Congratulations to the 2023 FIDM Entrepreneur of Tomorrow Challenge Winners

Mar 7, 2023

DECA Inc. and Fashion Institute of Design & Merchandising (FIDM) are excited to announce the 2023 FIDM Entrepreneur of Tomorrow Challenge winners!

The FIDM Entrepreneur of Tomorrow Challenge provided DECA members the opportunity to present an entrepreneurial proposal for a new product idea for a specific market segment. The competition tasked members with presenting a new clothing, beauty, home, health, food or entertainment concept in a four-minute video presentation. Participants could spend no more than $25.00 to create a prototype and develop a marketing and distribution strategy.

Each of the top three winning teams will be recognized on stage during the International Career Development Conference in Orlando, FL this April. The teams will also be awarded ICDC travel stipends.

Congratulations to the following DECA members:

1st Place:

Anushka Madhavani, Angelina Ching from Mission San Jose HS, CA – $2,000

2nd Place (tie):

Zea Khoja, Hannah Chu from Dulles HS, Texas – $1,000

Bhavyashree Duggirala, Srisamarth Kolnati, Ayushi Priyadarshani from Rouse HS, Texas – $1,000

Thank you to FIDM/Fashion Institute of Design & Merchandising for sponsoring the challenge!


Christy Rutherford
Education Manager

Christy Rutherford is DECA's education manager. She enhances and manages an educational framework for DECA’s comprehensive learning program ensuring that all student programs are aligned to National Curriculum Standards. Christy also leads the advisor professional learning series and programs to support local chapter advisors.

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