your individual, chapter, and association successes.
How to Make the Most Out of Your College Orientation
College orientation is your first opportunity to build connections, discover campus resources and begin your next journey. To get the most out of orientation, you need to step outside your comfort zone.
How to Tackle the Three Main Categories of Collegiate DECA Competitive Events
One of the best things about Collegiate DECA's Competitive Event Program is that there's truly an event for everyone. Whether you're a confident presenter, enjoy thinking on your feet or like developing long-term projects, there's an event for you.
2026-2027 Collegiate DECA Executive Officer Program of Leadership
For 2026–2027, the Collegiate DECA Executive Officer Program of Leadership focuses on three priorities - Leadership Development, Member Engagement and Member Recruitment - all designed to help you become the Next Big Thing.
Lessons Beyond the Classroom: Collegiate DECA Members Reflect on Their Summer Internships
Four Collegiate DECA members reflect on their recent summer internships and discuss what DECA skills they were able to use, what their biggest challenges were and their tips on how you can find rewarding summer internship experiences too.
DECA Announces New Premier Partner Program + Inaugural Members
The DECA Premier Partner Program offers a meaningful way for organizations to connect, be visible, and actively engage with DECA’s network of high school and collegiate student members and advisors.
Summer and Competition Preperation is in Session
Whether this upcoming school year is the first time you are competing in Collegiate DECA or not, there is no better time than now to start taking the first steps.
A Leader’s Checklist for Preparing for a New School Year
For chapter and association leaders, this time of year is especially important. The work you do before classes begin can set the tone for your entire year, helping your team stay organized, engaged and ready to succeed.
5 Ways to Lead Outside of DECA
While DECA has helped shape me as a leader, some of my biggest leadership lessons have come from experiences outside of DECA. Whether it's at school, work, or in your community, there are opportunities to lead everywhere.
Be a Founder: 6 Steps to Bring Collegiate DECA to Your University
During my senior year of high school, I realized the college I was attending did not have a Collegiate DECA chapter. This made me realize that I had the opportunity to create something that would benefit students for years to come.
