Before your customers become your biggest fan, you need to be theirs. The people who support your business are the ones that are pushing your business forward. Taking them for granted is probably the worst thing you can do in your business. It’s time to vamp up your customer service with these 5 tips.
DECA and Piper Sandler completed the 40th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from 9,800 teens across 48 U.S. states with an average age of 15.8 years.
Social media has become an essential tool in business. It is how businesses are building their brand and their online communities. The root goal behind why businesses build their online presence? The main goal is to make sales and build a customer base. So how do you get started to apply this to your own business or school-based enterprise? Here are 10 tips to get you started.
As a global leader in marketing, Facebook Blueprint is committed to connecting educators with real-world marketing education resources. To help navigate the back-to-school transition to hybrid/in-person learning, Facebook Blueprint is offering free, digital marketing education content to the DECA educator…
The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.
The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide - and it’s the perfect path for applying the skills you’ve developed through DECA. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!
Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.
Whether you watch solo or with your friends or family, Super Bowl ads bring a whole new aspect to the big game. Here are my top three ad picks from the 2020 Super Bowl.
For the fifth year in a row, I will be hosting a Super Bowl commercial viewing party during each of my marketing periods. This year, on the day after the Super Bowl (Monday, February 4th), I hope you will join DECA chapters and business classes across the country in watching and critiquing the latest batch of Super Bowl commercials.
DECA's Grand Awards Session featured a special surprise guest on Tuesday evening. Optimus Prime took the stage to introduce Universal's new marketing program. The 2019 DECA ICDC will be held in Orlando.
Learn how to stand out in an ever-changing world of digital media and increased competition.
Discover how this Collegiate DECA member landed her dream internship at Microsoft.
Instead of fighting change, Vector Marketing decided to embrace it.
Edmond Memorial DECA had a great opportunity thanks to Jasco!
The Fashion Institute of Design & Merchandising (FIDM) has a variety of graduates who currently work at the TOMS headquarters in sunny Los Angeles, Calif
While there, FIDM took over the DECA Inc. Snapchat account to give members the scoop on professional tips and pursuing a career at Hot Topic.
What are today's marketing and media leaders talking about the most? Find out thanks to #DSDC!
Many current DECA members might not actually remember when the SoLoMo trend first emerged.
"This one meeting changed my entire perspective completely."
Working administratively for Vector was unlike any other job I had in the past.
Looking for a job? Cover letters are more important than you might think!
Discover tips on advancing your career and conquering your dreams from Disney's top executives.
Everyone has 168 hours in a week, so I think: how can I maximize my time?
Presidential image has certainly changed over the last 200 years, and so has the way presidents craft their image.
You should be looking for a position that helps you become something better than who you already are.
Here are some considerations you might want to factor in as you begin formulating career plans.
Perhaps the most dynamic example “learning from the pros” is DECA’s Executive Mentor Program.
This chapter got a special visit from the Philadelphia Eagles' marketing program manager.
Check out these five famous DEBUT alumni and be sure to watch this year's EPIC fashion show!
No matter what your career aspirations are, being in DECA will help your future!
If there’s one thing that fashion and social media have in common, it’s a constant state of change.
