It’s Not What You Know, It’s Who You Know. But Do It Right!
You’ve heard it before: “It’s not what you know, it’s who you know.” When it comes to getting a job, that phrase holds weight. But when it comes to keeping a job, that’s where your knowledge, skills and results will carry you.
This article is meant to be your guide to networking the right way, at events like Engage, ICDC and any future professional conference. Too often, students treat networking like a game of collecting business cards or LinkedIn connections. That approach misses the point.
Quality Over Quantity
The biggest mistake I see at networking events is chasing numbers. The total number of people you add on LinkedIn means nothing if you don’t actually know them. What matters is the quality of the connections you make.
Here’s an example: I met someone “all-in” on quantity at a networking event. They rushed from person to person, barely holding a conversation and then quickly sent me a LinkedIn request. If I were ever asked to endorse that person, I couldn’t genuinely say anything about their skills or character. Why? Because there was no real connection.
The lesson? Networking isn’t about speed-running 500 connections. It’s about making a handful of genuine ones.
The DECA Advantage: You’ll See People Again
One of the unique things about Collegiate DECA is its size. Our community isn’t so massive that you’ll only meet someone once and never see them again. In fact, the opposite is true! You’ll likely run into the same people at multiple conferences.
That means first impressions carry extra weight. People will notice and remember if you focus only on adding quick LinkedIn connections or rushing through introductions. On the other hand, if you take the time to build a genuine relationship, you’ll find that connection growing stronger each time you meet again.
Networking in Collegiate DECA isn’t just about expanding your contact list. It’s about building a reputation. How you approach people today might open a door at the next conference, or even years later, when you’re both in your careers.
Focus on Real Connections
At any networking event, prioritize connecting with a few individuals rather than everyone in the room. Ask meaningful questions, listen, find common ground and show genuine interest.
When you network with authenticity and mutual investment, those relationships will serve you far better in your career than a long list of people who barely remember your name.
