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Case Study of the Week

Sooooo Many Payment Methods!

Sep 7, 2026

Assume the role of a personal finance advisor. A client wants you to analyze various payment methods available to purchase goods and services and discuss appropriate uses.

Chapter Strategy

Turn School Spirit into a Student-Led Business

Sep 3, 2026

The Mascot ShopTM helps DECA chapters turn school spirit into a student-led business experience. Students build practical skills in marketing, merchandising, sales, finance, and operations while supporting their chapter and school community. Plus, DECA members can access exclusive savings through December 31, 2026.

Chapter Strategy

Best Practices to Welcome New Members 

Sep 1, 2026

Your prospective members decide if they're coming back before they leave the first meeting, too. As leaders, you get to design a culture where new members are met with warmth and leave inspired.

Compete

DECA's 2026-2027 Challenges Can Make You the Next Big Thing

Sep 1, 2026

DECA's Challenges provide members with opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners.

College Success

Turn Your DECA Skills Into AP Success

Sep 1, 2026

AP Career Kickstart is opening a new door, and DECA members already have a head start on what’s waiting on the other side.

Career Insights

The Trillion-Dollar Backpack

Sep 1, 2026

Behind every notebook, school lunch and classroom lesson is a massive investment in students - and in the next generation of leaders.

Chapter Strategy

Five Fall Marketing Trends Every Chapter Can Use

Sep 1, 2026

From back-to-school shopping and football season to Halloween and the countdown to the holidays, businesses know consumers are ready for something new. Here are five marketing trends you'll see this fall - and how your DECA chapter can put them into action.

Case Study of the Week

Case Study of the Week: Making All Customers Happy

Aug 31, 2026

Assume the role of the assistant manager for VILLAGE LANES, a local bowling alley with 20 lanes. The manager wants you to decide how to schedule league bowling, open bowling and birthday parties.

Chapter Strategy

Activate Your Chapter Early for Exclusive Competitive Event Resources

Aug 28, 2026

Activate your chapter by September 30, 2026, and receive a digital download of never-before-released DECA Competitive Events role-plays and the 2026 Business Administration Core Association Exam for your chapter.

Compete

Compete in the DECA Stock Market Game

Aug 27, 2026

DECA members are invited to participate in the DECA Stock Market Game (SMG) beginning on September 8, 2026.

Chapter Strategy

Be the NEXT BIG THING with the 2026-2027 Chapter Campaigns

Aug 25, 2026

The 2026-2027 DECA Chapter Campaigns are here to help your chapter to be the NEXT BIG THING! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

Case Study of the Week

Case Study of the Week: Rainy Days And Ice Cream

Aug 24, 2026

Assume the role of the manager at SUNSHINE ICE CREAM PARLOR, a popular ice cream parlor in a tourist destination. The owner wants you to develop marketing strategies that will bring in customers during inclement weather.

Spotlights

Bridging Generations: My Journey with DECA as a Collegiate Member and Parent

Jan 17, 2025

Through DECA, I've gained valuable business skills as an adult student and deepened my connection with my son as we navigate our educational journeys together.

Spotlights

Don't Let Your Resume Freeze

Jan 17, 2025

The resume is a pivotal tool used in the interview process, so it is important to make sure that it is sharp and well-developed.

Spotlights

DECA Alumni Spotlight: Gautam Ajjarapu

Jan 17, 2025

DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.

DECA News

Join the 2025 Collegiate Content Creation Team

Jan 13, 2025

Are you a Collegiate DECA member who loves to do content creation and marketing? Learn more on how you can join the Collegiate Content Creation Team today.

Case Study of the Week

Case Study of the Week: Can Existing Customers Find New Customers?

Jan 13, 2025

Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.

DECA News

Announcing the Collegiate DECA 2024-2025 Stock Market Game Session 1 Top Competitors

Jan 6, 2025

DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.

Case Study of the Week

Case Study of the Week: January and February are Slooooow!

Jan 6, 2025

Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.

Conferences

Accelerate into Association Conference Season

Jan 1, 2025

As Collegiate DECA members begin the new year, members within chartered associations get ready to compete at their association conferences. Learn the important details on how to make the most of your association's Career Development Conference experience.

Compete

Preparing for Competition Season

Jan 1, 2025

As competition season approaches, dive into event samples, practice role-plays and make the most of DECA's sample exams to fine-tune your skills and master time management for the big day.

Chapter Strategy

Bridging the Gap: How to Connect with High School DECA Members

Jan 1, 2025

Collegiate DECA benefits from bringing new members to our organization and having high school seniors join us upon graduation. Here are a few ways to help promote our division and ways to connect with the high school division throughout the year.

Chapter Strategy

3 Steps to Build a System for Success in 2025

Jan 1, 2025

Success is about action. Reflect on who you are, build habits that align with your ambitions and take bold actions to create opportunities. No matter how small, every step moves you closer to your goals.

Spotlights

How the Leadership Passport Program Prepares Members for Careers

Dec 18, 2024

The Individual Leadership Passport Program incorporates various skill-building activities to prepare you for the professional path you aspire to succeed in.