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Adobe Hosts 70 DECA Advisors for Luminary 2026
For three days, attendees participated in learning sessions with DECA staff and interactive workshops with Adobe team members. Advisors gained firsthand experience with Adobe Express and learned how to apply these tools to DECA's programs.
Case Study of the Week: AI in Marketing
Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.
One DECA Calls Are Back
These monthly calls are designed to bring members together to learn, connect and stay engaged throughout the year. If you're looking to develop your leadership skills, hear new ideas or meet new members, One DECA Calls are for you!
The Not-So-Secret Branding Tool Your Chapter Needs This Year
Whether you're welcoming new members or promoting a fundraiser, consistent branding helps your chapter look polished, professional and recognizable. Adobe Express makes that easier than ever, and one feature every chapter should take advantage of is Brand Kits.
2026–2027 High School Division Executive Officer Team Program of Leadership
Throughout the year, your Executive Officer Team is committed to helping members step into their Next Big Thing by empowering leaders, advancing career development and increasing collaboration with DECA's corporate partners.
Handling the Hustle: How DECA Members Can Manage Stress and a Million Different Activities
As you step into your next school year, maybe even your last, make sure you don’t get so overwhelmed that you miss the present. Check out this list of the best, most positive ways to relieve stress and better balance all of your responsibilities.
Success Starts Before the First Bell
Your success starts long before the bell even rings, with the choices you make, the habits you build and the attitude you bring into every opportunity. There are three ways to set yourself up for success before the school year begins.
Crushing Competition Day: A Morning Checklist to Pave the Way for Success
While it’s easy to feel overwhelmed the morning of your competition, these four, tried-and-true tips will set you up for success no matter how you're feeling about your event.
Stay Ahead This Fall with the Encourage Preference Form Timeline
To help chapters know what to expect, Encourage has shared key dates for the 2026–2027 preference form timeline to help advisors proactively communicate with members, answer questions and maximize participation throughout the fall.
Unpacking Teen Trends: Fall 2026 Taking Stock with Teens Survey
The 2026 Fall Piper Sandler Taking Stock With Teens Survey is now available for use in your classroom!
West Valley DECA Receives $5,000 Grant from Explore.Act.Tell
Since 2022, West Valley DECA has played an integral role in helping families in need within its school district by hosting donation drives at local grocery stores to support the Ram Landing program.
DECA Announces New Premier Partner Program + Inaugural Members
The DECA Premier Partner Program offers a meaningful way for organizations to connect, be visible, and actively engage with DECA’s network of high school and collegiate student members and advisors.
Case Study of the Week: Turning a Hobby into a Business
Step into the role of a small business consultant. You will meet with an entrepreneur to discuss the initial steps that must be completed or researched before the entrepreneur markets the new business.
Why Cross-cultural Fluency Is Among Today’s Most Sought-after Workplace Skills
As Head of Career Services at the international hospitality school Les Roches, Stephanie Ruiz has conversations every day with potential employers for students. She explains why these employers now place cross-cultural fluency among their most in-demand skills.
Congratulations to the Collegiate DECA 2022-2023 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
DECA Fundraising: Thinking Outside of the Box
Interested in learning how your chapter can increase its fundraising events? Read about Cypress Bay DECA's largest fundraiser of the year—snack boxes—and the impact it has on the student body.
Case Study of the Week: Making a Splash with New Management
Step into the role of the marketing director for Bridge Town Pools. The new owner has asked you to communicate a change in ownership and commitment to service to former customers.
Case Study of the Week: Does a Retailer Live Up to Its Promise?
Step into the role of the director of brand management and company spokesperson for Pet Stop. The senior vice president has asked for you to analyze negative company press and determine if company policies need to be addressed or changed.
The Gray Zone: Resources to Foster Ethical Decision-Making Skills
Welcome to The Gray Zone—that hazy, murky space between black and white, right and wrong. MBA Research offers multiple opportunities to help your students understand that the business world includes many shades of gray. Enhance your instruction using our classic case studies, interactive video series, or both!
Start Now: 3 Tips to Build Your Chapter for Next Year
Class registration for the 2023-2024 school year will be here in a few short months! If your chapter is co-curricular, where you register for a class while being a DECA member, it is important to spread the word early to potential members coming to your school next year. Here are a few tips to help your chapter succeed in gaining new members.
Case Study of the Week: Customer Reviews for Custom Pottery
Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.
Turn Your Business Idea Into a Reality
So, you’ve got an idea for a business. What next? Whether you want to start a technology company or a restaurant, there are 5 practical steps you can take to bring your idea to life and figure out the next steps.
Building Deep Customer Empathy to Solve Any Problem
Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal.
Opportunities that Arose from the COVID-19 Pandemic
Out of the box, creative thinking arose because of COVID. For the live events industry and specifically for EDGE, it meant shifting to remote filming kits and establishing health and safety protocols. It strengthened our client relationships and our team’s cohesiveness.
