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Celebrating 30 Years of Partnership with Hilton
DECA is proud to celebrate the 30-year anniversary of its partnership with Hilton - a remarkable milestone that represents three decades of Hilton’s commitment our members.
Power Up Your DECA Year: The Advantages of Attending Power Trip
The Ultimate DECA Power Trip takes place from November 20-22, 2026 in Louisville, Kentucky to bring DECA members across the world together and build growth, leadership, and community.
Meet the Colleges + Companies Coming to the 2026 Ultimate DECA Power Trip
DECA members and advisors will have the chance to explore the College, Career + Company Exhibits on Saturday, November 21, 2026.
The Next Big Thing On Your Calendar: DECA Month 2026
#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.
Who Has The Rights?
You are the marketing director for STYLE DESIGN, a popular chain of clothing stores for teenagers and young adults. STYLE DESIGN has been in business for over 30-years and is proud of its ability to be consistently on trend with current styles.
Celebrate Cybersecurity Awareness Week with IBM SkillsBuild
Help students build essential digital skills with free, industry-validated resources from IBM SkillsBuild, perfect to integrate into Cybersecurity Career Week, October 19 to October 24, 2026.
Your Network Starts Now: 5 Questions to Ask Industry Professionals
Building a professional network doesn’t have to wait until college graduation or your first job search. Every connection with an industry professional is an opportunity to learn from their experience.
The Next Big Month: Preparing Your Chapter For DECA Month
Every year, DECA hosts an entire month of community collaboration with certain social media prompts that prompts chapters to follow them and create unique and fun ideas.
DECA Celebrates 20 Years of Partnership with Universal Resorts
DECA is proud to celebrate the 20-year anniversary of its partnership with Universal Resorts - a remarkable milestone built on two decades of collaboration, experiential learning and support for emerging leaders.
From Ideas to Impact: Building and Pitching Hospitality Innovations for a Sustainable Future
Give students the opportunity to tackle a real hospitality sustainability challenge, develop an innovative solution, and pitch their idea to a panel of decision-makers.
Calling All Seniors: Here's How to Spotlight Your DECA Journey to Colleges
If you’ve spent part of high school competing, volunteering, or leading through DECA, you might be wondering how to fit all of those experiences into your applications.
Corporate Challenges: Your Next Big Thing
Last year, I competed in my very first Corporate Challenge and was lucky enough to win first place.
Excitement for ENGAGE
Whether you are a first-time member or returning, the ENGAGE conference is a perfect place to interact with the Collegiate DECA community. Learn about what ENGAGE is and why you should attend this year in Minneapolis, Minnesota.
Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
