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Case Study of the Week: Can Existing Customers Find New Customers?
Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.
The Power of Marketing and Branding at Reedy High School
Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.
Announcing DECA's 2024-2025 Chapter Campaign Winners
This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!
Case Study of the Week: January and February are Slooooow!
Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.
Be The One at the 2025 Sports and Entertainment Marketing Conference
Get ready to experience all Orlando offers at the 2025 SEM conference! Learn more about all SEM offers you and your future career through connecting with industry leaders, gaining hands-on experience and sharpening your competitive skills.
Foundational Skills for Competition
With district competition underway and association conferences approaching quickly, here are some essential skills for you to use during competition.
Celebrating Career and Technical Education: Top Resources for CTE Month
It’s never too early to start advocating for Career and Technical Education (CTE). With CTE Month around the corner, you can maximize your impact using the resources in this article.
Your DECA Playbook: How to Build a Winning DECA Resume
With the new year underway, it’s time to step up your DECA game. While competing and attending conferences are great, there are hidden ways to boost your DECA resume and build a winning game plan. Here’s how to level up and stand out this season.
Top 3 Tips for Running for Association Office
As association conferences approach quickly, so do association office elections. This article will provide three key strategies to ensure you stand out and shine bright when campaigning for a position in DECA’s association office.
Announcing DECA's 2025 Conference Lineup
DECA has a full lineup of educational conferences for its members and advisors coming in the 2025 academic year and beyond. Check out where we're heading next!
Social Media Trends to Watch in 2025
As we enter 2025, now is the perfect opportunity to set goals for your chapter's social media account and predict what will happen across social media platforms.
Add DECA to Your Winter Break
Winter break offers the perfect opportunity to get some extra rest, unwind and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.
Win Up to $500 in the 2026 Collegiate DECA Virtual Case Simulation
The Fall 2026 Collegiate DECA Virtual Case Simulation Competition from Knowledge Matters runs from November 2 to November 13, 2026.
The Next Big Thing On Your Calendar: DECA Month 2026
#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.
Who Has The Rights?
You are the marketing director for STYLE DESIGN, a popular chain of clothing stores for teenagers and young adults. STYLE DESIGN has been in business for over 30-years and is proud of its ability to be consistently on trend with current styles.
Things To Do in Austin at #CDECAICDC 2027
With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, Austin lets you create your own soundtrack.
Turning Denied Repairs Into Approved Repairs
You are to assume the role of the sales manager for CITYWIDE AUTOBODY, a business that provides automotive services. The general manager wants you to create a marketing technique that will sell declined repairs.
Learn How to Create Meaningful Community Impact with American Red Cross
Join the American Red Cross for an engaging and informative webinar on Tuesday, October 27, at 5:00 PM.
The Sweet Business of Halloween
Halloween is the second biggest holiday in America, but for the candy industry, it's much more.
Explore Your Future in Retail with Two NRF Foundation Scholarships
Eligible undergraduate students at four-year universities and two-year community colleges are encouraged to apply. Applications close October 13, 2026.
The Power of Saying Yes In DECA
If there is one thing I have learned throughout my DECA experience, it is important to say yes.
Customer Service Skills Start with DECA
Customer Service Week, October 5–9, 2026, is a chance to recognize the importance of great customer service and the skills DECA members can build now to succeed in future careers.
A Hotel's Daily Financial Information
You are to assume the role of the front desk manager at CLOCK TOWER INN, a full-service hotel with over 100 guest rooms, and explain a basic summary of daily financial information to the new front desk employee.
Your Digital First Impression: How to Perfect Your LinkedIn
A great first impression can make a lasting impact, but you won't always have the opportunity to meet someone in person.
